2. IntroductionofUser
Personas
Walk in the shoes of someone else to understand
who they are, what they do, and why they do it.
Understanding Users is very important in
process of App and Website Development.
5. Motivations
Goals
Frustrations
Quotable Quote "Many things inspire me." "There are no silly questions."
To express his creativity
and vision to others
To share his knowledge and
experience with his students
Observing the world
around him
Getting to know what
motivates his students
"Let's do this!
We can do it."
To lead a motivated and
high-performing team
Working with hardworking
and talented colleagues
Tracking her team's
work progress
Following up with clients
Communicating with his
students outside the classroom
Alice Derek Cody
6. Name
Personality
Influences
Down-to-earth,
Easy-going, Dependent
Confident, Independent,
Risk-Taker
Helpful, Independent,
Resourceful
Sources
of Info
Interests
News and social media Opinions of others Facts only
News and the online space News and the online space News and the online space
Productivity brands
and tools
Reading tools Teaching apps
Recharging and taking
care of plants
Sports and recreational
activities
Indoor activities
and reading
Brands/Apps
Alice Derek Cody
7. Derek needs an easy way
to get in touch with his
many clients.
Cody wants to send class
announcements and
encourage his students
to connect.
Alice wants to motivate
her team through group
messaging.
SummaryandAnalysis
8. 01
Encourage teams to develop
more user personas.
ActionItems
Creating and building user
personas takes time.
02
Review the user personas through
focus group discussions.
03
Analyze app data to support
the user personas.
04
Update and refine the
user personas.
05
Present all our user personas
at our next town hall meeting.
