6. Ways of increasing value
•
increasing product’s object value
•
linking product to expert
•
making people love the product
•
providing a better service
7. (Advanced) Ways of
increasing value
•
giving product personality
•
selling more than just the physical product
•
providing assurance
•
creating a tribe
•
reminding people of how much work you’ve put into
your product
•
appealing to people’s sense of fairness
10. discussion
•
how to utilise the skills provided by this chapter
to increase the perceived value of your friend’s
product? (20 mins)
•
providing a new(and customised) skill to
increase your product’s perceived value. (15
mins)
