It's tax season again. Whether for the thrill of a refund or the agony of an IOU to Uncle Sam, millions of consumers will rely on tax preparation software to file their 2013 taxes. The top two brands they'll turn to? H&R Block and TurboTax.
We expect Facebook to play a starring role in this year's battle for tax preparation supremacy. But that begs the question – who should financial marketers be targeting this tax season? To find out, we used our own sophisticated analytics to compare Facebook audiences at both H&R Block and TurboTax.
Here are the results.