SlideShare a Scribd company logo
1 of 24
@stickyeyes
Becky Baines,
Senior Content Executive, Jet2 and Jet2holidays
Next:
“PEOPLE DON’T ALWAYS
REMEMBER WHAT WE SAY,
BUT THEY NEVER FORGET
HOW WE MAKE THEM
FEEL”
Neil Kelley,
Course Director, Leeds Beckett University
Next:
“CONTENT
STRATEGY: WHY
WHAT AND
WHO?
Fatima Banglawala,
Senior PR and Social Executive, Stickyeyes
Next:
“BUILD INDUSTRY
RELATIONSHIPS
BEFORE
BUILDING LINKS”
Ian Briggs,
Director, Aberfield Communications
Next:
“TRUST IN A
PANDEMIC: A
LOCAL SUCCESS
STORY”
Claire Cooke,
Associate Content Director, Stickyeyes
Next:
“CONTROL.
LISTEN.
BELIEVE.”
Russell Miles,
Senior Writer, Schroders Personal Wealth
Next:
“WHY TONE OF VOICE
IS MORE THAN JUST
GOOD GRAMMAR
AND VOCABULARY”
Next:Richard Michie,
CEO, The Marketing Optimist
“PLANNING
IS FUN!”
Sarah Howells,
Head of PR, CWA
Next:
“FAILSAFE TIPS
FOR KEEPING
COOL IN A
CRISIS”
Stephanie Mantle,
Senior Writer, Stickyeyes
Next:
“ACTIVE V
PASSIVE
VOICE”
Next:Nina Green,
Director, Content Soup
“THE
POWER
OF NO”
for a few mins…
but with a small challenge!
A short break
Part 2 coming up…
Take your seat
Jess Maccio,
Digital PR and Social Media Consultant
Next:
“YOUR EXPERIENCE
IS YOUR
GREATEST ASSET”
Vincent Krasauskas,
Senior Writer, Stickyeyes
Next:
“OVERFAMILIARITY
BREEDS
CONTEMPT”
Steph Cadman,
Head of PR, Social and Content
Next:
“PR FOR
UNPOPULAR
BRANDS”
Next:Andrew Emery,
Content editor, lead copywriter and creative
“YOU CAN’T BE A
WRITER IF YOU
DON’T READ”
Next:Meg Askam,
PR and Social Campaign Manager, Stickyeyes
“GETTING RESULTS
FOR CLIENTS
DURING A GLOBAL
PANDEMIC”
Penny Brazier,
Director, The Mighty Pen
Next:
“NOBODY GIVES
A S**T ABOUT
YOUR ‘WHY’”
Sophie Grace,
Senior Content Executive, Stickyeyes
“DIGITAL CONTENT:
HOW TO CUT
THROUGH THE
NOISE”
Next:
Andrew Brookes,
Content Manager, Zazzle Media
Next:
“THE POWER OF
THE HUMAN
INTEREST STORY”
Jonathan Brown,
Senior Content Editor, Stickyeyes
“UNDERSTANDING
USER INTENT”
Next:
Pete Adams,
Senior Content Editor, Stickyeyes
“DANCE
WITH THE
DEVIL”
Thank you
@stickyeyes

More Related Content

More from Stickyeyes

How to nurture good sales leads - Lead Generation
How to nurture good sales leads - Lead GenerationHow to nurture good sales leads - Lead Generation
How to nurture good sales leads - Lead GenerationStickyeyes
 
The "Complete Content" Approach to Content Marketing
The "Complete Content" Approach to Content MarketingThe "Complete Content" Approach to Content Marketing
The "Complete Content" Approach to Content MarketingStickyeyes
 
How to develop a customer-centric SEO strategy in 2018 | Stickyeyes
How to develop a customer-centric SEO strategy in 2018 | StickyeyesHow to develop a customer-centric SEO strategy in 2018 | Stickyeyes
How to develop a customer-centric SEO strategy in 2018 | StickyeyesStickyeyes
 
5 key findings from the Stickyeyes Sports Betting Visibility Report
5 key findings from the Stickyeyes Sports Betting Visibility Report5 key findings from the Stickyeyes Sports Betting Visibility Report
5 key findings from the Stickyeyes Sports Betting Visibility ReportStickyeyes
 
100 Day Plan to Transform your Digital Marketing Strategy
100 Day Plan to Transform your Digital Marketing Strategy100 Day Plan to Transform your Digital Marketing Strategy
100 Day Plan to Transform your Digital Marketing StrategyStickyeyes
 
The 5 C’s that your content marketing strategy cannot afford to lack
The 5 C’s that your content marketing strategy cannot afford to lackThe 5 C’s that your content marketing strategy cannot afford to lack
The 5 C’s that your content marketing strategy cannot afford to lackStickyeyes
 
How to create content that fuels your sales funnel (pdf)
How to create content that fuels your sales funnel (pdf)How to create content that fuels your sales funnel (pdf)
How to create content that fuels your sales funnel (pdf)Stickyeyes
 
How to develop an awesome content distribution strategy
How to develop an awesome content distribution strategyHow to develop an awesome content distribution strategy
How to develop an awesome content distribution strategyStickyeyes
 
Building a business culture for digital success. A Stickyeyes Webinar, 9 Marc...
Building a business culture for digital success. A Stickyeyes Webinar, 9 Marc...Building a business culture for digital success. A Stickyeyes Webinar, 9 Marc...
Building a business culture for digital success. A Stickyeyes Webinar, 9 Marc...Stickyeyes
 
World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...Stickyeyes
 
How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media CrisisStickyeyes
 
How engaging content can drive revenue
How engaging content can drive revenueHow engaging content can drive revenue
How engaging content can drive revenueStickyeyes
 
Why you should be putting visual content at the heart of your search strategy
Why you should be putting visual content at the heart of your search strategyWhy you should be putting visual content at the heart of your search strategy
Why you should be putting visual content at the heart of your search strategyStickyeyes
 
Visual Content Marketing: How it works, why it works and how to make it work ...
Visual Content Marketing: How it works, why it works and how to make it work ...Visual Content Marketing: How it works, why it works and how to make it work ...
Visual Content Marketing: How it works, why it works and how to make it work ...Stickyeyes
 
How to develop, create and distribute killer content that engages and converts
How to develop, create and distribute killer content that engages and convertsHow to develop, create and distribute killer content that engages and converts
How to develop, create and distribute killer content that engages and convertsStickyeyes
 
How Google is forcing brands to reassess their entire business model
How Google is forcing brands to reassess their entire business modelHow Google is forcing brands to reassess their entire business model
How Google is forcing brands to reassess their entire business modelStickyeyes
 
5 steps to developing a B2B content marketing strategy for SME's
5 steps to developing a B2B content marketing strategy for SME's5 steps to developing a B2B content marketing strategy for SME's
5 steps to developing a B2B content marketing strategy for SME'sStickyeyes
 
Financial services social media presentation (final view)
Financial services social media presentation (final view)Financial services social media presentation (final view)
Financial services social media presentation (final view)Stickyeyes
 
Colour Cosmetics Social Engagment Report
Colour Cosmetics Social Engagment ReportColour Cosmetics Social Engagment Report
Colour Cosmetics Social Engagment ReportStickyeyes
 
Stickyeyes Premiering 3rd Annual iGaming Report at ICE
Stickyeyes Premiering 3rd Annual iGaming Report at ICEStickyeyes Premiering 3rd Annual iGaming Report at ICE
Stickyeyes Premiering 3rd Annual iGaming Report at ICEStickyeyes
 

More from Stickyeyes (20)

How to nurture good sales leads - Lead Generation
How to nurture good sales leads - Lead GenerationHow to nurture good sales leads - Lead Generation
How to nurture good sales leads - Lead Generation
 
The "Complete Content" Approach to Content Marketing
The "Complete Content" Approach to Content MarketingThe "Complete Content" Approach to Content Marketing
The "Complete Content" Approach to Content Marketing
 
How to develop a customer-centric SEO strategy in 2018 | Stickyeyes
How to develop a customer-centric SEO strategy in 2018 | StickyeyesHow to develop a customer-centric SEO strategy in 2018 | Stickyeyes
How to develop a customer-centric SEO strategy in 2018 | Stickyeyes
 
5 key findings from the Stickyeyes Sports Betting Visibility Report
5 key findings from the Stickyeyes Sports Betting Visibility Report5 key findings from the Stickyeyes Sports Betting Visibility Report
5 key findings from the Stickyeyes Sports Betting Visibility Report
 
100 Day Plan to Transform your Digital Marketing Strategy
100 Day Plan to Transform your Digital Marketing Strategy100 Day Plan to Transform your Digital Marketing Strategy
100 Day Plan to Transform your Digital Marketing Strategy
 
The 5 C’s that your content marketing strategy cannot afford to lack
The 5 C’s that your content marketing strategy cannot afford to lackThe 5 C’s that your content marketing strategy cannot afford to lack
The 5 C’s that your content marketing strategy cannot afford to lack
 
How to create content that fuels your sales funnel (pdf)
How to create content that fuels your sales funnel (pdf)How to create content that fuels your sales funnel (pdf)
How to create content that fuels your sales funnel (pdf)
 
How to develop an awesome content distribution strategy
How to develop an awesome content distribution strategyHow to develop an awesome content distribution strategy
How to develop an awesome content distribution strategy
 
Building a business culture for digital success. A Stickyeyes Webinar, 9 Marc...
Building a business culture for digital success. A Stickyeyes Webinar, 9 Marc...Building a business culture for digital success. A Stickyeyes Webinar, 9 Marc...
Building a business culture for digital success. A Stickyeyes Webinar, 9 Marc...
 
World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...World Travel Market 2015 - How can content strategy help you to tell credible...
World Travel Market 2015 - How can content strategy help you to tell credible...
 
How to Manage a Social Media Crisis
How to Manage a Social Media CrisisHow to Manage a Social Media Crisis
How to Manage a Social Media Crisis
 
How engaging content can drive revenue
How engaging content can drive revenueHow engaging content can drive revenue
How engaging content can drive revenue
 
Why you should be putting visual content at the heart of your search strategy
Why you should be putting visual content at the heart of your search strategyWhy you should be putting visual content at the heart of your search strategy
Why you should be putting visual content at the heart of your search strategy
 
Visual Content Marketing: How it works, why it works and how to make it work ...
Visual Content Marketing: How it works, why it works and how to make it work ...Visual Content Marketing: How it works, why it works and how to make it work ...
Visual Content Marketing: How it works, why it works and how to make it work ...
 
How to develop, create and distribute killer content that engages and converts
How to develop, create and distribute killer content that engages and convertsHow to develop, create and distribute killer content that engages and converts
How to develop, create and distribute killer content that engages and converts
 
How Google is forcing brands to reassess their entire business model
How Google is forcing brands to reassess their entire business modelHow Google is forcing brands to reassess their entire business model
How Google is forcing brands to reassess their entire business model
 
5 steps to developing a B2B content marketing strategy for SME's
5 steps to developing a B2B content marketing strategy for SME's5 steps to developing a B2B content marketing strategy for SME's
5 steps to developing a B2B content marketing strategy for SME's
 
Financial services social media presentation (final view)
Financial services social media presentation (final view)Financial services social media presentation (final view)
Financial services social media presentation (final view)
 
Colour Cosmetics Social Engagment Report
Colour Cosmetics Social Engagment ReportColour Cosmetics Social Engagment Report
Colour Cosmetics Social Engagment Report
 
Stickyeyes Premiering 3rd Annual iGaming Report at ICE
Stickyeyes Premiering 3rd Annual iGaming Report at ICEStickyeyes Premiering 3rd Annual iGaming Report at ICE
Stickyeyes Premiering 3rd Annual iGaming Report at ICE
 

Recently uploaded

The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escortsmeghakumariji156
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxelizabethella096
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsVbout.com
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessAbdulsamad Lukman
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleMy Heart Throw Pillow
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendayMaharshBenday
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfishikajaiswal116
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.comnmislamchannal
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfPauleneNicoleLapira
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...William (Bill) H. Bender, FCSI
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Servicemeghakumariji156
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxelizabethella096
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONpratheeshraj987
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarhhamitthakurdma01
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfPiyush Kumar
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies UncoveredSearch Engine Journal
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfevithatojoparel
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROIShamsudeen Adeshokan
 

Recently uploaded (20)

The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency EscortsAligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
Aligarh Hire 💕 8250092165 Young and Hot Call Girls Service Agency Escorts
 
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptxUnveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
Unveiling the Legacy of the Rosetta stone A Key to Ancient Knowledge.pptx
 
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered PromptsOptimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
 
Mastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to SuccessMastering Affiliate Marketing: A Comprehensive Guide to Success
Mastering Affiliate Marketing: A Comprehensive Guide to Success
 
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your LifestyleDiscover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
 
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh BendaySocial Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
 
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdfThe Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
 
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
 
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdfSP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
 
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...W.H.Bender Quote 61 -Influential restaurant and food service industry network...
W.H.Bender Quote 61 -Influential restaurant and food service industry network...
 
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night ServiceVIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service
 
The 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptxThe 9th May Incident in Pakistan A Turning Point in History.pptx
The 9th May Incident in Pakistan A Turning Point in History.pptx
 
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATIONHOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
 
Best 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In ChandigarhBest 5 Graphics Designing Course In Chandigarh
Best 5 Graphics Designing Course In Chandigarh
 
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
 
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdfMicro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
 
[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered[Expert Panel] New Google Shopping Ads Strategies Uncovered
[Expert Panel] New Google Shopping Ads Strategies Uncovered
 
Elevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdfElevating Your Digital Presence by Evitha.pdf
Elevating Your Digital Presence by Evitha.pdf
 
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
10 Email Marketing Best Practices to Increase Engagements, CTR, And ROI
 

20 short talks by 20 content and PR experts – Stickyeyes - Leeds Digital Festival 2020