Digital New Movers is a targeting platform that identifies people who have recently moved homes through property records and allows advertisers to instantly target these "New Movers" with digital ads. It works by partnering with a company called Avrick Direct that has technology to know when homes are occupied by New Movers and can automatically place ads on their computers. Advertisers can select ZIP codes and load ads to reach New Movers in specific areas. The platform offers monthly and yearly subscriptions to access the New Mover targeting capabilities.