Gone are the days where lotteries need to invest a few million dollars to license a technology backbone system. Once, a lottery venture considered being a capital-intensive project is today a more lucrative proposition with moderate investment and comparatively low risk. The credit goes to the latest mobile technology innovations and players’ willingness to adapt quickly to mobile lotteries. It is true that lotteries no longer need those bulky terminals and loads of backend infrastructure like server farms, satellite network, tons of playslips etc., costing it 5-10 million dollars. But it is also true that a lottery, planning to start with a handful of money and not investing adequately in the right technology; is digging its own grave. I have personally come across many lotteries that believe technology is nothing but few computers, a hundred odd handheld terminals, an Internet connection and some kind of “software”. Some lotteries even believe that all you need to run a lottery are few handheld terminals, you buy them and you are up and running the very next day. Such a setup should cost around $25,000 and that’s what you need to start a lottery and turn it into an ATM machine overnight. Unfortunately, lotteries do end up finding people/companies who can offer them everything at this cost. However, we all know the end result……..quite often, the lottery has a premature death even before it starts selling the tickets. Technology plays a vital role in the success of a lottery. Lotteries must give a lot of emphasis in selecting a technology partner that lays a strong foundation for the lottery to be successful. Let’s get some insights into this.

1. Do
you
have
a
right
technology
partner
for
your
lottery?

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Lottery Experience
Successful lotteries rides on multi-jurisdiction
experience of technology partner
Lotteries must be aware of the level of experience
technology team possesses
Lottery technology is not “one-size-fits-all”
approach. A newbie technology partner would
hardly be able to study this important aspect.
Technology - Backbone of a
lottery
Lotteries must give a lot of emphasis
in selecting a right technology partner
that lays a strong foundation
1

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Cost of Lottery Technology
Cost is one of the most decisive factors and often
leads to wrong selection
Once a wrong technology partner is selected, it is an
extremely costly affair to replace that with the right
partner
Successful lotteries run on a simple principle - “Do it
right for the first time”
It is vital to keep the cost of
technology within a limit but it should
not be compromised beyond a point
to lay a weak foundation
Moderate investment
2

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Users are not tech savvy, the
technology should be designed
considering the local environment
Inherit the local culture
Ease-­‐of-­‐Use Technology
The technology should be user-friendly and adapt to
the geographic factors
The technology must understand the intellectual
level of its users e.g. agents, players etc.
A technology that thoroughly understands these
phenomena is bound to have high portability of
acceptance.
3

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Majority of the technologies are designed for the
perfect environment e.g. round-the-clock power,
consistent Internet etc.
It is a challenge to make such technology work in
the emerging markets
The technology that depends least on consistent
infrastructure is bound to succeed in the emerging
markets
Success of a lottery depends on the
technology partner’s understanding of
local lottery culture and player
psychology
Right technology for the right
market
4Infrastructure Limitations

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Procrastination
Often key decisions are delayed beyond a point
because of the limitations with technology
Impending tasks precipitate a situation leading to
chaos
This puts an adverse effect on the relationship
between the lottery and technology partner
The situation gets worse over a period and
eventually out-of-control
Go for prompt technology
Tech provider should guide you with
proper planning and pre-­‐
implementation strategies to get to
the state-­‐of-­‐readiness
5

7. About LocusPlay
LocusPlay helps transform lotteries globally. Our back office system provides you
access to detailed reports and analytics for quick decision making. LocusPlay Mobile
Lottery solution assists lottery to operate effectively and efficiently.
Lotteries across 3 continents are already using LocusPlay platform. Some of our
customers from emerging market have experienced 4X growth in sales. 50% of our
customers have switched from their existing technology providers to LocusPlay. With
over 100 million tickets sold using LocusPlay and we helped save up to 80% in capital
investment.

8. www.LocusPlay.com
info@locusplay.com
|
+1-­‐401-­‐400-­‐1183