The document provides an overview of a business that produces concealable body armor. It discusses the industry, the company's product which uses removable protective panels for customizable protection, and target customers such as bodyguards and law enforcement. It also outlines the company's branding and marketing strategy, current status, development plans, vision, and team.
Protective clothing must be worn whenever the wearer faces potential hazards arising from chemical exposure.
Some examples include :
Emergency response,
Chemical manufacturing and process industries,
Hazardous waste site clean up and disposal,
Asbestos removal and other particulate operations,
Agricultural application of pesticides.
Protective clothing must be worn whenever the wearer faces potential hazards arising from chemical exposure.
Some examples include :
Emergency response,
Chemical manufacturing and process industries,
Hazardous waste site clean up and disposal,
Asbestos removal and other particulate operations,
Agricultural application of pesticides.
FUNCTIONAL GARMENTS – When Garments Do More Than Fashion ThreadSol
Do you know? Functional clothes can even provide protection from ultraviolet light and radiations. Want to know more interesting facts about functional clothing?
Jan. 29, 2024 - Safety and Style in the Australian Workplace with Hi vis Work...KateAllyMoore
In the fast-paced and safety-conscious world of Australian workplaces, hi vis workwear stands as an indispensable ally, seamlessly blending functionality with style. This specialized clothing is not just a uniform; it's a statement of commitment to safety and a reflection of the evolving trends in the workwear industry. This article aims to unravel the multifaceted landscape of hi-vis workwear, exploring its applications, compliance standards, and future innovations.
We are leading manufacturers of standard and custom made Reflective High Visibility Safety Wear for almost every type of organization all around the globe. To get more info: http://www.reflectivevestsindia.com/
New! Tough, flexible, affordable fabric for sewing and crafting! Meet Marutiwondertex, the tough new white polyester fabric with the soft, slightly pebbly texture. #fabric #marutiwondertex
Workwear, fundamentally, is specialized clothing designed to meet the unique demands of particular professions. It transcends mere attire; it is the armor that safeguards workers from potential hazards, the facilitator of comfort during long hours of labor, and a symbol of identity within the workforce.
In the modern, fast-paced world, safety is of the utmost importance, and this is especially true in industrial settings, where workers are constantly at risk from pointed objects. This article investigates the efficacy of cut-resistant gloves by analyzing their practicality, advantages, and uses in actual life situations.
Provide a plethora of products such as Reflective Hi-Viz, vests, jackets, Rainwear, winter jackets, Arm bands, Seat belt covers etc. all manufactured to meet EN471 standards such as Reflective Safety Waistcoats, Reflective Clothing, High Visibility Safety Wear, High-Viz Reflective Jacket, Safety Reflective Wear, High Visibility Safety Jackets..
High-visibility safety vests play a critical role in protecting workers and improving visibility in hazardous environments. While the standard fluorescent colors and reflective materials enhance visibility, customizing these safety vests with logos and personalization takes them further.
FUNCTIONAL GARMENTS – When Garments Do More Than Fashion ThreadSol
Do you know? Functional clothes can even provide protection from ultraviolet light and radiations. Want to know more interesting facts about functional clothing?
Jan. 29, 2024 - Safety and Style in the Australian Workplace with Hi vis Work...KateAllyMoore
In the fast-paced and safety-conscious world of Australian workplaces, hi vis workwear stands as an indispensable ally, seamlessly blending functionality with style. This specialized clothing is not just a uniform; it's a statement of commitment to safety and a reflection of the evolving trends in the workwear industry. This article aims to unravel the multifaceted landscape of hi-vis workwear, exploring its applications, compliance standards, and future innovations.
We are leading manufacturers of standard and custom made Reflective High Visibility Safety Wear for almost every type of organization all around the globe. To get more info: http://www.reflectivevestsindia.com/
New! Tough, flexible, affordable fabric for sewing and crafting! Meet Marutiwondertex, the tough new white polyester fabric with the soft, slightly pebbly texture. #fabric #marutiwondertex
Workwear, fundamentally, is specialized clothing designed to meet the unique demands of particular professions. It transcends mere attire; it is the armor that safeguards workers from potential hazards, the facilitator of comfort during long hours of labor, and a symbol of identity within the workforce.
In the modern, fast-paced world, safety is of the utmost importance, and this is especially true in industrial settings, where workers are constantly at risk from pointed objects. This article investigates the efficacy of cut-resistant gloves by analyzing their practicality, advantages, and uses in actual life situations.
Provide a plethora of products such as Reflective Hi-Viz, vests, jackets, Rainwear, winter jackets, Arm bands, Seat belt covers etc. all manufactured to meet EN471 standards such as Reflective Safety Waistcoats, Reflective Clothing, High Visibility Safety Wear, High-Viz Reflective Jacket, Safety Reflective Wear, High Visibility Safety Jackets..
High-visibility safety vests play a critical role in protecting workers and improving visibility in hazardous environments. While the standard fluorescent colors and reflective materials enhance visibility, customizing these safety vests with logos and personalization takes them further.
Global Elastic Webbing Manufacturing Industry.pdfStk-Interlining
Elastic webbing is critical in various industries, including apparel, automotive, medical, and home furnishings. It is valued for its flexibility, durability, and ability to support and structure a wide range of products. The global elastic webbing manufacturing industry is a complex and dynamic sector influenced by technological advancements, changing consumer preferences, and international economic conditions. This comprehensive blog provides an in-depth overview of the industry, examining its market size, key players, production processes, applications, and future trends.
Talks about the main segment of technical textiles that is protective textiles. detailed information about the types material and fibres used, uses and more
Wearable Technology- The Future of Fashion
Our clothes have always been a form of Art & Design, combining various fabrics, color, style, and functionality expose to hostile elements or environment.We have your travel wardrobe covered, whatever the destinations we can get you ready to take on the world in style from morning to night, and from city to country. Doo Aquino’s wearable technology /BODY ARMOR brand has the clothing to outfit you to safety, a life saving apparel design with elegance and comfort.
We manufacture and make “ Clothes That Make the Woman ”. We have developed three dimensional clothing apparel for female law enforcement and civilians that fit better and are more comfortable and stylish than ever by Doo Aquino
Our clothes have always been a form of Art & Design, combining various fabrics, color, style, and functionality expose to hostile elements or environment.We have your travel wardrobe covered, whatever the destinations we can get you ready to take on the world in style from morning to night, and from city to country, Doo Aquino’s wearable technology /BODY ARMOR brand has the clothing to outfit you to safety a life saving apparel design with elegance and comfort.
WEARABLE TECHNOLOGY IS THE FUTURE OF FASHION !
You should wear your clothes. Your clothes should not wear you.
The official clothing for WEARABLE TECHNOLOGY for PERSONAL PROTECTION, a mix of progressive seasonally design, classic street wear, and apparel basics. Based on the patent approved technology design by Doo Aquino.
Personal Protection /Wearable Technology- Design by Doo Aquino
A patent approved wearable technology design to conceal modular ballistic insert for protection for Men’s, Women’s, and Children’s wear, it functions as an ordinary seasonal fashion garment that is clearly defined acknowledged by gun violence.
www://readytowearbodyarmor.com/
www.bodyarmor.nyc/
In summarization, I hope to be an example to other innovators, designers, inventors and businesses around the world by illustrating that creative individuals with an idea are gaining competent, eager to work and definitely desperately need a purpose to showcase their creativity without limitation.
In summarization, I hope to be an example to other innovators, designers, inventors and businesses around the world by illustrating that creative individuals with an idea are gaining competent, eager to work and definitely desperately need a purpose to showcase their creativity without limitation.
More from Wearable Technology/ Personal Protection (7)
EASY TUTORIAL OF HOW TO USE CAPCUT BY: FEBLESS HERNANEFebless Hernane
CapCut is an easy-to-use video editing app perfect for beginners. To start, download and open CapCut on your phone. Tap "New Project" and select the videos or photos you want to edit. You can trim clips by dragging the edges, add text by tapping "Text," and include music by selecting "Audio." Enhance your video with filters and effects from the "Effects" menu. When you're happy with your video, tap the export button to save and share it. CapCut makes video editing simple and fun for everyone!
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
1. High End
Ready to Wear
Concealable Body Armor
SAVE AND PROTECT LIVES
Business Overview
Contact: Doo Aquino
stargategalaxia@gmail.com MADE IN AMERICA
2. Industry Overview
Overview Industry at a Glance
Ballistic vests use layers of very strong fiber to "catch" and
deform a bullet, mushrooming it into a dish shape, and
spreading its force over a larger portion of the vest fiber. Sales worldwide will reach 1.9 billion in year
The vest absorbs the energy from the deforming bullet, 2015
bringing it to a stop before it can completely penetrate the 500 million dollars annual revenue in Europe
textile matrix. alone
In the mid-1970s, DuPont introduced Kevlar synthetic Niche Market- World Business
fiber, which was woven into a fabric and layered.
Immediately Kevlar became the fabric of choice to create Product offering dominated by tactical category
lightweight body armor. Kevlar is still the most widely NJIT Certification program determines level of
used fabric in modern body armor. protection
In recent years advances in material science have Biggest clients are government agencies,
introduced new fibers to the market. However, second Securities
generation “super” fibers is complex, requires large
investments, and represent significant technical Increase in demand for VIP protection
challenges and none has yet made a significant impact in Opportunity for new business development
the industry.
Demand for protective clothing has risen in
In the last decade, there has been an increase demand for years
civilian personal body armor due to the rise of terrorism,
drug wars and civilian conflicts around the world. This led Worldwide, gun crime is rising and now many
to the emergence of concealable vests – body armors that more employers have to protect their employees.
are designed to blend in with regular clothing.
Here comes your footer
3. Our Product
Doo Aquino’s Technology Benefits
One of the main challenge of designing concealable ballistic
apparel lies in the technical limitations of incorporating Kevlar High degree of customization
plates in a regular garment. The stiffness and thickness of Kevlar
plates and the way it is usually merged with fabrics typically Better body coverage protection
prevents manufacturer from creating truly concealable ready to Truly concealable
wear apparel.
Comfortable
We have found a solution to this problem by developing our
patented Ready to Wear ballistic apparel system which consists Interchangeability/Modular
of an internal structure of removable protective panels Standardization of underlying structure
interconnected to the garment outer shell using a proprietary
method of stitching and layering. The underlying structure Ease of cleaning and maintenance
which holds the protective plates is independent from the outer Possibility of upgrade or replacement of Protective
shell which allows for endless possibility of design and panels
customization.
Carrier Shell – suitable for protection to level II
This advanced design allows for industry leading comfort, and for Level IIIA
mobility and design flexibility and enables us to create garment
with a seasonal fashion approach. High Quality Ballistics from Honeywell Industries
Spectra Shield IISA-3118
The ideal here is a front-opening just as importantly, my
ballistic protection is modular my concealment vest is built-in, Carrier Shell- semi-fitted to the body, allowing air
integrated, instead of slipping on over your head; anyone can movement
quickly close the overlapping Velcro front flaps. My patented Carrier shell –trim binding, adaptable to ballistic-
functional front-opening do serve a purpose in high heat layer thickness
environments because they offer more ventilation and heat
dissipation Carrier shell- integrated into an article of clothing
Here comes your footer
4. Spring 2014 Product Line
Vest Denim Jacket Shirt Hooded Tops Dress Coat Athletic
Fabrications- Fabrications-
•Biodegradable Materials •Microfibers Materials
Size Ranges:
Outer Shell S-M-L-XL-XXL •Carrier Shell
Fabric
6- Silhouettes
Denim, Wool
3-Design
Linen, Silk, Variations
Etc.
Design and 3-to 4
Colors
Size Customization
Shirt Tailored Jacket Vest Hooded Varsity Jacket Athletic
Here comes your Tops
footer
5. Target Customers
Customer Value Proposition Primary Focus
Body Guards • High Degree of customization to follow the image their client wishes Performance
Private companies and to portray. Convince users with
independent • Inter-changeability of protective panels – As their clients change they extensive explanation of the
contractors do not need to buy new protective panels each time. technology, technical
• Comfort – they have to wear their armour day after day. Overall cut of diagrams, test results
garment and methods of attachment of protective panels.
Civilian • Tailoring to follow their professional image. A certain attire will differ Fashion
VIP, Diplomats, on the setting. Office / Business meeting, Speaking Events, Courtroom Focus on design details,
Celebrities, Executive, or other civil government location. fabric description, silhouette,
Journalist • High Fashion – Staying with or ahead of the pack on trends. fit
• High Quality – Fabrics, linings, and other embellishments
Corporate • Garment to look and move like ordinary clothing Customization
Security • Fabric type – Wear resistant, Sweat Resistant, Breathability Emphasize benefits while
Airline companies, • Removability of protective panels allows for cleaning. highlighting flexibility for
casinos, Luxury customization
hotels, Banks
,Pharmacist
Law Enforcement • Able to adapt outer look to specific mission environment. Performance &
Agencies • Garment to look and move like ordinary clothing. Customization
Local state and federal • Protective panels to cover large areas of the torso Emphasize benefits while
agencies. International highlighting flexibility for
organizations customization
Here comes your footer Page 5
6. Competitive Overview
Ready To Wear (VIP Oriented)
Doo Aquino
Fortier &
Co
Performance
Tactical Strong Brand
Miguel Caballero
Fashion
Point Blank
Safariland
ABA
Second
Chance
…
Tactical (Security Oriented)
Market Segmentation by Product & Brand Focus
Industry & Competitors Key Differences
Small competitive field Unique Technology Compared to our competitors
Niche market with limited reach We are the only company with seasonal fashion cycle
Most competitors focused on the Law Enforcement market Better technology, design and style
3 main competitors: Miguel Caballero, Fortier & Co & Anxo Body armor Competitive Price Point
Here comes your footer Page 6
7. Brand Concept
Our model Customer: The Humanitarian James Bond
Humanitarian Worker
International Minded
Mid 30’s Attractive Male
Cosmopolitan Lifestyle
Intelligent and Sophisticated
Brand Guideline
Contemporary Design
Medium to High Premium
Approachable
Timeless Elegance & Simplicity
Functional
Here comes your footer Page 7
8. Development Plan – Near Term
Q1FY14 Q2FY15 Q3FY16 Q4FY17
Develop Website Mobilize for Q3 full launch Tier 1 line full launch Develop Q1FY16 integral
marketing campaign
Develop Q3FY14 integral
Soft launch for tier 1 marketing campaign Start designing Q1FY15
Develop tailoring business
Product line Line
Development Plan
Produce Fall Q3FY14 photo Focus on R&D
Direct to customer channel shoot Lease office in LIC and
through Ecommerce purchase manufacturing
equipment
Focus on R&D
Grassroots viral marketing
Expand to Foreign Hire initial team
Distributors
NJIT Testing
Focus on R&D
Launch Women's Body
Bootstrap revenue Armor
Ballistic Testing-Women
Start designing Q3FY14
line
Focus on R&D
Here comes your footer Page 8
9. Development Plan – Long Term
Start-up Near Term: Expand Mid Term: Optimize Long Term: Diversify
FY14 – FY15 FY15-FY16 FY16-FY17 FY18-FY19
Develop and launch Tier I Develop regional initiatives to Complete organization Complete international roll-
Development Plan
high end ballistic apparel increase business opportunities realignment and infrastructure out
in prioritized international
proposition markets (Mexico, Columbia, optimization
Middle East)
Acquisition strategy to
Solidify brand concept Outsource Production diversify product offering
Launch women’s ballistic line overseas
Generate initial demand with Licensing opportunities with
aggressive marketing and PR Launch Tier II menswear brand Explore and identify new mainstream brands and
campaign market opportunities retailers (Columbia,
Develop retail business focused Patagonia…)
on tailoring services and tier 1
Hire strong team and build line R&D focused on new
initial infrastructure technologies development
Focus on corporate and
Develop streamlined sourcing governmental sales strategy Launch Tier III menswear
and manufacturing processes brand
Begin organization realignment
Develop tailoring business
Here comes your footer Page 9
10. Current Status
Product Development Organizational
Spring 2014 line finalized Patent Submitted
Currently developing tech packs Need to register trademark
Sample making Need to submit CORP./LLC. application
Developing manufacturing processes
Currently developing Continuation Patent #12,462,306
CRM/ IT/LOGISTIC MANAGEMENT Branding & Marketing
Established web design guideline Launching brand development survey campaign
Designed website mockups & wireframes Currently designing logo and stationeries
Establishing technical specifications document Concept for Spring 2014 photo shoot
Built storefront prototype Coordinating photo shoot production
Initial marketing research
Here comes your footer Page 10
11. Team Their biographies are summarized in the Management Team Gaps
Section. Several key people are also actively being sought…..
Doo Aquino – President-www.linkedin.com/pub/doo-Kalmanson-Aquino/27/aa9/989
AAS, Associate in Applied Science, F.I.T., 1990
Doo Aquino began his training in technical skills at FIT and has a broad background in
design, management and product development . Creatively integrating technologies
from diverse fields and transforming those elements into world class product solutions as his specialty. One
United States Patents pending have been issued to Doo Aquino to date and several more have been in progress . United
States Patent Numbers 12,462,306 and titles currently issued to Doo Aquino as an inventor:
Fred Hamble- General Counsel
Current Legal Consultant, Intellectual Property at Frederick J. Hamble
Past General Counsel at Warren Pharmaceuticals, Inc.
Intellectual Property Associate at Morgan, Lewis & Bockius LLP
Associate at Pennie & Edmonds LLP
Education Fordham University School of Law/Cornell University
Mike Poole- Vice President/Tactical- Title Ballistic Professional at Ceradyne, Inc. Demographic info Baltimore, Maryland Area |
Research Current:*Ballistic Technician at Ceradyne, Inc. Past: Sales/Technical Manager at Oregon Ballistic Laboratories, Lead
Ballistic Technician at H.P. White Laboratory-Education: Harford Community College-Lead Ballistic Technician
Sales/Technical Manager/Oregon Ballistic Laboratories/ December 2006– January 2011 (4 years 2 months)
Business Development and Sales Manager for a small west coast ballistics testing laboratory. DOS FE/BR certification, NIJ body
armor certification and NVLAP accreditation, ATC soft and hard armor certification.
Phillip Kalmanson- Research & Development- www.linkedin.com/in/phillipkalmanson
Specialties;
Spacecraft Propulsion System Design, Spacecraft Architecture, Spacecraft Systems
Engineering, Commercial Telecommunications Satellites, Optical Remote Sensing
Payloads, Commercially Hosted Payloads
Education: Florida Institute of Technology
BS,Physics 1994 – 2000 Recommend Phillip’s work at Florida Institute of Technology
The Johns Hopkins University MS,Electrical Engineering (Photonics)
Recommend Phillip’s work at The Johns Hopkins University
Here comes your footer
12. Vision
We are in a unique position in the market for ballistic protective apparel because it
is a niche market with limited competition. This gives us the flexibility to position
our brand advantageously. Despite our competitor’s experience in the market, we
have significant advantages that allow us not only to compete but also to define and
develop new market segments. With superior product, good brand positioning and
pricing strategy, we will be able to penetrate the market effectively and position
ourselves as leaders.
We want our customers to have a positive image of apparel protection. Our vision is
to shape the market beyond its original niche audience and create new business
opportunities. Our innovative product offering combined with our unique brand
personality and image will undoubtedly secure and solidify our position as market
innovators. This will make it very difficult for our competitors to challenge our
position.
As our company grows, we need to safeguard the integrity of our brand contract and
make sure that the customers are always at the center of strategic decisions and
business initiatives.
Here comes your footer
13. Branding & Marketing Strategy
I. Introduction
II. Goals and Vision
III. Brand Development
- Brand Contract
- Brand Positioning
- Brand Personality
IV. Delivery and Strategy
- Identity System
- Advertising Campaign
- Web Design
- Project Timeline
- Metrics of ROI
V. Conclusion
Here comes your footer
14. I. Introduction
Product Brand
What is Branding? The Value of Branding?
Branding is more than a logo and being different
than our competition, it is an evoked emotion ,an Helps drive strategic business decisions
image, a feeling, a reputation.. A link that
Influence product development strategy
emotionally connects our customer to our
company.
Provided framework for marketing efforts & delivery
Branding is an assembled of assets, both Brand value determines price premium
tangible and intangible that constitute its value
(Brand Equity): brand loyalty awareness, perceived Facilitates customer acquisition and build loyalty
quality and propriety assets.
Helps preserve our competitive advantage
Branding is similar to a living organism; it
Adds overall value to the company
evolves, adapts, and grows as the company grows.
Here comes your footer
15. II. Goals and Vision
Company’s Objectives – 5 year Plan
Brand Objectives
Here comes your footer
20. Brand Positioning –Competition
Market Segmentation by Product & Brand Focus
Ready To Wear (VIP Oriented)
Doo Aquino
Fortier &
Co
Performance
Tactical Strong Brand
Miguel Caballero
Fashion
Point Blank
Safariland
ABA
Second
Chance
…
Tactical (Security Oriented)
Here comes your footer
21. Brand Positioning – Case Study 1
Miguel Caballero- “The Armored Armani”
Differences
Here comes your footer
30. Web Design
Minimalist
Streamlined
Fast Loading
Photo Oriented
Efficient Navigation
Seasonal
Here comes your footer
31. Project Timeline-Details
Design Collection
2012
Patent application Web Development 2013
Identify System Development 2012 2013
Business plan Corporate Identity
2013
Location/Facilities
2012
Ballistic Testing 2013
Milestones 2013
Phase I:
Business plan
Location & facilities
Corporate identity Resources
Phase II:
Identify System, web development, logos, Web developer
stationary
Advertising, search engine, social networking,
forums Photographer
Phase III: Models
Ballistic testing
Marketing/Advertising
Look book Marketing
Patent application
Design collection
Here comes your footer
32. Metrics for ROI
Criteria for Success Methods
Brand awareness & recognition; Measures Conduct online survey in targeted markets
strength of the brand as reflected by
customers ability to identify the brand Backend reports from the online storefront
under varying condition
Google analytics and the site traffic
Contract fulfillment; Measure the degree analysis
to
which our brand is upholding our brand Social media
contract.
Acquired customers; Count customers
claiming they have come to our
company’s
based on the strength of the brand
Customers Loyalty: Measures the degree
to
which customers continue to purchase
our
brand and how long that loyalty has
lasted.
Financial Values: Reports the financial
value of our brand in the marketplace.
Here comes your footer
Price premium: Finds the percentage of
33. V. Conclusion
As we are enter the market as provider of consumer goods, we need to build the value of
our company through the development of a strong global brand. By delivering a
successful branding campaign, we will secure out opportunities for efficient market
penetration and rapid company growth that needs overall goals.
We are in unique position in the market for ballistic protective apparel because it is a
niche market with limited competitor. This gives us the flexibility to position our brand
advantageously. Despite our competitors experience in the market, we have significant
advantages that allow us not only to compete but also to define and develop new
market segments.
We want our customers to have a positive image of ready to wear apparel protection
and also shape the market beyond its original niche market. Our innovative product
offering combined with our unique brand personality and image will undoubtedly
secure and solidify our position as market innovators. This will make it very difficult for
our competition to challenge our position.
As the company grows, we need to safeguard the integrity of our brad contract and
make sure that the customers are always at the best of strategic decisions and business
imitative.
Here comes your footer