This document provides information about Dr. Augustine Fou, including his credentials and experience in digital strategy consulting. He has over 16 years of experience advising major companies as a consultant at McKinsey and the Chief Digital Officer of Omnicom's Healthcare Consultancy Group. He is also an adjunct professor at NYU and Rutgers where he teaches courses on digital strategy. The document outlines his philosophy and approach to digital strategy advisory services, which are delivered through a collaborative innovation process and led by independent subject matter experts.

1. Dr. Augustine Fou
Credentials, 2013
http://www.linkedin.com/in/augustinefou
augustine.fou3@gmail.com
New York 212 . 203 . 7239

2. Dr. Augustine Fou – Digital Strategist
Dr. Augustine Fou is an industry-recognized thought
leader in digital strategy, search and social media
marketing and former Group Chief Digital Officer of
Omnicom's Healthcare Consultancy Group. Dr. Fou has
over 16 years of management consulting and digital
strategy consulting experience, advising CMOs, marketing
executives, and global brands. He pioneered the
application of the Unified Marketing™ framework to
optimize marketing across both traditional and digital
channels and tactics.
Dr. Fou is also an Adjunct Professor at NYU in the School
for Continuing and Professional Studies and at Rutgers
University at the Center for Management Development,
where he teaches courses on digital strategy, social media
marketing to executives. He is a frequent panelist,
moderator, and keynote speaker.
Dr. Fou completed his PhD at MIT at the age of 23. He
started his career with McKinsey & Company. He writes a
monthly column on Integrated Marketing for ClickZ.com,
and can be found on Twitter.com @acfou.
212.203.7239 acfou@mktsci.com

3. Experience
• PHD, MATERIALS SCIENCE, MIT ’95
• CHIEF DIGITAL OFFICER, HCG (OMNICOM)
FIRST-HAND,
• MCKINSEY CONSULTANT HANDS-ON
EXPERIENCE
• CLIENT SIDE/ AGENCY SIDE EXPERIENCE YIELDS
• PROFESSOR AT RUTGERS, NYU PRACTICAL
DIGITAL STRATEGY
• ENTREPRENEUR / SMALL BUSINESS OWNER
• COLUMNIST / SPEAKER
-3- Augustine Fou

4. Context of my thinking ...
Marketing and Advertising
Chief Digital Officer, HCG (Omnicom)
Digital
Business Strategy Technology / Innovation
McKinsey Consultant PhD, MIT Mat’l Science
-4- Augustine Fou

5. Quotes/Citations
-5- Augustine Fou

6. Events / Speaking (samples)
Welsh, Carson, Anderson & Stowe
CXO Summit – October 2011
OMMA Metrics NYC – Feb 2012
Telsey Advisory Group Consumer
Conference– Mar 2012
Social Media Week NYC Feb 2010
SES New York – March 2012
Advertising 2.0 (NYC) - June 2010
OMMA Social NYC – May 2012
World Technology Forum – October 2012
Digiday:SOCIAL - Sept 2010
Carnegie Conference, Higher Education – Jan 2013
iPharma – Feb 2013
OMMA Global - Sept 2011
-6- Augustine Fou

7. Publications / Articles (samples)
Digital is a Philosophy Unified Marketing – Going Beyond Integrated
Digital is the thread that ties all forms of Unified marketing is a framework that allows all
advertising and marketing together. marketing tactics to be plotted together and
compared.
Digital is the DNA of All Advertising
Digital is the thread that weaves through all of 10 Commandments of Modern Marketing
advertising. Digital techniques and analytics can A list of the 10 rules every marketer should follow
and should infuse into every phase of the to meet consumer needs in 2010.
advertising process.
The 22 Immutable Laws of Marketing No Longer
A New Definition of 'Digital' Apply, Part 3
Defining 'digital' as the collection of habits and Debunking the laws of singularity, unpredictability,
expectations of today's consumers -- and what success, failure, hype, acceleration, and resources.
that means to marketers. Last in a three part series.
The ROI of Social Media Is Still Zero Social Media Benchmarks: Realities and Myths
How do we get at the ROI of social media? First, Benchmarks to avoid and others to embrace.
let us reprise last year's key points and then add a
few new ones.
-7- Augustine Fou

8. Ranking for Search Terms (samples)
search vs display ads power of social media
(#7 of 297 million results) Page 1 of 1.3 billion results)
digital is a philosophy
(#2 of 121 million results)
the grand digital canyon
(#1 of 15 million results)
digital audit
(#9 of 66 million results)
unified marketing
(#1 of 24 million results)
why flash is evil missing link marketing
(#2 of 96 million results) (#3 of 21 million results)
search as research facebook ad benchmarks
(#4 of 3.1 billion results) (#2 of 59 million results)
new definition of digital web 3.0 characteristics
(#1 of 244 million results) (#1 of 14 million results)
Source: Google March 4, 2013.
-8- Augustine Fou

9. Digital Strategy Advisory
Unique Value Proposition for Clients
-9- Augustine Fou

10. Executive Digital Counsel
Digital strategy consulting …
… delivered through the process of
collaborative innovation,
… led by a just-in-time team of
independent subject matter experts
- 10 - Augustine Fou

11. Unique Value to Clients
Clients need objective advisors who have deep subject-matter expertise and
who are not conflicted because they get paid for the implementation.
Collaborative
Agencies Innovation McKinsey
• objective
• non-conflicted
• deep experience
•tactical • strategic
•implementation • theory
- 11 - Augustine Fou

12. Client Engagement Process
Intro Discovery Strategy Implementation
Low New
Digital Digital Hanging
Ecosystem
Revenue
Scan Amplification
Audit Fruit Streams
FREE $ $ $$ $$$
1 hr Mtg Delivery via Workshop
- 12 - Augustine Fou