Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

One Search – combining your organic and paid strategies for greater effect | Search Leeds 2019 | Sarah Barker, Stickyeyes

218 views

Published on

Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return? Sarah will look at how you can break out of the single-channel vacuum and build strategies that not only adapt to customer intent but also competitor movements and messaging to make sure you never spend a £1 more than you need to.

Speaker: Sarah Barker, Head of Biddable Media, Stickyeyes

Published in: Marketing
  • Be the first to comment

One Search – combining your organic and paid strategies for greater effect | Search Leeds 2019 | Sarah Barker, Stickyeyes

  1. 1. @stickyeyes
  2. 2. CONVERSION
  3. 3. 3. UNDERSTAND THE RELATIONSHIP PAID ORGANIC ORGANIC ORGANIC ORGANIC PAID PAID PAID
  4. 4. 4. COMBINED REPORTING
  5. 5. WE BEGAN TO QUESTION SERPS LIKE THESE... SearchLeeds – Digital Conference | Returning 2019 https://edit.co.uk/searchleeds/ The largest search marketing event in the north of England. No sales pitches – just actionable advice.
  6. 6. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 1-Dec-18 2-Dec-18 3-Dec-18 4-Dec-18 5-Dec-18 6-Dec-18 7-Dec-18 8-Dec-18 9-Dec-18 10-Dec-18 11-Dec-18 12-Dec-18 13-Dec-18 14-Dec-18 15-Dec-18 16-Dec-18 17-Dec-18 18-Dec-18 19-Dec-18 20-Dec-18 21-Dec-18 22-Dec-18 23-Dec-18 24-Dec-18 25-Dec-18 26-Dec-18 27-Dec-18 28-Dec-18 29-Dec-18 30-Dec-18 31-Dec-18 1-Jan-19 2-Jan-19 3-Jan-19 4-Jan-19 5-Jan-19 6-Jan-19 7-Jan-19 8-Jan-19 9-Jan-19 10-Jan-19 11-Jan-19 12-Jan-19 13-Jan-19 14-Jan-19 15-Jan-19 16-Jan-19 17-Jan-19 18-Jan-19 19-Jan-19 20-Jan-19 21-Jan-19 22-Jan-19 23-Jan-19 24-Jan-19 25-Jan-19 26-Jan-19 27-Jan-19 28-Jan-19 29-Jan-19 30-Jan-19 31-Jan-19 SEO CTR PPC CTR
  7. 7. Paid Investment Organic Investment Overall Performance
  8. 8. SearchLeeds – North’s Digital Conference | Returning 2019 SearchLeeds is the largest digital conference in the north of England and will be returning to the first direct arena. Speakers Event Photos 2019 Age
  9. 9. ORGANIC RANKINGS PPC KEYWORDS PRIORITY CONTENT
  10. 10. My model for business is The Beatles…
  11. 11. @stickyeyes

×