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a1840

Seaweed crabs
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Visuals have a special impact on nailing the brands into the minds of consumers. The left and the right hemisphere of brains work in different patterns and captures different sort of data. Left hemisphere understands the stimuli like names, words, logics, etc. while the right hemisphere captures stimuli like, visuals, color, shape, etc. To nail the brand into mind of consumer Visual impression is necessary to be created and thus Visual Hammer is necessary to create a long-lasting, quickly recalled brand image in consumer's mind through the "Power of Visuals" .

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The Indian Healthcare sector constitutes mainly of hospitals, pharmaceuticals, Diagnostics, Insurance and Medical Equipment. The Indian Healthcare industry is growing by a rate of CAGR of 18% and is expected to grow to CAGR of 21% till 2020. This instills the signs of fulfillment of Vision 2020. The major factors influencing are increase in population, shift in demograpics, rise in disposable income, Increase in incedence of lifestyle related disease, rising literacy, tax benefits and rise in insurance coverage. Moeover the public health expenditure in India is very low which give the platform for the development. A holistic approach of "stakeholder relationship management" is required to bring about the trasntional shift in healthcare. New models are required to provide affordable and accessible solutions of healthcare. Public Private Partnership (PPP) model can be a boon to be provided as a solution. India has always been taking a leapfrog in welcoming new technological platforms. A classic example of such leapfrog of technology is transition of telecommunation from landlines to cell phones avoiding the transition to pagers. The introduction of mHealth have already created a revolution in changing the dimension of healthcare & cut-shorted the boundary between doctors and rural patients and have enhanced outreach and coverage.

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