Digital content producer Dora Molina offers various video and editorial content creation services to help brands attract audiences and build awareness. Some of the video services offered include a 30-40 second outfit video featuring Dora Molina, a "How To" video hosted by a stylist giving advice, and a 1-minute story video showing a product in different situations. The content can be used across websites, blogs, YouTube and social media. Case studies are provided of how brands like Kate Spade and Dior successfully used video marketing.

2. Digital content producer Dora Molina
spent the beginning of her fashion career in
front of the camera and in 2010 won the title
of “Miss Teen Mexico” going on to represent
her country in Miss Teen World.
In 2010 Dora moved to Los Angeles
where she worked as a model/actress while
studying media and communication.
Dora currently lives in Berlin where she
studied “Documentary Filmmaking” in 2014.
DoraMolina

3. Why
use
video
content?
“Videos attract
300% more traffic
and nurture
leads.”
Video content
may generate brand
awareness, and
brand awareness is
harder to achieve
these days.
“Of the 80% of
Internet users who
watched a video ad,
46% took action
after viewing the ad.”
traffic
1
2
1
2
http://www.marketingsherpa.com/article/how-to/videos-attract-300-more-traffic
https://www.axonn.media/

4. What we do What we offer
Content
Creation
We provide content: videos and editorials
Help attract an audience of potential customers
Build quality backlinks
Upload videos to YouTube
Increase SEO ranking on Google
Highly increase engagement with your brand
In depth interaction with customers by
providing content for your brand’s
social media networks.
? ?

5. Instagram
"Howtowear?"Video
Oneoutfitvideo
Upclothes&personal
withDoraMolina
Productwithstory
"AskViolettaVio"
Video
4
5
2
Video
services
6
31
Best case you choose 2 or 3
different ones

6. Instagram
1
(15 second video + picture)
Editorial Outfit - snippet
Stop Motion video - technique
How to wear? video - snippet
Ask Vio - snippet
Interview - snippet
Product Picture - with model - or - by itself
https://instagram.com/p/1yJpRjq2UV/
https://instagram.com/p/6U92VAq2Q1/

7. (30-40 seconds)
Oneoutfitvideo
2
With unique locations in Berlin, modeled by
Dora Molina and suitably crafted music, this
video will show your brand in the most appea-
ling and desirable way.
The video can be used on websites, blogs and
social media channels – with a shorter video
version for Instagram. Photos of the outfit will
be provided for all social media channels.
https://www.youtube.com/watch?v=ipr7kg-YfZs

8. "AskViolettaVio"Video
3
The ‘“How to” Video will be hosted by
Professional Stylist Violetta Vio giving her
expert advice and styling tips with your
brand on model Dora Molina. This Video
will inform and advise the audience the
best ways to wear your product. (German
or English)
https://www.youtube.com/watch?v=GdPzOD8bnaE

9. Four different outfits in one video showing
different combinations/styles with
brand/product on model Dora Molina.
"Howtowear?"Video
4
https://www.youtube.com/watch?v=ncZMHDJBg9E

10. Dora Molina will have an interview
with an influencer like a celebrity or
blogger with a placement of your product.
61% of consumers make a purchase
based on an Influencer’s blog post
(Social Media Today).
(Product placement + 2.30m)
Upclothes&personal
withDoraMolina
5
https://www.youtube.com/watch?v=lTWLHFa7_S4
3
3 http://fabcounsel.com/fabevent-social-media-influencer-content-marketing/

11. This creative video will show your
product in a story, for example - a day in
the life of your product - being worn in
different places, times of day on different
people and life situations.
(1m)
Productwithstory
6
https://www.youtube.com/watch?v=3D4vyFFQAkI
https://www.youtube.com/watch?v=R9LonMZmhzo&feature=youtu.be

12. Content Marketing
15+ posts per month = 5 times more traffic
Kate Spade New York in the past year have
invested in video as a way of communicating to
their audience.
On the 13th November 2014 ‘Kate Spade’
released the first episode of their #missadventu-
re video series which reached over 261,918
viewers. The second episode was released in
April 2015 and within a month reached over
1,658,769 views.
Kate Spade’s advertising video strategy clearly
attracted potential customers. Through their
video series they managed to engage with their
audience and encourage viewers to share the
video.
From the graph below you can see how
Kate Spade’s Twitter interaction almost
doubled when the second video episode
of #missadventure was released.
Kate
Spade

13. Dior
If you take a look at Dior’s social media channels,
you can find that 30 percent of their content is
in form of videos.
What is the result of integrating video content in
their marketing strategy?
Around 200,000 subscribers on YouTube
3.4 million followers on Instagram
14 million likes on Facebook page
This are only two examples of Brands that have
invested in video content, there are many more
out there.
https://www.youtube.com/watch?v=ipr7kg-YfZs

14. Instagram
"Showoff"
Product pictures
15 seconds video promoting your brand’s pro-
ducts
Regram pics from other stylist/blogger wearing
your brand
Find your brand in focus by posting pictures of
Dora wearing your pieces/brand in cool outdoor
locations and while traveling
Instagram contest: Contestant win a prize (or
voucher) from your brand (for free) example,
contestant repost the selected picture promoting
your brand, whoever gets the most likes in the
picture wins

15. "Greatnewsoutlet"
Facebook
1 minute video promoting your brand with the “Call
to action” buttons which gives you the option to link
to any destination on or off Facebook: Your website,
blog, youtube channel, mailing list or any other link
that aligns with your business goals (see example
picture for “Call to action” buttons)
Updates on what we are working at the moment will
feature your brand by mentioning it and linking to
your site
Share outfit images with one tip/advice, mentioning
your brand
Always backlink to your blog, website or social media
channel

16. "Showtime"
YouTube
“How to ….?”
This videos feature 3 to 4 outfits placing your products
(1.15 min)
Season Inspired Looks
Videos featuring 1 outfit placing your products (30 sec)
Up Clothes & Personal with Dora Molina
Interviews with fashion influencers highlighting one of
your products (2.30 min)
Ask Violetta Vio
“How to” videos featuring Violetta Vio (professional
celebrity stylist) fashion advices placing your products-
(40- 50 sec)
Post Wednesday evening 6pm and/or sundays

17. "Showoff"
Blog
Editorial & Video
Photos and video featuring 1 outfit placing your
products on topics like: How to wear, What to wear
better, Trend of the month recap, Seasonal highlights
and other concepts
Note: We produce your brand’s digital content. If
requested we also act as social media manager which
will allow us to post directly on your social media
channels in times that bring the most interaction
including boosting your posts on facebook and
working as copywriters in English/German

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Clients
Dana Schweiger
Emma Schweiger

19. Contact Social Channels
Email
Phone
+49 176 8032 4987
Address
Bahlburg
Fasanenstr 48
10719 Berlin
Germany
info@doramolina.com
www.facebook.com.doramolinaa
www.doramolina.com
https://instagram.com/doramolina/
https://twitter.com/doraluzmolina
https://www.youtube.com/user/doritoooxx