1. The document discusses five tips for effective bulk SMS marketing: get consent from customers to receive messages, send messages at appropriate times as regulated by local laws, add variety to message content to keep customers engaged, identify your brand in every message, and include instructions for how customers can opt out of further communications.

1. Do's of Effective Bulk SMS
Marketing
-By Dove Soft Pvt. Ltd.

2. 1. Get consent
• Bulk SMS is a permission-based opt-in
communication channel. This means that your
customers have to expressly agree to receive
SMS messages from you.

3. 2. Choose the right time
• When sending SMS messages to your customers
or potential clients, schedule your SMS
messages to be sent at appropriate times during
the day. Most countries have regulations
indicating when you can and cannot send
marketing messages to your customers. If you
are unsure, take a look at our Regional
Regulations. If the information is not available
there, feel free to request it.

4. 3. Add variety to your SMS
message content
• Even though SMS messages may be limited
when it comes to the number of characters
available, you can add variety to your messages.
Whether you spice up promotional offers or add
a visual element to your marketing campaigns,
do what you can to keep your clients or
customers engaged with your brand.

5. 4. Identify your brand
• This may seem like an obvious one but it is very
important not to forget to identify yourself or
your brand name in all of your SMS marketing
sends. Whether you use a sender ID or simply
add your brand name in each SMS that you
send, make sure that your customers and clients
know who they are receiving the messages from.

6. 5. Explain how to opt-out of
further communications
• Tell your customers that replying stop or
unsubscribe will ensure that they will no longer
receive SMS messages from you. Make sure that
you respect your customers request to opt-out by
removing their contact details from your contact
list.

7. Thank You
https://www.dove-soft.com