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Do We Have To Provide Educational Services When We Teach?

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Dominik Lukes
Dominik Lukes

The document discusses the use of marketplace metaphors in discussions about education policy and discourse. It provides several examples where education is discussed using metaphors of businesses, customers, competition, etc. It then analyzes how conceptual metaphors from the domain of marketplace are projected onto and can influence perspectives on education. Alternative metaphors for education are also proposed.

BusinessEducation
1 of 36
The marketplace in education: The multiplicity of metaphor in discourse Dominik Luke š University of East Anglia, School of Education and Lifelong Learning http://www.dominiklukes.net
Overview ,[object Object],[object Object],[object Object],[object Object]
Consider this… ,[object Object],[object Object]
… and this … ,[object Object],[object Object]
… and this … ,[object Object],[object Object],[object Object]
… and also this! ,[object Object],[object Object]
EDUCATION IS BUSINESS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metaphorical reasoning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metaphorical inheritance ,[object Object]
More about domains: Frames ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More about mapping: Integration ,[object Object],[object Object],[object Object],Principles of blending ,[object Object],[object Object],[object Object],[object Object],[object Object]
Short history of metaphor studies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metaphor controversy ,[object Object],[object Object],[object Object]
Multiple realities of metaphor ,[object Object],[object Object],[object Object],[object Object]
Cognitive nature of metaphor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social nature of metaphor ,[object Object],[object Object],[object Object],[object Object]
Textual nature of metaphors ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metaphors in educational policy 1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metaphors in educational policy 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market metaphor: Google fight
Market place and moral values ,[object Object],[object Object]
Marketplace domain I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Marketplace and effectiveness ,[object Object]
Marketplace domain II ,[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Marketplace and choice ,[object Object]
Marketplace domain III ,[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Marketplace and values ,[object Object],Feb 3, 2005
Marketplace domain IV ,[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Possible models and mappings I ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Possible models and mappings II ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Possible models and mappings III ,[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Possible models and mappings IV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Generic frame elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Areas of policy influenced ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Debating the market metaphor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005
Alternatives to Market Metaphor ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Feb 3, 2005

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Do We Have To Provide Educational Services When We Teach?

  • 1. The marketplace in education: The multiplicity of metaphor in discourse Dominik Luke š University of East Anglia, School of Education and Lifelong Learning http://www.dominiklukes.net
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