A presentation to Old Boys of Government College Kaduna (KADOBA) class of 86.

1. Leveraging
Technology for SME
By Rasheed Adegoke

2. 2
Goals & Objectives of
this Presentation…

3. How do we measure success of this engagement?
3
Understand SME
business
Espouse and align on a
working definition of Small
and Medium Enterprise
(SME).
1
Identify SME
Challenges
Identify challenges and/or
capabilities that SMEs need
to overcome/develop to
succeed.
2
Share Ideas
Share ideas on available
technologies that can be
leveraged by SMEs to build
capabilities for success.
3
Engage and Connect
Interact on the topic and
establish good connection
with interested parties that
want to take the ideas
further.
4

4. What are SME?

5. 1
An SME is…
A businesswhose revenue,asset value and/or employeenumbers are below
certain defined thresholds.
The Federal Government has defined a revenue threshold of N25m for the
purposeof tax incentives. CBN considers N150m revenue threshold for SME
loan qualification. Some developedeconomies use employeethresholds of
250 or lessto define SMEs.
Example of SMEs…
Your typical SMEs are the neighborhood retail store, single-outlet pharmacy,
restaurant, dental clinic, transporter, mini bakery, tailoring services,cement
dealer,auto-parts store, mechanic workshop, deliveryvan/bike, Salon, Uber
operator, Cobblerservice,Leather store, Boutique,Watch repair store, etc
What value do SMEs deliver?
Most SMEs provide the following:
1. Distribution logistics (Outlets,deliveryservices)
2. Convenience (proximity, flexibility)
3. Services (hospitality, Consulting, Legal, etc)
4. Low-cost access to products (smaller consumer units, proximity)
5. Personalization (service experience more personal)

6. 6
SME Capabilities and
Challenges

7. What capabilities do SMEs need to succeed
7
Efficiently distribute
products/services
SMEs need to be able to
efficiently distribute
products and services to
reduce inventory cost and
increase profitability.
Acquire/Manage
customers/employees
SMEs need to reach more
customers/employees and
keep existing ones happy
without burning their cash and
going bankrupt.
Build and Grow
supply chain
Efficiently source products
and services from their
suppliers.
Optimize
Operations
Minimize the cost of
operation to keep business
profitability and cash flow
healthy. Also keep records
for compliance and to be
bankable.
Building these capabilities and running them effectively are the SME Challenges…

8. 8
How can Technology
Help SMEs

9. So how can Technology help
SMEs?
E-Commerce
You can leveragee-
commerce sites (AWS,
Jumia, Konga, etc) to
extend your business
reach.
HailingServices
You can join a hailing
network (Uber, Airbnb,
TaskProx, RentRight)
and expand your SME.
Free businessmanagementtools
You can manage your business using free online
accounting, CRM, productivity and collaboration
tools (waveapps, gmail/hangouts, cloudbooks,etc).
Technology can be the business.
With the advent of open digital platforms,
technology could be the entire SME business and
you could (re)selltechnology serviceswhich you
don’t produce as an SME owner.

10. How To:
Use e-Commerce to build SME
Register as a merchant on an e-commerce site
Depending on your target market, this could be a local (Jumia,
Konga, etc) or global (Amazon, Alibaba) e-commerce site. To
build your own e-commerce site, use 3dcart or similar tools.
Upload product information
You need to create your product inventory and make it attractive
for online shoppers by providing as much details as possible.
Goodnews is you may not even need to keep the product
inventory e.g.imagine you want to resellslippersor Wagambari
hula producedby local artisans in the North, globally,you can
create a merchant account on Amazon and setup the product
details but only order from the producer in Kano/Maiduguri
when you get an online order. You will have to factor this to your
deliverytime information, so you don’t disappoint customers.
Setup your back-end delivery processes
Digital economy has memory and can be quite unforgiving so
you must setup your business systemto deliverreliability and
quality all the time. The good thing is the rating system could
also help your businessgrow of you maintain a high score.

11. How To:
Join a hailing network/service
Register your service (car, bike, artisan skills, accommodation)
Join a hailing service like Uber, Jumia Foods, Opay,Max.ng,
TaskProx, etc. by enrolling your service or skills.That
immediately gives you access to customers who trust the brand
even if they haven’t done businesswith you personally.
Stay active and available
Keep your status active/available so you can get job assignment.
This is the key to being a successfulpart of a hailing service.
Also work within locations where service demand is high
relative to supplyto increase your chances of earning money.
Be the best you can on every job assignment
Always remember that you will be rated by your customer so be
your best all the time. You are only as good as your average
rating and one bad rating can reallydrag down your average.

12. How To:
Use Social Media for marketing
Create your social media handles
First, select the appropriate social media channels for
advertising based on your business.Most businesswill need to
be on Facebook, Instagram, Twitter. Others with video contents
may also consider YouTube,Professionalservices would also
add LinkedIn.
Use marketing tools
Use marketing tools available on each social media service to do
targeted advertising so you can reach the right audience and
shorten the time from advertising to sales.
If you have a website (and you should),use search engine
optimization to make your site more visibleon searches.
Track your performance statistics for action
Track performance data that will enable you know the reach and
engagement of your digital advertising and the visits to your
website. Use the data to improve your optimization and
marketing efforts.

13. How to make money on RentRight
13
Register as an agent
RentRight is a real estate
platform and allows you to
register as an agent/landlord
to list properties for sale or
rental.
Start by registering today!
1
List Properties
List properties (your own or
third-party’s). Make sure you
add beautiful images of the
property to your listing.
2
Respond to Alerts
You will get alerts (in app &
email) when there are
activities on your properties.
Make sure you respond, and
you will make money!
3
www.rentright.co

14. How to make money on TaskProx
14
Register your service
TaskProx is a hailing service
for artisans & professionals.
You can register your skills,
professional service, etc and
start getting customers on
the platform.
1
Stay active
Stay active and respond to
job alerts. Also update new
services/skills you offer.
2
Get the job done
When you get a job, get it
done very well. You get paid.
Ask for ratings to improve
your visibility on the platform.
3
www.taskprox.com

15. And a party shot, success has a formula…
the CIN+G triangle
15
Learn to gain Competence
Be a continuous learner either to deepen what
you already know or learn something new.
Your competence is the foundation for all
success after all “God made knowledge our only
superiority above other beings”
1
Build a Positive Image
Consciously build a positive image. This starts
with INTEGRITY but also covers all your other
attitude (soft competencies like hard work). A
positive image opens doors.
2
Nurture and Grow Network
Expand your network but nurture your existing
network also. Balance your network to include
mentors, peers and mentees.
3
Competence
Grace
Grace is divine. It is a magnifier of outcomes. Some
call it Luck or Good fortune. The golden rule is “be
good & good fortune will follow you”. Remember to
stay prepared so when luck comes, you can grab it!
4

16. Now, lets discuss further and
interact more generally…
And remember, never miss an
opportunity to sell your business or
yourself.