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Page  HIGH END READY TO WEAR CONCEALABLE BODY ARMOR Doo Aquino LLC. By Doo Aquino
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Description
Page  AMOUNT OF CAPITAL NEED ,[object Object],[object Object],[object Object],Home Base  E-Commerce
Here comes your footer     Page  Product Development ,[object Object],[object Object],[object Object],[object Object],[object Object],IT ,[object Object],[object Object],[object Object],[object Object],[object Object],Organizational ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Current   Status Branding & Marketing
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet Strategy  All of my marketing programs are integrated with every aspect direct-to-consumer business and campaign results are tracked through the;  „ The best thing about the future is that it comes only one day at a time.“ Abraham Lincoln (1809-1865)
Market Segmentation by Product & Brand Focus Key Differences Industry & Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Overview Strong Brand Performance Concealable (VIP Oriented) Tactical (Security Oriented) Fashion Point Blank Safariland ABA Second Chance … Doo Aquino Miguel Caballero Fortier & Co
Page  Strengths, Weaknesses, Opportunities & Threats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target Customers Customer Value Proposition Primary Focus Body Guards Private companies and independent contractors ,[object Object],[object Object],[object Object],Performance Convince users with extensive explanation of the technology, technical diagrams, test results Civilian VIP, Diplomats, celebrities, High Profile executive, Journalist ,[object Object],[object Object],[object Object],Fashion  Focus on design details, fabric description, silhouette, fit Corporate Security Airline companies, casinos,  luxury hotels, banks ,  7-11 stores ,[object Object],[object Object],[object Object],Customization Emphasize benefits while highlighting flexibility for customization Law Enforcement Agencies Local state and federal agencies. International organizations ,[object Object],[object Object],[object Object],Performance & Customization Emphasize benefits while highlighting flexibility for customization
Spring 2012  Product Plan Spring 2012 Line -Seasonal Classic Design Protective Insert Level  II  & Level  III A
Competitor ‘s Brand Price Range from $ 1,000 to $ 5,000 Price Range from $ 1,000 to $10 ,000 Price Range from $ 7,000 to $2,000 Point Blank Body Armor Strengths:  • This protective apparel offers  a wide range for Men and  Women. It has established  nationwide presence and  brand among shoppers. • Most of their businesses are  for Military and law  enforcements Weaknesses:  • Design of product are limited  in style, fit is poorly executed. • Less  upper body torso  protection • Delivery takes 4 to 6 weeks • Price  - moderate Anxo Body Armor Strengths:  • This protective apparel offers  a wide range for Men and  Women. Beginning to spread  their presence and brand  among shoppers • Most of their businesses  Law enforcements, civilians Weaknesses:  • Design of product are limited  in style,  • Less  upper body torso  protection • Delivery takes 4 to 6 weeks • Very Expensive Miguel Caballero Strengths:  • Offers a wide range for Men  and Women. It has established  brand among shoppers,  domestic and international. • Most of their businesses are for  civilians, military and law  enforcement in South America  and has widespread name  recognition. Weaknesses:  • Design of product are limited in  style,  • Less  upper body torso  protection • Delivery takes 4 to 6 weeks • Very Expensive
[object Object],[object Object],MADE IN NEW YORK PRODUCTION CAPACITY  – UNIT PER MONTH Vests 65 units p/w = 260 p/m Dress Shirts 55 units p/w = 220 p/m Hooded Tops 55 units p/w = 220 p/m Casual Jackets 55 units p/w = 220 p/m Safari Jackets 55 units p/w = 220 p/m Total Capacity Mix Production Per Month= 200  units Production rate for assembly is units/hour. Manufacturing  Production-Outsource
Start-up FY12 – FY12 Near Term: Expand FY13-FY14 Mid Term: Optimize FY15-FY16 Development Plan – Long Term

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Concealable Designer Body Armor by Doo Aquino -2012

  • 1. Page HIGH END READY TO WEAR CONCEALABLE BODY ARMOR Doo Aquino LLC. By Doo Aquino
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. Spring 2012 Product Plan Spring 2012 Line -Seasonal Classic Design Protective Insert Level II & Level III A
  • 10. Competitor ‘s Brand Price Range from $ 1,000 to $ 5,000 Price Range from $ 1,000 to $10 ,000 Price Range from $ 7,000 to $2,000 Point Blank Body Armor Strengths: • This protective apparel offers a wide range for Men and Women. It has established nationwide presence and brand among shoppers. • Most of their businesses are for Military and law enforcements Weaknesses: • Design of product are limited in style, fit is poorly executed. • Less upper body torso protection • Delivery takes 4 to 6 weeks • Price - moderate Anxo Body Armor Strengths: • This protective apparel offers a wide range for Men and Women. Beginning to spread their presence and brand among shoppers • Most of their businesses Law enforcements, civilians Weaknesses: • Design of product are limited in style, • Less upper body torso protection • Delivery takes 4 to 6 weeks • Very Expensive Miguel Caballero Strengths: • Offers a wide range for Men and Women. It has established brand among shoppers, domestic and international. • Most of their businesses are for civilians, military and law enforcement in South America and has widespread name recognition. Weaknesses: • Design of product are limited in style, • Less upper body torso protection • Delivery takes 4 to 6 weeks • Very Expensive
  • 11.
  • 12. Start-up FY12 – FY12 Near Term: Expand FY13-FY14 Mid Term: Optimize FY15-FY16 Development Plan – Long Term