Dory school study
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The document discusses three options for branding an educational institution currently known as Dory. The first option is to keep Dory as the main brand but change the logo to avoid copyright issues. The second option is to use an animal or nickname as the main brand. The third, more institutional, option is to develop a group image under a new main name that can cover multiple activities, like "Mainname Preschool" and "Mainname English." Examples of potential new main names are also provided.
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Dory school study
- 2. First Option: Keep Dory As Main Brand Its a good choice as the school already exist and is known. It can cover Learn with dory and Steamford by chang- inh the baseline. (learn with dory and Dory japanese preschool (for example)) It would be more reasonable to change the Dory logo, as its copywrited by Disney. (and of course check for dis- ponibility of patent in VietNam. The style can be the same as the actual one (with some small 3d effects and much colors) FJ 2021
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- 5. Second Option: Find an animal or a nickname As Main Brand Its a good choice as the school already exist and is known. It can cover Learn with dory and Steamford by chang- inh the baseline. (learn with dory and Dory japanese preschool (for example)) The style is to define on finding a fine positioning . FJ 2021
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- 10. Third Option: More institutional approach As Main Brand Its a good choice to devellop a group image It’s less personnal but can cover much more activities. It can be combined as “Mainname preschool // Mainname English // Mainname Dance ..... The style can be different for each activities and targets some examples: -> FJ 2021
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