This document outlines research conducted for the development of a new smartwatch product. It includes the following: - An introduction to the research team from the University of Salford. - Background research that identified fitness tracking, battery life, and comfort as key features for customers. - Details of various focus groups and prototyping methods used to further understand user needs. - Descriptions of the proposed smartwatch's features such as sleep analysis, routine management, and adaptive display. - Identification of the target demographic as young students and professionals. - Overviews of self-determination theory and goal theory to provide psychological framework for product motivation. - An expression of gratitude and conclusion of the document.

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For the time worth keeping
Dot.

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OUR TEAM
SHARON 'DYLAN' SUBAIR
Media Psychologist (University of
Salford)
ZENIA MAMALETOUBECCI HEYESROB WILSON
Media Psychologist (University of
Salford)
Media Psychologist (University of
Salford)
Media Psychologist (University of
Salford)

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Concept
We did notice that there was an already compelling smart watch market.
But most of them provided way too many features, even half baked
ones. So we conducted extensive research to identify what features
were most appealing to the masses, and then tried -
To REFINE these features so that they can be executed effortlessly
with minimum learning curve to the users.
We wanted to research on and create a product that was
• INTIMATE
• EASILY ACCESSIBLE
• AND HELP WITH EVERYDAY ISSUES.
Thus a smart watch was the immediate idea that struck us, as it is one of
the most intimate everyday items that we carry.
And because it is with us for an extended period of time it acts a rather
broad platform that can aid, the user in a variety of tasks way more than
just telling time.

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Contents and features for the product were discussed and
arranged on relevance.
Card Sorting
Analysing results from the focus group and applying it to the
prototype.
Research Analysis
Generated the idea, understanding existing design and
talking about features and refinement.
Discussion
Interactions with the focus group on the product to
understand the relevance of the features of the product,
Focus group & Prototyping
RESEARCH METHODS
A briefing of the various methodologies we applied in this
research

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Adaptive backlighting that changes per
the surroundings. Also features a thin
layer of LCD that switches to a
monochromatic display is sunlight.
Adaptive
Backlight
An easy to use sleep monitor, that
helps
Apple Devices
Sleep Monitor
Up to 8 weeks of battery life, thanks to
lithium-air batteries, which are 1/5th the
size of regular batteries. Charges in
1.4th of the time and retains charge for
over 7 weeks. The watch also features
wireless quick charge.
Extended
Battery Life
Helps Keep track of your daily routine
and assists in keeping you organized.
Seamless
Routine Management
Uses a variety of fabric, that are tailored
to ensure that they are comfortable to
wear and in resistant to various weather
conditions.
Naturally
Comfortable to Wear
Automatically keeps track of your
fitness, amount of calories burned,
Steps walked, Stairs climbed etc
Automatic
Fitness Tracking
Unique Selling Points

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Fitness Tracking
Frequently, your initial font choice is taken out of your
awesome hands also we are companies
Heart Rate Monitor
Assists you in keeping track of various exersise routines
Exercise Assistance
Keeps track of your steps and calories. Giving you an daily
updates on each.
Steps and Calorie Counter

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Fitness Tracking
Frequently, your initial font choice is taken out of your
awesome hands also we are companies
Heart Rate Monitor
Assists you in keeping track of various exersise routines
Exercise Assistance
Keeps track of your steps and calories. Giving you an daily
updates on each.
Steps and Calorie Counter

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Fitness Tracking
Frequently, your initial font choice is taken out of your
awesome hands also we are companies
Heart Rate Monitor
Assists you in keeping track of various exersise routines
Exercise Assistance
Keeps track of your steps and calories. Giving you an daily
updates on each.
Steps and Calorie Counter

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Routine Management
Easily compose and organize to-do lists
Create to do-lists
Individually change the level of importance of a specific entry
in your created tasks.
Prioritize elements in created lists
Easily and efficiently manage daily goals
Manage Daily Goals

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Sleep Analysis
Reminds you of bedtime and hours of sleep you will get.
Provides suggestions for better sleep
Setup quick power nap with a tap!
Power nap!
Seamlessly tracks and provides update of your sleep
Fluid Sleep tracking and Summary

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Comfortable to Wear
Water resistance up to 20m
Water resistance
Available in 45mm and 42mm sizes to fit all wrist sizes
The perfect fit
Wide selection of various watch bands to personally cater to
each customer
Fabric Selection

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Battery Life
Up to 50% in 5 minutes
Wireless quick charge
1/5th of the size and 80% longer endurance
Lithium-air battery

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The Display
Vibrant LCD with adaptive lighting
Adaptive backlighting
Monochrome LCD to preserve battery life and view
important info
Dual Layer display

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Key Demographic
A look at our target audience

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18-35

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Students & Young
Professionals

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The Psychol
ogy

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Self Determination Theory
“When externally regulated, people act with the intention of obtaining
a desired consequence or avoiding an undesired done, so they are
energized into action only when the action is instrumental to those
ends” (Deci and Gagne, 2005, p334)
Gagne, M and Deci, EL. (2005). Self-determination theory and work
motivation. Journal of Organizational Behaviour. 26 (1), p331-362.
Gagne, M and Deci, EL

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The goal theory
“The capacity to exercise self-influence by personal challenge
and evaluative reaction to one’s own attainments provides a
major cognitive mechanism of motivation and self-
directedness” – Pervin, 2015, p26)
Pervin, L A. (2015). Goal Theory. In: Pervin, L A Goal Concepts in
Personality and Psychology. London, New York: Psychology Press.
p26

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People initiate and persist at
behaviours to the extent that they
believe the behaviours will lead to
desired outcomes or goals” (Ryan
and Deci, 2009, p227)
Deci, EL and Ryan, RM. (2009).
The "What" and "Why" of Goal
Pursuits: Human Needs and the
Self-Determination of Behavior.
Psychological Inquiry. 11 (4), p227-
268.
Goal theory

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THANK YOU
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