The document discusses the internet and interactive media. It defines the internet as a worldwide means of exchanging information through interconnected computers, which originated as a US defense project but is now publicly accessible. Interactive media refers to how people share information and ideas through creative technology uses that accept user input. The document also outlines how websites are developed and maintained, including design, scripting, hosting, and updating content. It discusses communications objectives like creating awareness, interest, and branding. Finally, it defines e-commerce as direct selling of goods and services online.

1. Dr. D Veerendra Heggade Institute of
Management Studies and Research Business
school in Dharwad, Karnataka.
THE INTERNET AND INTERACTIVE MEDIA
Presented by:- Muskan.G.Morab
MBA 1st year

2. Defining the Internet
 The Internet is a worldwide means of exchanging information
and communicating through a series of interconnected
computers.
 It was started as a U.S. Defense Department project, but it is
now accessible to anyone with a computer and a modem.
While the most popular component of the Internet is the
World Wide Web (WWW), there are other features as well,as.

3. Interactive Media
 Interactive media refers to the transformative ways that people share
information and ideas through creative uses of technology.
 Interactive media refers to any kind of media that accepts the user input and
responds accordingly.
 It can be print, digital, or a combination of both. To put it simply, it is a
method of communication through which people process and share various
information.

4. The Growth of the Internet

6. Developing and Maintaining a Website
 Developing a Web page involves designing and implementing the part that
your readers see and interact with, known as the front end, as well as the
programming and database elements of the page, known as the back end.
Maintenance includes hosting your Web page and updating it so that the
content remains current.
 The Developing and Maintaining a website is through
1. Web Design
2. Server-Side Scripting
3. Client-Side Scripting
4. Web Hosting

7. Communications Objectives
 Create Awareness
 Generate Interest
 Disseminate Information
 Create an Image
 Create a Strong Brand
 Stimulate Trial
 Create Buzz
 Gain Consideration

8. E-Commerce
 The Internet also offers the opportunity to sell directly to customers in both
the consumer market and the business-to-business market. This direct selling
of goods and services has been labeled e-commerce.
 The items carry the same prices as they do in the stores and can be picked Up
at and returned to the stores as well.11 Circuit City has a similar program.
 Others like Amazon.com, eBay.com, and E-toys.com maintain Internet sites .