Gamifying charity donations to have fun, do good and get slightly fitter. Presented at the UK's Cambridge Science Festival in March 2017.

1. Shake your booty, save the panda:
gamifying charity donations to have
fun, do good and get slightly fitter
Antony Quinn
Independent Technology Consultant

5. dnadisco.com

6. DNA Disco is a free app to raise awareness of
wildlife conservation by telling you which
endangered animal you dance like. It converts
your dance moves into a DNA sequence, which
is then searched against a database of real
genes from endangered species to find the best
match. You'll see the animal's conservation
status and be able to support organisations such
as the World Wildlife Fund (WWF) to protect
the animal and its habitat.

8. T

9. TT

10. TTT

11. TTTA

12. TTTAG

13. TTTAGG

14. TTTAGGT

15. TTTAGGTT

16. TTTAGGTTC

17. TTTAGGTTCT

20. how?

21. We use the Levenshtein distance algorithm to
search a database of real genes from
endangered species to find the best match to
your dance DNA.

22. Levenshtein distance
Distance between "kitten" and "sitting" is 3,
since the following three edits change one into
the other, and there is no way to do it with
fewer than three edits:
kitten → sitten (substitution of "s" for "k")
sitten → sittin (substitution of "i" for "e")
sittin → sitting (insertion of "g" at the end).

23. We use open data from the European
Nucleotide Archive and select genes that tell a
story about the animal

25. why?

26. Lost 50% of the world's
wildlife over the last 40
years

28. $33 trillion per year
1997

29. where it all began

34. next steps

38. It's fun to sequence the T-G-C-A

39. Real moves??

41. twitter.com/tshirtOS

43. Thank you
Antony Quinn
@antonyquinn
antony@antonyquinn.co.uk