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Gather 2011 – Kansas City, Mo
Using
Archetypes
to Build
Powerful
Brands
Gather 2011 – Kansas City, Mo
Carl Gustav Jung
Image: www.mindblink.org
Jung’s Archetypal Theory
“There are collective forms or
images of a collective nature
which occur practically all over
the earth as constituents of
myths and at the same time as
individual products of the
unconscious. These as
imprinted and hardwired into
our psyches.”
Gather 2011 – Kansas City, Mo
12 Master Archetypes
Gather 2011 – Kansas City, Mo
Magician
Innocent
Jester
Outlaw/
lover
Everyman
Hero
Sage Hero Outlaw
Lover Explorer
Caregiver
LoverCreator
Archetypes are Everywhere
Gather 2011 – Kansas City, Mo
Gather 2011 – Kansas City, Mo
Before
After
Gather 2011 – Kansas City, Mo
www.brandhouse.com >> Find Your Archetype

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Using Archetypes to Build Powerful Brands

  • 1. Gather 2011 – Kansas City, Mo Using Archetypes to Build Powerful Brands
  • 2. Gather 2011 – Kansas City, Mo Carl Gustav Jung Image: www.mindblink.org Jung’s Archetypal Theory “There are collective forms or images of a collective nature which occur practically all over the earth as constituents of myths and at the same time as individual products of the unconscious. These as imprinted and hardwired into our psyches.”
  • 3. Gather 2011 – Kansas City, Mo 12 Master Archetypes
  • 4. Gather 2011 – Kansas City, Mo Magician Innocent Jester Outlaw/ lover Everyman Hero Sage Hero Outlaw Lover Explorer Caregiver LoverCreator Archetypes are Everywhere
  • 5. Gather 2011 – Kansas City, Mo
  • 6. Gather 2011 – Kansas City, Mo Before After
  • 7. Gather 2011 – Kansas City, Mo www.brandhouse.com >> Find Your Archetype