This document discusses the economic benefits of heritage conservation in Auckland, New Zealand. It notes that heritage conservation contributes to the economy directly through jobs and investment in rehabilitation projects, and indirectly by increasing property values and attracting tourism. Specifically, it cites studies finding that properties in historic districts appreciate faster than elsewhere, experience lower vacancy and foreclosure rates, and that heritage tourism generates billions annually for local economies through visitor spending. The document advocates identifying, protecting and promoting heritage assets to realize these economic gains.