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Mentormatch

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A presentation for my final project at General Assembly. Mentor Match is a product for large and medium sized organizations who want to connects employees with mentors and mentees within their organization. View the site here: http://mentor-match-ga.herokuapp.com/

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Mentormatch

  1. 1. Mentor Match CASE STUDY • GENERAL ASSEMBLY’S HACKATHON PROJECT 2015 ISABELLE KRISTINE RINGNES • JEN NG • DAVID BERG • JAMES O’TOOLE • SOFIA PETSOULAKIS
  2. 2. Mentor Match connects you with mentors & mentees within your organization. WHAT
  3. 3. WHY
  4. 4. • Organizations lack the resources to build mentorship programs —> seek solution • Mentorships have proven benefits. • 25% of all large U.S. companies have mentorship programs; 4% in 2007. • 71% of all Fortune 500 companies have mentorship programs. • User research shows that 61% of survey respondents would use an online service to find mentors/mentees within their organization. WHY
  5. 5. • 18,500 firms with 500+ employees • 13,875 potential companies • > 6,937,500 users WHO
  6. 6. LOS ANGELES SAN FRANCISCO PHILADELPHIA BOSTON NYC WHERE
  7. 7. ASSUMPTIONS & RISKS
  8. 8. • Large companies lack structured mentorship programs. • Young, aspiring employees want mentors and will value the company more. • Senior employees want to help employees and their company grow. • Mentorships are appreciated, valued and sought after in large companies (500+ employees) ASSUMPTIONS
  9. 9. RISK RESPONSE Companies do not trust third-party services • Establish key-accounts / close relationships • Prove security measure • Enable software installment Mentors (senior employees) do not understand how to use or see a reason to use • On-site classes — teaching how to use it • Step-by-step teaching process online at log-in • Live help chat on website Mentees do not dare to reach out to unknown employees • Organize mentorship mixers • Community-building events to increase initial physical contacts before engaging online Requests for mentors exceed requests for mentees — resulting in drop-off rates and less engagement • Create rewards system to increase mentor sign-up • Mute certain mentor accounts when saturated People abandon the service once initial relationships are established • Develop additional services • Documents storage, event calendars, additional resources • Discussion forums • Enable function that “mutes” accounts when saturated RISKS
  10. 10. MARKET RESEARCH
  11. 11. • $164 billion is spent on corporate training programs annually. • 39% of firms plan to increase their new-hire training programs. • $14 billion annually on leadership development. • Mentorship program companies estimated to grow revenue from 50% to 75% in the next two years. MARKET
  12. 12. SWOT
  13. 13. WIREFRAMES AND USER FLOW
  14. 14. BASIC USER FLOW
  15. 15. WIREFRAMES
  16. 16. WEBSITE DEMO
  17. 17. SURVEY TAKEAWAYS
  18. 18. EXPERIENCE TEACHING SUPPORT HELP GUIDANCE ADVICE LEADING BY EXAMPLE ROLE MODEL LEARN THEMES
  19. 19. “Teaching, friendship, support & personal attention.” “Guiding & leading by example.” “Overseeing the spiritual & intellectual growth of another.” “Helping colleagues develop professional strengths.” “Guiding another towards a goal.” DEFINITION OF MENTORSHIP
  20. 20. STATS
  21. 21. STATS
  22. 22. STATS
  23. 23. “It could bring new ideas, techniques and energy into the practice.” “It helps younger faculty progress academically more efficiently than if they were to learn on their own.” “Mentorship increases job retention.” “The programs can be helpful — but only if they feel organic and unforced.” Q: “How do you think a mentorship program could benefit your company?” A: QUOTES
  24. 24. INTERVIEW TAKEAWAYS 7 INTERVIEWS
  25. 25. “The career coaches *(mentors) are now working in a capacity that we weren’t able to before. We didn’t always have a career coach, it was just me and that provided limited availability. They provide coaching, support, and career initiatives for graduates full-time now.” Eddie, 28-years-old, Business Dev. Producer, NYC *MENTOR at GENERAL ASSEMBLY “At this stage in my life, I find value from learning and doing and making mistakes. If someone has a lot of wisdom to impart to me — like a mentor figure — I would be up for having a mentor." Johanna, 41-years-old, Director of Tutoring Company, NYC *MENTOR at Tutoring Co. MENTOR QUOTES *Does not technically have the title of a mentor, but provides services aligned with definitions of a mentorship supervisor. *Does not technically have the title of a mentor, but provides services aligned with definitions of a mentor.
  26. 26. “I think mentors & mentees should be paired up by availability, and by what mentors have to offer and what mentees are looking to learn. The first time I was a mentor, it didn’t work out was because of schedule conflicts — my mentee could never meet up.” Courtney, 32-years-old, Freelance Writer, NYC MENTEE at Clover’s Project “I would want my mentor to be a person that I can relate to, have similar career goals and be easy to talk to. It would be good to know if they have had successful mentor/mentee experiences, too.” Susanne, 26-years-old, Marketing Trainee, Norway MENTEE at Coca-Cola “I think mentors are important. I attend conferences at Google that are geared towards women, and they talk about the importance of having a mentor for their career. I see a mentor as someone who knows you as a person rather than just good for professional wisdom — one that has experience and is someone to lean on for your career path.” Sabrina, 25-years-old, Univ. Program Coordinator, NYC MENTEE at Google MENTEE QUOTES
  27. 27. INTERVIEW RESULTS • Interviewees wanted to be paired with people sharing similar professional & personal interests. • All interviewees are currently on LinkedIn. • There is a desire to make the mentorship process more formalized to increase the level of commitment, engagement and accountability. • Everyone is interested in seeing listings for industry events. DESIGN SOLUTIONS • Include information about professional experience & personal interests in profiles. • Allow ability to log in via LinkedIn. • Include availability in profiles to manage expectations of time commitment. • Include feature showing Meet-Ups and industry-related events the mentors & mentees have attended (to give insight on their professional & personal interests, and to offer talking points); and will be attending (so that mentors & mentees can meet in person to see if they are a good match). DESIGN IDEAS
  28. 28. ELIZA JACOBS LOCATION: Boston, MA HOMETOWN: Santa Barbara, CA AGE: 23-years-old TITLE: Program Coordinator EXPERIENCE: 6 months PAIN POINTS • Conflicting schedules with mentor. • Being paired with someone she can’t relate w/personally and professionally. NEEDS • To be paired with someone who identifies w/her academic past, where she’s from and can identify w/her strengths and weaknesses. • To work with someone who can give career advice, but is relatable on a personality level who shares similar interests. KEY FEATURES • Hometown • Bio • Email address • Interests • Fun Fact • Availability • Filters on skills to learn • Years of mentoring experience listed • Testimonials “I want to know how to get from good to great.” PERSONA 1
  29. 29. BRANDY JONES LOCATION: Boston, MA HOMETOWN: Santa Barbara, CA AGE: 32-years-old TITLE: Program Director EXPERIENCE: 5 years PAIN POINTS • Conflicting schedules with mentee. • Lack of filters and disorganization of information. • Lack of dedicated availability to mentees. NEEDS • Staying in touch online. • Knowing what mentees are looking for. KEY FEATURES • Availability • Bio • Email address • Interests • Fun Fact • Filters on availability, location, desired skills and industry • Testimonials “I want to share my knowledge with motivated and dedicated people.” PERSONA 2
  30. 30. BUSINESS MODEL CANVAS
  31. 31. FINANCIALS
  32. 32. ACCOUNT STANDARD PLUS GOLD C O S T $6/ PER USER ANNUALLY $7,5/ PER USER MONTHLY $20/ PER USER ANNUALLY F E AT U R E S • Mentor/mentee discovery • Connections • Filters • Messaging • Same features as Standard plan • Pay by monthly basis • Option to cancel at any time • Personalised matching (algorithm) • Customization of site • On-site training BUSINESS MODEL
  33. 33. GOAL Companies that sign up 20 15 5 SUBSCRIPTION STANDARD PLUS GOLD USERS Employees who participate 40% 40% 30% AVG COMPANY SIZE 500 300 1000 PROFIT GOAL 24 000  13 500  30 000  KPI
  34. 34. USER TEST PHOTOS
  35. 35. NEXT STEPS ANNOTATIONS INCORPORATING FEATURE IDEAS & NOTES FROM USER RESEARCH & TEST RESULTS
  36. 36. mentor match SIGN UP LOG IN sign up | log in | log in with “ Ment or Match connects you with mentors & mentees within your organization.” LOG IN WITH LINKED IN about testimonials contact 1 2 1 Adding LinkedIn log-in as an option would increase sign-up efficiency and show users additional professional backgrounds through the LinkedIn profiles. Currently, about half of the users surveyed use LinkedIn. [USER RESEARCH] 2 Reduce the size of the stick figures and black boxes. The scale is imposing. [USER TESTS]
  37. 37. mentor match about testimonials contact SIGN UP INDUSTRY: NAME: Jane Smith EMAIL: hi@hello.com CONFIRM PASSWORD: PASSWORD: 6 - 10 characters ROLE: SUBMIT 1 Users liked the suggested text displayed in the form fields to help them know what the constraints are. [USER TESTS] 1
  38. 38. mentor match BIO: Where did you grow up? What is your educational and professional background? Are you working on any side projects? Feel free to share anything about yourself! INTERESTS: FUN FACT: about testimonials contact mentors profilementees 5 SKILLS: C h e ck all th at ap p ly. Career Communication Creativity Tools Decision-Making Leadership Learning Problem-Solving Project Management Strategy Tools Stress Management Team Management Time Management EDIT PROFILE Monthly Quarterly Bi-Annually AVAILABILITY: NAME: Brandy Jones TITLE: HOMETOWN: EMAIL: brandy@good-funds.org LINKEDIN URL: LOCATION: ROLE: INDUSTRY: SUBMIT CANCEL DELETE ACCOUNT upload photo upload video 1 Consider sticking to flat design or skeuomorphism — not both if the flat asset is going to transcend the image of the notebook, then it contradicts the skeuomorphism effect. [USER TESTS] 1
  39. 39. mentor match BIO: Ip su m d o lo r s it am e t co n se c te tur alp ac a e lit n am m attis, r is us sit am e t te llus p o su e re ve l p ro n k in g d iam ad ip isc in g n u llam , se m p e r b ib e n d u m n isi in h um m in g llam b ad a vivam us ve l. Pu ru s e u ip s um k u sh p lace r at c ur ab itu r ullam co r p e r m e tu s ve l ip s um , te m p o r fe u g iat e g e t q uis m i vivam us at tu r p is lam a g lam a, a lo b o r tis n un c n un c s o d ale s acc um san o rc i a. Tr istiq ue ut e u in te rd u m o d io in h ac , h ab itass e p late a d ic tu m st n am . SKILLS: Ip sum d o lo r s it am e t co n se c te tur alp ac a e lit n am m attis , r is us sit am e t te llus p o su e re ve l p ro n k in g d iam ad ip isc in g n ullam , se m p e r b ib e n d um n isi in h u m m in g llam b ad a vivam us . INTERESTS: Ip sum d o lo r s it am e t co n se c te tur alp ac a e lit n am m attis , r is us s it am e t te llus p o su e re ve l p ro n k in g d iam ad ip isc in g n ullam , se m p e r b ib e n d u m n isi in h um m in g llam b ad a. mentors profilementees sign out about testimonials contact Brandy Jones ROLE: Mentor INDUSTRY: Tech TITLE: Program Director YEARS OF EXPERIENCE: 5 LOCATION: Boston, MA HOMETOWN: Santa Barbara, CA EMAIL: brandy@good-funds.org LINKEDIN: https://www.linkedin.com/in/brandyjonesgf EDIT FUN FACT: r is us s it am e t te llus p o s ue re ve l p ro n k in g d iam ad ip isc in g n u llam , AVAILABILITY: Bi-Annually SAVE 1 Change availability copy for clarification. Users were confused about the availability status. Does it mean that it’s how often they are able to speak to you? They would want to have more frequent correspondence with their mentor/mentees — like daily or weekly and not bi-annually as the copy suggests. [USER TESTS] 1
  40. 40. mentor match BIO: Ip su m d o lo r s it am e t co n se c te tur alp ac a e lit n am m attis, r is us sit am e t te llus p o su e re ve l p ro n k in g d iam ad ip isc in g n u llam , se m p e r b ib e n d u m n isi in h um m in g llam b ad a vivam us ve l. Pu ru s e u ip s um k u sh p lace r at c ur ab itu r ullam co r p e r m e tu s ve l ip s um , te m p o r fe u g iat e g e t q uis m i vivam us at tu r p is lam a g lam a, a lo b o r tis n un c n un c s o d ale s acc um san o rc i a. Tr istiq ue ut e u in te rd u m o d io in h ac , h ab itass e p late a d ic tu m st n am . SKILLS: Ip sum d o lo r s it am e t co n se c te tur alp ac a e lit n am m attis , r is us sit am e t te llus p o su e re ve l p ro n k in g d iam ad ip isc in g n ullam , se m p e r b ib e n d um n isi in h u m m in g llam b ad a vivam us . INTERESTS: Ip sum d o lo r s it am e t co n se c te tur alp ac a e lit n am m attis , r is us s it am e t te llus p o su e re ve l p ro n k in g d iam ad ip isc in g n ullam , se m p e r b ib e n d u m n isi in h um m in g llam b ad a. mentors profilementees sign out about testimonials contact Brandy Jones ROLE: Mentor INDUSTRY: Tech TITLE: Program Director YEARS OF EXPERIENCE: 5 LOCATION: Boston, MA HOMETOWN: Santa Barbara, CA EMAIL: brandy@good-funds.org LINKEDIN: https://www.linkedin.com/in/brandyjonesgf FUN FACT: r is us s it am e t te llus p o s ue re ve l p ro n k in g d iam ad ip isc in g n u llam , AVAILABILITY: Bi-Annually 1 Potentially integrate the Ziggeo API for video function. [FEATURE IDEA YET- TO-BE TESTED] Users liked the suggested text displayed here specifically for the bio because bios are always too vague. They need the guidance and suggestions for what to write. [USER TESTS] 2 2 1
  41. 41. mentor match sign out about testimonials contact mentors profilementees filter 1 1 Second navigation could be bigger to help it stand out more. [USER TESTS]
  42. 42. mentor match sign out about testimonials contact mentors profilementees E LI Z A JAC O BS Boston, MA PROGRAM COORDINATOR 6 months experience filter 1 1 Users liked the hit of color upon image hover. It was a nice surprise and let them know where they were on the page. [USER TESTS]
  43. 43. mentor match Eliza Jacobs ROLE: Mentor INDUSTRY: Tech TITLE: Chief Technology Officer YEARS OF EXPERIENCE: 11 LOCATION: San Francisco, CA HOMETOWN: Mexico City, Mexico EMAIL: carlos@good-funds.org LINKEDIN: https://www.linkedin.com/in/carlosortizgf sign out about testimonials contact mentors mentees BIO: Ip su m d o lo r s it am e t co n se c te tur alp ac a e lit n am m attis, r is us sit am e t te llus p o su e re ve l p ro n k in g d iam ad ip isc in g n u llam , se m p e r b ib e n d u m n isi in h um m in g llam b ad a vivam us ve l. Pu ru s e u ip s um k u sh p lace r at c ur ab itu r ullam co r p e r m e tu s ve l ip s um , te m p o r fe u g iat e g e t q uis m i vivam us at tu r p is lam a g lam a, a lo b o r tis n un c n un c s o d ale s acc um san o rc i a. Tr istiq ue ut e u in te rd u m o d io in h ac , h ab itass e p late a d ic tu m st n am . SKILLS: Ip sum d o lo r s it am e t co n se c te tur alp ac a e lit n am m attis , r is us sit am e t te llus p o su e re ve l p ro n k in g d iam ad ip isc in g n ullam , se m p e r b ib e n d um n isi in h u m m in g llam b ad a vivam us . INTERESTS: Ip sum d o lo r s it am e t co n se c te tur alp ac a e lit n am m attis , r is us s it am e t te llus p o su e re ve l p ro n k in g d iam ad ip isc in g n ullam , se m p e r b ib e n d u m n isi in h um m in g llam b ad a. AVAILABILITY: p ro n k in g d iam ad ip isc in g SEND MESSAGE FUN FACT: r is us s it am e t te llus p o s ue re ve l p ro n k in g d iam ad ip isc in g n u llam , ELIZA’S PROFILE profile SEE TESTIMONIALS 1 Users preferred to access testimonials directly through the profile page vs. the main navigation. The main navigation suggests that the testimonials are for the overall company, Mentor Match. They would rather read testimonials about individual mentors/mentees as that would be more helpful in deciding who to be paired with. [USER TESTS] 1 1
  44. 44. mentor match s ign out E LI Z A JAC O BS Boston, MA PROGRAM COORDINATOR 6 months experience Alpaca elit nam mattis, risus sit amet tellus posuere vel pronking diam adipiscing nullam, semper bibendum nisi in humming llambada vivamus vel. Purus eu ipsum kush placerat curabitur ullamcorper metus vel ipsum, tempor feugiat eget quis mi vivamus at turpis lama glama, a lobortis nunc nunc sodales accumsan orci a. Tristique ut Ipsum. — Baako Me n s ah , 45, Jo u rn alism Pro fe s so r Amet consectetur alpaca elit nam mattis, risus sit amet tellus posuere vel pronking diam adipiscing nullam, semper bibendum nisi in humming llambada vivamus vel. Purus eu ipsum kush placerat curabitur ullamcorper metus vel ipsum, tempor feugiat eget quis mi vivamus at turpis lama glama, a lobortis nunc nunc sodales accumsan orci a. Tristique ut Ipsum. — Ellie Jo h an se n , 32, Pro g r am Man ag e r about testimonials contact mentors profilementees ELIZA’S PROFILE > ELIZA’S TESTIMONIALS SEND MESSAGE BACK TO ELIZA’S PROFILE 1 Switch the placement of “profile” and “testimonials.” Since testimonials are specific to the individual members, it should be in the secondary navigation. “Profile,” since it is the administrator’s account information, should be in the main navigation. [USER TESTS] 1 1
  45. 45. mentor match sign out about contact mentors profile mentees filter | clear filter forum testimonials events reminders inbox 2 Interviewees expressed interest in a messaging functionality & storage for docs relating to their mentors/mentees in the Mentor Match account, as well as to receive reminders about upcoming meetings and check-ins. [USER RESEARCH] The majority of interviewees said they would be interested in seeing industry events on the site, along with who within the company is attending. [USER RESEARCH] Some expressed interest in a discussion forum for real- time resources and community discussions. [USER RESEARCH] 3 1 1 2 3
  46. 46. mentor match about testimonials contact mentors mentees 5 REFINE SEARCH filter | clear filterprofile INDUSTRY: Accounting Advertising Business Finance Human Resources Information Tech Marketing Media Public Relations Tech AVAILABILITY: Monthly Quarterly Bi-Annually Annually Unavailable LOCATION: Boston Los Angeles New York Philadelphia San Francisco SKILLS: Career Communication Creativity Tools Decision-Making Leadership Learning Problem-Solving Project Management Strategy Tools Stress Management Team Management Time Management CANCEL 2 1 2 Change multiple-selection boxes to checkboxes due to technological convention. Save radio buttons for single-selection choices. [USER TESTS] Revisit the skills offered. “Career” and “Learning” skills caused confusion — it’s too vague. Users suggested replacing them with “sales” or “coding” skills. [USER TESTS] Add copy that reads “check all that apply for clarity.” [USER TESTS} 3 1 3
  47. 47. mentor match about testimonials contact mentors mentees 5 REFINE SEARCH filter | clear filterprofile INDUSTRY: Accounting Advertising Business Finance Human Resources Information Tech Marketing Media Public Relations Tech AVAILABILITY: Monthly Quarterly Bi-Annually Annually Unavailable LOCATION: Boston Los Angeles New York Philadelphia San Francisco SKILLS: Career Communication Creativity Tools Decision-Making Leadership Learning Problem-Solving Project Management Strategy Tools Stress Management Team Management Time Management CANCEL 22 Remove “unavailable” as an option. Users wouldn’t actively select someone who is “unavailable” to be a mentor/mentee. It would be fine to have it appear as a status when perusing profiles and adding a waitlist option if the user really wanted to work with someone in particular, but don’t need it here. [USER TESTS] Users want to see a filter that includes # of years of experience. [USER TESTS} 1 1
  48. 48. mentor match inbox profile sign outmenteesmentors isabelle@mentor-match.org toby.smith@gmail.com Hi Isabelle, Ipsum dolor sit amet consectetur alpaca elit nam mattis, risus sit amet tellus posuere vel pronking diam adipiscing nullam, semper bibendum nisi in humming llambada vivamus vel. Purus eu ipsum kush placerat curabitur ullamcorper metus vel ipsum, tempor feugiat eget quis mi vivamus at turpis lama glama, a lobortis nunc nunc sodales accumsan orci a. Tristique ut Ipsum dolor sit amet consectetur alpaca elit nam mattis,pronking diam adipiscing nullam, semper bibendum nisi in humming llambada vivamus vel. Purus eu ipsum kush placerat curabitur ullamcorper metus vel ipsum, tempor feugiat eget quis mi vivamus at turpis lama glama, a lobortis nunc nunc sodales accumsan orci a. Tristiqueeu interdum odio in hac, habitasse platea. All best, Toby s ign out about testimonials contact 1 1 Users expected to either see an email pop-up screen when “contact” was clicked, or social media buttons and a phone #. Consider adding in social media and phone # if more users expect this. [USER TESTS]
  49. 49. THANK YOU

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