2. Contents
Trend Research
What is Mysticism ?
Why Mysticism ?
Where did it come from ?
In the current Scenario
Brands following the trend
Trend Moodboard
Trend Visual Board
Why the blend
For What Category
The consumer POV
Packaging
Logo
Visual Language
Product categories
Target Consumers
Packaging Design
Social Media Presence
Brand Board
Brand Mood
Brand Research
Trend x Brand
4. Key features of the mysticism graphic
design trend include:
Symbolism and Iconography
Ethereal and Dreamy Imagery
Nature and Spiritualitys
The mysticism graphic design trend is a design
style that draws inspiration from mystical,
spiritual, and esoteric themes, creating visuals
that evoke a sense of mystery, spirituality, and
transcendence. This design trend is
characterized by its use of symbolic and
abstract elements, often incorporating
elements from various spiritual and occult
traditions.
What is
Mysticism
6. Symbolic Imagery
• Moons and Stars: Often used to convey a
sense of the cosmic or celestial, highlighting
themes of fate, destiny, or the unknown.
• Eyes: Particularly the 'all-seeing eye',
symbolizing knowledge, enlightenment, and
spiritual vision.
• Astrological Signs: Incorporating zodiac
symbols to evoke personality traits, destiny, or
cosmic connections.
• Sacred Geometry: Using shapes like spirals,
mandalas, or the flower of life to represent the
interconnectedness of the universe and spiritual
harmony.
7. Spiritual &
Cultural Motifs
• Egyptian Hieroglyphs: Incorporating ancient
symbols to evoke a sense of mystery and age-old
wisdom.
• Native American Symbols: Using icons like
dreamcatchers or totem animals to signify spiritual
guidance and cultural heritage.
• Eastern Spiritual Symbols: Elements like the Om
symbol, chakras, or lotus flowers, reflecting inner
peace and enlightenment.
8. Natural Elements
•• Celestial Bodies: Depictions of the night sky,
phases of the moon, or stylized representations of
planets and stars.
• Flora and Fauna: Using plant and animal
imagery, often with a magical or symbolic twist,
like the tree of life or spirit animals.
9. Occult References
• Alchemical Symbols: Representing
transformation, creation, and the union of
opposites.
• Mystical Lore: Incorporating imagery or
references from various mystical traditions and
secret societies.
10. Meditation Imagery
• Calming Scenes: Images that evoke tranquility,
such as serene landscapes or peaceful
meditative poses.
• Symbols of Serenity: Incorporating elements
that suggest mindfulness, such as Zen gardens or
tranquil waters.
11. Dreamy Colours
• Soft, Muted Tones: Utilizing pastels or
washed-out colors for a dreamlike, calming
effect.
• Iridescent Colors and Holographic Effects:
Creating a sense of magic, wonder, and
otherworldliness.
12. Revival and Mainstreaming
21st
Century
Pandemic and Escapism
After
2020’s
Digital Age and Globalization
Late 20th to
Early 21st Century
New Age Movement
1970s to
1980’s
Beat Generation and Counter-Culture
Mid
20th Century
Theosophy and Esoteric Movements
Early
20th Century
Emergence of Spiritualism
Late
19th Century
The Emergence - Timeline
13. Late 19th Century :
Emergence of Spiritualism
1848 - Fox Sisters: The Fox Sisters claimed to
communicate with the dead, sparking
widespread interest in spiritualism. This era saw
séances and spiritualist mediums become
popular, reflecting a societal fascination with the
mystical and unexplained. This early fascination
laid the groundwork for a broader acceptance of
mystical themes.
14. Early 20th Century :
Theosophy and Esoteric
Movements
1875 - Theosophical Society: Founded by Helena
Blavatsky, this society blended Eastern religious
doctrines with Western esoteric traditions.
Theosophy influenced many artists and
intellectuals, including Wassily Kandinsky and Piet
Mondrian, who incorporated mystical and spiritual
elements in their work, signaling the beginning of
mysticism's influence on visual culture.
15. Mid-20th Century :
Beat Generation and
Counter-Culture
1950s-1960s - Beat Generation: This literary
movement explored alternative forms of
spirituality, drawing from Eastern religions and
mysticism. Their exploration of altered states of
consciousness and spirituality opened the door for
the psychedelic art of the 1960s.
1967 - Summer of Love: Marked by an explosion of
psychedelic art, this period saw graphic designs
filled with swirling patterns, vibrant colors, and
esoteric symbols, mainstreaming mystical
aesthetics
16. 1970s to 1980s :
New Age Movement
1970s - New Age Boom: This period saw a fusion of
various spiritual and mystical paths, from astrology
to crystal healing. The visual culture of this
movement, often laden with mystical, ethereal
imagery, directly influenced graphic design
trends, with symbols like moons, stars, and tarot
cards becoming popular motifs.
17. Late 20th to Early 21st :
Digital Age and Globalization
1990s and 2000s - Internet Era: The internet
facilitated a global exchange of ideas and
cultures. Eastern mysticism and New Age ideas
spread widely, finding expression in various art
forms, including digital graphic design. The
accessibility of design software also democratized
the creation of mysticism-inspired art.
18. 21st Century :
Revival and Mainstreaming
2000s to 2010s - Wellness Trend: As society shifted
towards wellness and mindfulness, there was a
renewed interest in mystical practices. This revival
was mirrored in popular culture and design, with a
noticeable increase in mystical and esoteric
themes in commercial and digital art.
2010s - Social Media Influence: Platforms like
Instagram and Pinterest became hotspots for
sharing mystical-themed art and design. The
aesthetic quickly gained popularity, influencing
fashion, home decor, and visual media.
19. 2020s :
Pandemic and Escapism
2020 Onwards - COVID-19 Pandemic: The
pandemic brought about a surge in escapism,
self-reflection, and a quest for deeper meaning.
People turned to spirituality and mysticism as forms
of solace and understanding. This shift was
reflected in a growing preference for mystical
themes in graphic design, with an emphasis on
themes like unity with nature, cosmic exploration,
and spiritual awakening.
20. Adoption by Brands
In recent years, the mysticism trend has woven its
way into the tapestry of modern graphic design
and branding, captivating a diverse audience
with its allure of spirituality, mystique, and a
connection to the ethereal. This trend is
characterized by the use of symbols and motifs
from various mystical and esoteric traditions,
blending celestial imagery, astrological themes,
and natural elements into a visually rich and
spiritually resonant language.
21. Starbucks
Starbucks Unicorn Frappuccino
(2017)
Though slightly older, this is a prime example of a
major brand tapping into the mystical trend with
its colorful, fantasy-inspired drink, which became a
social media sensation.
Lush Cosmetics
Known for its ethically sourced and
mystical-themed products, Lush often uses
packaging and marketing that play into the
mystical trend.
22. Teavana
Teavana(owned by starbucks) branding and
product range often exhibit mystical themes, with
tea blends named and marketed with a focus on
spiritual wellness and natural ingredients,
resonating with the mystical trend.
BH Cosmetics
BH Cosmetics has released makeup collections
inspired by astrology and celestial themes,
featuring products with names and color palettes
related to the zodiac and celestial bodies
23. Rituel de Fille
This cosmetics brand is known for its mystical and
ethereal aesthetic. Their products often feature
alchemical and celestial imagery, appealing to
consumers interested in the mystical and magical
aspects of beauty.
Urban Outfitters
Urban Outfitters frequently features products with
mystical and astrological motifs, including home
decor, clothing, and accessories. Their product
line often includes items like tarot card sets,
astrology books, and mystical-themed graphic
tees.
26. The Logo
Simple, bold typography with a mix of serif and
sans serif typefaces add familiarity along with
modernness.
The use of minimalistic design and symbolic
elements aligns with the brand's focus on simplicity
and effectiveness in skincare.
The logo's color scheme, predominantly black and
white, communicates a sense of sophistication and
purity.
27. Visual Language
Product images showcases the textures and
features of the skincare items, emphasizing the
natural ingredients used in the formulations.
Lifestyle imagery might be used to evoke a sense
of well-being and self-care.
Pastel accents are incorporated to add a touch of
playfulness and to differentiate between various
product categories.
28. Product Categories
Serums
Dot & Key provides a range of
serums formulated to target
specific skin issues. Serums often
contain concentrated active
ingredients designed to address
concerns such as hydration,
brightening, and anti-aging.
Moisturizers
Moisturizers from Dot & Key are
designed to hydrate and nourish
the skin. They may include
ingredients that promote
moisture retention and help
maintain the skin's natural
barrier.
Sunscreen
Dot & Key offers sun protection
products to shield the skin from
harmful UV rays. These may
include sunscreens with different
SPF levels, catering to various
sun protection needs.
29. Product Categories
Masks
Dot & Key have a range of masks,
including sheet masks or traditional
masks, targeting specific skincare
concerns. Masks offers intensive
treatments for issues like hydration,
detoxification, or soothing irritated
skin.
Eye Care
Products focused on the
delicate skin around the eyes,
such as eye creams or gels, are
included in Dot & Key's offerings.
These products often aim to
reduce puffiness, dark circles,
and fine lines.
Specialized Treatments
Dot & Key offers specialized
treatments such as spot
treatments, acne solutions, or
products designed for specific
skin concerns. These could
include targeted solutions for
blemishes, dark spots, or uneven
skin tone.
30. Age Group
Dot & Key may target a broad age range, including individuals
in their 20s, 30s, and beyond. Different products may cater to
varying skincare needs at different life stages.
Skincare Enthusiasts
Individuals who are actively interested in skincare and are
willing to invest in quality products. This may include both
skincare novices looking for effective basics and skincare
enthusiasts seeking innovative formulations.
Online and Social Media Users
Dot & Key may target consumers who are active on social
media platforms, especially those who engage with beauty and
skincare content online. Influencer collaborations and digital
marketing may be part of the brand's strategy.
Target Consumers
31. Packaging Design
Dot & Key's packaging aligns with its brand colors,
which often include black, white, and pastel
accents. Consistent use of these colors across the
product line helps in creating a cohesive and
recognizable brand identity.
Dot and key use subtle variations in packaging
design to differentiate between various product
categories. This could include different color
accents or specific graphic elements that
correspond to each product line.
32. Social Media Presence
Skincare brands often use Instagram to
showcase visually appealing content. Dot &
Key shares product images, skincare tips, and
engage with their audience through Instagram
stories and posts.
Influencer collaborations and user-generated
content are common strategies to increase
brand visibility.
Dot & Key maintains a consistent visual identity
across various platforms, including their
website, social media accounts, and
marketing materials. Consistency is crucial for
brand recognition.
39. Illustration of hand which integrates elements
of night like stars and moon showcasing the
highlights of the product - meant to be used in
night time for hands.
The whole package is designed keeping in
mind the main ingredient - LAVENDER and is
based onto the theme and colors of the same.
The mystic elements are balanced with
structural elements which integrates the
original design language of dot and key.
41. Illustration of sun in a sleeping position
indicating that it’s a night product for tan
removal.
the light colors indicate that although the
product is for night use but it is meant for
something related to sun.
The elements of this package include mystic
stars and pumpkins which overall creates a
mysterious persona.
The mystic elements are balanced with
structural elements which integrates the
original design language of dot and key.
43. Illustration of an hourglass and night elements
which are meant to represent that it is a skin
renewing night gel.
The ingredients are displayed here by an
illustration of the cica plant with additional
information about it and how it helps skin
regeneration.
The mystic elements are balanced with
structural elements which integrates the
original design language of dot and key.
45. Unveil the Mystique:
Lavender Elixir for Your Ethereal Touch
Design #5 - Social Media posts
Go back to the skin you had as a child
CICA CALMING
SKIN RENEWING NIGHT GEL
