This document summarizes a digital marketing campaign for the launch of a new DOP NATURE shampoo line. The campaign, called "J'adopte un déchet" (I adopt garbage), allowed virtual users to choose and name pieces of abandoned garbage on a virtual beach. They could then announce their adoption on Facebook and choose godparents. The campaign was very successful, receiving over 378,000 visits over 2 months from 158 countries and resulting in over 68,000 garbage adoptions collecting 10.5 tonnes of garbage. It generated substantial media coverage and social media engagement.