3. A Rainbow shines over
Cagayan de Oro after
Hurricane Washi or
Typhoon Sendong swept
away thousands of homes
and lives overnight from a
major flashflooding last
December 2011.
(Photo by Naderev Sano,
Philippine Climate Change
Commissioner)
4. What is Project
Rainbow?
Project Rainbow is
a campaign to
transform garbage
consciousness to
eco-system
consciousness in
response to
flooding and
displacement
caused by growing
pollution and
climate change
effects.
5. BRANDING: The Rainbow Brings Hope
Anew After Disasters
After a rainstorm comes a rainbow gleaming in the sun. Recognized by everyone as
awe-inspiring, the rainbow is a powerful symbol which many people’s consider as a
bridge between earth and sky, Found across every culture and ancient tradition
around the world, legends from our ancestors about the rainbow as a path to a better
world give deep meaning to its significance. As a universal symbol of hope across
cultures and nations, the rainbow brings shared meaning that gives us a chance to
renew action in ways that evolve from what has been done before.
We also see the 7 colors of the rainbow as a symbol of how our ancestors and
indigenous elders see how each and every action affects 7 generations after theirs.
With the spectrum of 7 individual colours that combine as one single indivisible entity
to make up white light, the Rainbow is a symbol of unity and harmony in diversity, as
well as the power of light, enlightenment and progress. Just as each colour contributes
to the whole symbolizing harmony and universal unity of all people, we are inspired to
come together from all sectors to form a co-operative allied together to co-create
new futures.
6. Co-Creative Team
EarthDance Manila
(Rosanna Escudero,
Campaign and Zonito Tamase,
Fundraising Sarah Queblatin,
Beng Ong)
EartHeart Projects
Project Lead and (Sarah Queblatin
Module Design and Claire
Madarang)
Ecological Solid EarthDay Network
Waste Management EcoWaste Coalition Philippines (Voltaire
and Zero Waste (Edwin Alejo) Alferez, Bert
Modules / Guidance Guevarra)
7. Partner Artists
Sarah Queblatin (Mandalas, Earth Based Art, Community Art)
AG Sano (Public Murals)
Tomas Leonor (Public Art)
My Masterpiece Movement (Children’s Creative Circle
Workshops)
Integral Art Metta (Mandala Writing, Affirmative and Positive Words /
Emoto Principle)
CRAFT MNL (creative crafts and upcycling)
For Invitation: INK (Illustrador ng Kabataan), GINHAWA (Indigenous
Wisdom and Creation Spirituality), SANGHABI (Indigenous music)
EarthDay Village (Upcycled Livelihood), Ross Zerudo (Enigmata
Collective (upcycled art/ Wetlympics))
8. Project Rainbow was launched last August 14 with a Prss Conference with Media
Partners and Project Partners, Climate Change Commission, Meralco Foundation,
Management Association of the Philippines, Ecowaste Coalition, Dolphy Aid
Foundation, Quezon City Government, TV5 Alagang Kapatid Foundation, League
of City and Municipal Environment and Natural Resources Officers
9. Partners
Earthdance Network Manila
Earth Day Network Philippines, Inc. (EDNPI),
Climate Change Commission
Meralco Foundation
Management Association of the Philippines
Ecowaste Coalition
Dolphy Aid Foundation
Quezon City Government
TV5 Alagang Kapatid Foundation
League of City and Municipal Environment and Natural Resources
Officers
Green Releaf Initiative
Project EartHeart
FOR INVITATION:
MOTHER EARTH FOUNDATION’s ZERO WASTE YOUTH FESTIVAL
10. Aligned Movements
Savethe Philippine Seas Reusable Bags Campaign
Ecowaste Coalition’s Plastics – Free Philippines
Ocean Hour Philippines
IMPORTANT TO ALIGN WITH NETWORKS
PROMOTING (If none exists, we help create it)
1. Extended Producers’ Responsibility (EPR) for the
eventual phasing out of the production of polluting
residual waste
2. The increase of recycling capacities for residual and
unmanageable waste
11. Our Dream (Vision)
Our dream is to help
contribute to the
realization of a Zero-
Waste Philippines where
every home, school, and
community establishes a
well-managed and
sustainably run ecological
solid waste management
system while conscious
consumption becomes a
way of life.
12. Our Shared Intentions (Mission)
To shift the way people see waste and address garbage
consciousness through creativity. (Knowing/Head)
To establish the relationship of waste within personal,
community, and global levels through a whole systems
approach. (Being/Heart)
Through various co-creative campaigns, we aim to address
developmental levels of understanding about waste and
how these can be turned into sustainable action. (Doing/
Hands)
13.
14. The Problem:
An Exponential Growth of Garbage
According to the Asian Development Bank, in “The
Garbage Book” published in 2004: “...in the next 30
years, Metro Manila will generate over 50 million
tons of solid waste. Collection of this waste will
require a line of waste trucks going three times
around the earth and over halfway to themoon with
a cumulative waste truck travel distance over 4000
times around the earth and to the sun andat a cost
of over PHP 100 billion ($1.9 billion)”.
15. The Problem:
An Exponential Growth of Garbage
In2011, the total waste generated by the Philippines was
estimated at 35,000 tons per day and 16% of it is plastic.
This means 5,600 tons of plastic. Greenpeace and the
EcoWaste Coalition have done a number of waste audits
in Laguna Lake and Manila Bay, wherein plastic bags and
other residual wastes like candy wrappers, plastic
packaging material and the like always top our surveys. In
the Manila Bay surveys, plastic wastes were recorded at
76.9% in 2011 and 75% in 2010.
16. The Problem:
An Exponential Growth of Garbage
There are close to 30 local government units (LGUs) who
have already passed an ordinance regulating single-use
disposables including plastic bags and/or Styrofoam.
Quezon City’s ordinance has just made it past second
reading.
In the 2004 book, garbage collection cost was pegged at
3.54 billion pesos per year for Metro Manila alone. If we
only segregate at source and refuse plastic bags and other
disposables, we can use the 3.54 billion pesos to generate
decent jobs and other livelihoods for the waste pickers
and others who cannot seem to find jobs because there
aren’t any available. (EcoWaste Coalition)
17. Theory of Change: WHAT IF?
The way we see waste is influencing the way we create or
manage pollution?
By using empowering language, communicating proactive
and enabling messages instead of messages that
communicate fear, violation, or even doomsday scenarios,
we help inspire sustainable action?
By creating, designing and personalizing our own
segregation bins and Materials Recovery Facilities (MRFs)
we learn how to own our waste and the entire system it
comes together with?
18. Artists for
Project Rainbow
Renowned artist AG Sano who made attention
to the plight of dolphins around the world
joins Project Rainbow’s pool of artists. Imagine
a Materials Recovery Facility and Community
Center with creative images and signages
painted by a whole community. global
19. Artists for
Project Rainbow
My Masterpiece Movement conducts Creative
Children’s Circle Workshops for events and
communities. This story of the Rainbow Bird
(Bahagharing Ibon) is one of their showcases.
20. Artists for
Project Rainbow
Craft MNL is a
community of
artisans, crafters
designers and
creative
entrepreneurs who
learn, create, share
and celebrate
handmade things.
The collective
creates and
facilitates hip crafts
and workshops out
of good old crafting
process.
21. Artists for
Project Rainbow
Integral Art Metta has been
integrating energy psychology
principles and conscious artmaking
in their community actions. They
are inspired by the work of Masaru
Emoto and the ancient Hawaiian
healing system Ho’oponopono.
They also work with the Mandala
Peace Art Initiative wherein they
infuse the power of words in
mandala making and with SangHabi,
a collective teaching about
indigenous Filipino music and art.
22. Artists for
Project Rainbow
Tomas Leonor is a public artist who walked various regions in the Philippines to raise awareness and
funds for children with cancer through his project Step Juan. He helps paint public playgrounds for
PlayPilipinas and creates public art actions for Greenpeace Philippines.
23. Artists for
Project Rainbow
Transformative Artist Sarah Queblatin bridges ecological values through community based art.
Project Rainbow was born from a community project she led with EarthDay Network under a
study grant by the UNEP Eco Peace Leadership Program in 2008. She uses mandala making and
an integral approach through Knowing, Being, Doing under a module called Earth, Heart, and
Art. She infuses these principles with Project Rainbow’s design using consciousness and
creativity as important components to sustainable understanding and action.
24. What Was Missing/Lacking?
"Problems cannot be solved at the same level
of consciousness that created them.”
– Albert Einstein
Consciousness Creativity Sustainability
25. Being the Change:
Earth, Heart, and Art
HEAD
Knowing one’s relationship with
waste
(Ecological/ Whole Systems
Thinking)
EARTH
HEART ART
HANDS
HEART
Doing in co-creation with the Earth
Being the earth body
and Community
(Inner Ecology)
(Co-Creating New Futures)
26. An Integral Approach in Co-Creation
Personal
(Self)
Interpersonal
(Community)
Planetary
28. Thinking Like a CIRCLE
Compostables Residuals
• Pre-Cycling • Recycling
• Pre-Loved • Cradle to Cradle • E-Cycling • Upcycling
• Freecycling (Urban Gardening/ • Downcycling
• Repair Vermicomposting)
Pre-Purchase/
Recyclables
Aquisition
29. Campaigns - Project Rainbow will run in a developmental
process progressing from one campaign to another
Stage 1: Basura sa Basurahan – The first and simple
Step to managing waste is to develop the habit of
disposing waste in waste bins. (Painted and Upcycled
Segregator Bins for public spaces and schools)
Stage 2: Nobody Can Trash a Rainbow – Changing
the way we see waste addresses the root cause of
waste in the first place- garbage consciousness. (Painted
and Upcycled Public Spaces, Signages and MRFs)
Stage 3: Hope Anew After Disasters – piloting a
creative activity in upcycling and painting an MRF, an
Urban Garden, a Playground, and community center in a
disaster stricken community
30. Creative Modules in Application
Earth, Heart, Earth Based Art Indigenous
and Art (Inner and Somatic/ Wisdom and
Body Based Arts Art
Ecology)
Ecological
Upcycled and
Solid Waste Functional Art
Management
MRF, Urban Natural Home
Community Art
Garden and (Intermodal)
Building
(Mudhouse, etc.)
Playground
Sustainable Upcycled,
Prepurposed Urban Garden
Social and Functional Produce
Enterprise Crafts
31. Project Abundance Flow (Project Cost)
Module Design and Administrative
Partner Artists
Development Costs
• Module Designer • Communication • Artist Fees
• Module Co- • Transportation • Art Supplies and
Writer and • Promotions Materials
Researcher
• Consultants (PR/
Communications/
ESWM/Zero
Waste/Resource
Mobilization)
32. Intended Implementation Flow (Timeline9/2012)
Model School,
Module Design Publish
First Gathering Launch (QC Model
and Module Modules/Exhibit Conduct
and Project Circle + Community/
Development Documentation project outputs/ Facilitator’s
Team Formation EarthDance Disaster
(September to and Review Document Training
(Sept 20) (Sep 22 and 23)) Rehabilitation
October) Pilot Stories
* Launch and Module Development
period will still hold short art activities
33. Manifestations (Outputs)
Public Art Action School and
Events Community
• Segregation Bins in Based Actions
Public Spaces Workshop
• MRF
• Painting Reusable Materials
• Community/ Urban Community Led
Canvas Bags in Garden (Modules, Videos,
Transition
Supermarkets • Playground etc) for NGOs,
Networks
• Community Center Schools,
• Post-Disaster Communities
Rehabilitating or
Relocating
Communities
34. “Nothing is more destructive of respect for the government
and the law of the land than passing laws which cannot be enforced.”
~Albert Einstein
We live at a time of great change. It is time to change
our approach and be the change we want to see. The
structural support systems are already in place
through RA 9003, the Philippine Ecological and Solid
Waste Management Act of 2000.
It’s our turn to ACT individually and as a Collective for
Future Generations. ACT (Act Collectively Today), For a
Litter-Free and Flood Free Country
