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Lead nurturing is the defining act that turns a lead into a prospect, and a prospect into a sale. Yet it is often the part of the process which is most neglected. Perhaps this is why an estimated 79% of leads never convert into a sale, according to MarketingSherpa.
Stickyeyes webinar, on Thursday 8th November 12.30-1.30 (BST), presented by Stickyeyes Demand Generation Director, Phil McGuin discussed the four key stages of lead nurturing that:
- raise awareness and perception of your brand;
- convince your prospects of your credentials; and
- convert those leads into a positive commercial action.
You can listen to the webinar on-demand at https://www.brighttalk.com/webcast/16065/337312
Or view more of Stickyeyes free whitepapers, webinars and blog posts at https://www.stickyeyes.com/