Bulk SMS marketing allows businesses to engage customers through text messages, often including promotions or timely offers. It has many benefits such as being economical compared to traditional advertising. Messages can be easily sent to many users at once with a click of a button. Texts are also usually read within seconds, leading to instant results and better response rates than other marketing methods. Bulk SMS can be sent from desktops or mobiles using vendor applications and is considered one of the most effective and economical ways for online businesses to promote themselves and increase sales.

1. By Dove-soft Pvt. Ltd.

2. Introduction
The business world is highly competitive in nature; at first one has to
establish his or her own business, and then comes survival & then
increasing your business sales. If you do not increase your business
sales the stagnancy will kill your business one day. However, increasing
your business sales is not an easy task; in order to do so you need to be
in tandem with the market, be innovative & consistent.
“Bulk SMS marketing is a form of mass communication that allows
business owners to engage with their audience via mobile technology.
Put simply, text messages are crafted and sent to a database of numbers
containing marketing material, often with a special promotion or
timely offer."

3. Benefits of Bulk SMS –
 Economical - Newspaper ads, TV commercials and almost all forms of
outdoor advertising are cost prohibitive for most small to medium
sized businesses. Bulk SMS marketing on the other hand has such low
purchase, set up & running costs that campaigns can be launched and
executed for a tiny fraction of costs associated with traditional
marketing methods.
 Easy To Send – Sending bulk sms is very easy as a large no. of messages
can be sent to the users simultaneously at the same time with a click of
a mouse button.

4.  Instant Result - most text messages are read by the recipients within
seconds of receiving it. Also, the sender receives much better response
through bulk sms marketing as compared to any other medium of lead
generation.
 Sending Bulk SMS –
SMSs can be sent through desktop to mobile or mobile to mobile with
the help of a bulk SMS application provided by vendors.

5. Conclusion
 There is not just one advantage of using Bulk SMS as mobile
marketing, but there are many. And if you are into an online business,
you can surely get benefit out of it. As people are more into the digital
world, so with the help of mobile marketing, online businesses have
many platforms for promoting their business.
 In today's world of mobile phones bulk SMS marketing is considered to
be the most effective medium of increasing business sales as most
messages received by users are read immediately. Bulk SMS marketing
also accounts for immediate action by the users in the form of leads,
which can in turn lead into increasing your business sales. Moreover,
bulk SMS marketing is considered to be the most economical medium
of business marketing.

6. Thank You!