SlideShare a Scribd company logo

DIYPR - Media Lists and Contacts

•Download as PPT, PDF•
•
Cyndy Hoenig
Cyndy Hoenig

The document discusses how to build an effective media list and contacts for public relations purposes. It recommends researching your target market and matching media outlets to that audience. The document provides tips on organizing a media list spreadsheet and finding journalist contacts. It also gives advice on initial contact, following up, and ways to utilize your media list beyond press releases.

Self ImprovementNews & PoliticsBusiness
1 of 9
Presents: #DIYPR Webinar Series Module 2, June 9 What Your PR Firm Doesn’t Want You to Know: Media Lists & Contacts Presented by: Cyndy Hoenig, Partner Contact: Cyndy@hlmediapartners.com Twitter -- @cyndyhoenig Facebook.com/hlmediapartners
Your Target Market ,[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 1
Media Lists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 2
A few sites to help you find the right fit: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 3
Resources: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 4
Resources: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 5
Making Contact: ,[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 6
More ways to use your list: ,[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com 7
Questions? ,[object Object],[object Object],[object Object],Cyndy Hoenig & Heather Lytle • H&L Media Partners hlmediapartners.com Cyndy Hoenig [email_address] .com Follow me on Twitter: @cyndyhoenig Connect with us on Facebook: Facebook.com/hlmediapartners Cyndy Hoenig & Heather Lytle • H&L Media Partners • hlmediapartners.com

Recommended

How to Find the Media Angle
How to Find the Media AngleHow to Find the Media Angle
How to Find the Media Angle
Cyndy Hoenig
 
The Pitching Process, Establish Yourself as an Expert
The Pitching Process, Establish Yourself as an ExpertThe Pitching Process, Establish Yourself as an Expert
The Pitching Process, Establish Yourself as an ExpertCyndy Hoenig
 
DIYPR Media Lists
DIYPR Media ListsDIYPR Media Lists
DIYPR Media ListsCyndy Hoenig
 
Media Relations Plan Final Copy
Media Relations Plan Final CopyMedia Relations Plan Final Copy
Media Relations Plan Final CopyAmy Sue Hendrickson
 
Social Media for Advisors: Understand your Audience Understand your Platform
Social Media for Advisors: Understand your Audience Understand your PlatformSocial Media for Advisors: Understand your Audience Understand your Platform
Social Media for Advisors: Understand your Audience Understand your Platform
Smarsh
 
What's your social media strategy?
What's your social media strategy?What's your social media strategy?
What's your social media strategy?Kim Pittaway
 
What's Your Social Media Strategy: IRMA 2011
What's Your Social Media Strategy: IRMA 2011What's Your Social Media Strategy: IRMA 2011
What's Your Social Media Strategy: IRMA 2011Kim Pittaway
 
Business of Digital: Social media strategy
Business of Digital: Social media strategyBusiness of Digital: Social media strategy
Business of Digital: Social media strategy
Kim Pittaway
 

Recommended

How to Find the Media Angle
How to Find the Media AngleHow to Find the Media Angle
How to Find the Media Angle
Cyndy Hoenig
 
The Pitching Process, Establish Yourself as an Expert
The Pitching Process, Establish Yourself as an ExpertThe Pitching Process, Establish Yourself as an Expert
The Pitching Process, Establish Yourself as an ExpertCyndy Hoenig
 
DIYPR Media Lists
DIYPR Media ListsDIYPR Media Lists
DIYPR Media ListsCyndy Hoenig
 
Media Relations Plan Final Copy
Media Relations Plan Final CopyMedia Relations Plan Final Copy
Media Relations Plan Final CopyAmy Sue Hendrickson
 
Social Media for Advisors: Understand your Audience Understand your Platform
Social Media for Advisors: Understand your Audience Understand your PlatformSocial Media for Advisors: Understand your Audience Understand your Platform
Social Media for Advisors: Understand your Audience Understand your Platform
Smarsh
 
What's your social media strategy?
What's your social media strategy?What's your social media strategy?
What's your social media strategy?Kim Pittaway
 
What's Your Social Media Strategy: IRMA 2011
What's Your Social Media Strategy: IRMA 2011What's Your Social Media Strategy: IRMA 2011
What's Your Social Media Strategy: IRMA 2011Kim Pittaway
 
Business of Digital: Social media strategy
Business of Digital: Social media strategyBusiness of Digital: Social media strategy
Business of Digital: Social media strategy
Kim Pittaway
 
Creating a Social Media Strategy (That Works)
Creating a Social Media Strategy (That Works)Creating a Social Media Strategy (That Works)
Creating a Social Media Strategy (That Works)
removed_0a4e0fafd2aad264949588ecbb9ddff0
 
Pr writing top ten
Pr writing top tenPr writing top ten
Pr writing top tenguesta74dc8
 
PR & Social Media Workshop - Thrive Health Fair
PR & Social Media Workshop - Thrive Health FairPR & Social Media Workshop - Thrive Health Fair
PR & Social Media Workshop - Thrive Health Fair
Anthony Kirlew
 
New Media Pitching Pr 2.0 Conf
New Media Pitching Pr 2.0 ConfNew Media Pitching Pr 2.0 Conf
New Media Pitching Pr 2.0 Conf
Eva Keiser
 
257en
257en257en
257en
EfiaulaOpenSchool
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
CanadaHelps / MyCharityConnects
 
Social Media: A New Tool In Media Relations
Social Media: A New Tool In Media RelationsSocial Media: A New Tool In Media Relations
Social Media: A New Tool In Media Relations
WordWrite Communications
 
PR 101
PR 101PR 101
PR 101
Marketing Works
 
AUBOC Twitter 101
AUBOC Twitter 101AUBOC Twitter 101
AUBOC Twitter 101
Mohammad Hijazi
 
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
Mohammad Hijazi
 
Social Media Preso
Social Media PresoSocial Media Preso
Social Media Preso
jspepper
 
Digital PR: Media Relations in a Web 2.0 World
Digital PR: Media Relations in a Web 2.0 WorldDigital PR: Media Relations in a Web 2.0 World
Digital PR: Media Relations in a Web 2.0 World
Sally Falkow
 
History of Public relations
History of Public relationsHistory of Public relations
History of Public relations
YahyaK6
 
AUBOC Social Media 101
AUBOC Social Media 101AUBOC Social Media 101
AUBOC Social Media 101
Mohammad Hijazi
 
Lebanese entrepreneurship scene:is it all just one big scam?
Lebanese entrepreneurship scene:is it all just one big scam?Lebanese entrepreneurship scene:is it all just one big scam?
Lebanese entrepreneurship scene:is it all just one big scam?
Mohammad Hijazi
 
Online PR and Reputation Management 2015
Online PR and Reputation Management 2015Online PR and Reputation Management 2015
Online PR and Reputation Management 2015
Eoin Kennedy
 
#TLIEast Show Up & Show Out How to Market Your Club!
#TLIEast Show Up & Show Out How to Market Your Club! #TLIEast Show Up & Show Out How to Market Your Club!
#TLIEast Show Up & Show Out How to Market Your Club!
Vision MastersTM
 
Publicity For Businesses Made Easy
Publicity For Businesses Made EasyPublicity For Businesses Made Easy
Publicity For Businesses Made Easy
David Jenyns
 
Jason Ginenthal Portfolio
Jason Ginenthal PortfolioJason Ginenthal Portfolio
Jason Ginenthal PortfolioJGinenthal
 
The Best 30+ Podcasts for Entrepreneurs You Should Start Listening to Now
The Best 30+ Podcasts for Entrepreneurs You Should Start Listening to NowThe Best 30+ Podcasts for Entrepreneurs You Should Start Listening to Now
The Best 30+ Podcasts for Entrepreneurs You Should Start Listening to Now
Alex zee
 
Pa685 m5 ppt_alternate
Pa685 m5 ppt_alternatePa685 m5 ppt_alternate
Pa685 m5 ppt_alternate
toddkedwardsPearson
 
DIYPR Media Angles
DIYPR Media AnglesDIYPR Media Angles
DIYPR Media AnglesCyndy Hoenig
 

More Related Content

What's hot

Creating a Social Media Strategy (That Works)
Creating a Social Media Strategy (That Works)Creating a Social Media Strategy (That Works)
Creating a Social Media Strategy (That Works)
removed_0a4e0fafd2aad264949588ecbb9ddff0
 
Pr writing top ten
Pr writing top tenPr writing top ten
Pr writing top tenguesta74dc8
 
PR & Social Media Workshop - Thrive Health Fair
PR & Social Media Workshop - Thrive Health FairPR & Social Media Workshop - Thrive Health Fair
PR & Social Media Workshop - Thrive Health Fair
Anthony Kirlew
 
New Media Pitching Pr 2.0 Conf
New Media Pitching Pr 2.0 ConfNew Media Pitching Pr 2.0 Conf
New Media Pitching Pr 2.0 Conf
Eva Keiser
 
257en
257en257en
257en
EfiaulaOpenSchool
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
CanadaHelps / MyCharityConnects
 
Social Media: A New Tool In Media Relations
Social Media: A New Tool In Media RelationsSocial Media: A New Tool In Media Relations
Social Media: A New Tool In Media Relations
WordWrite Communications
 
PR 101
PR 101PR 101
PR 101
Marketing Works
 
AUBOC Twitter 101
AUBOC Twitter 101AUBOC Twitter 101
AUBOC Twitter 101
Mohammad Hijazi
 
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
Mohammad Hijazi
 
Social Media Preso
Social Media PresoSocial Media Preso
Social Media Preso
jspepper
 
Digital PR: Media Relations in a Web 2.0 World
Digital PR: Media Relations in a Web 2.0 WorldDigital PR: Media Relations in a Web 2.0 World
Digital PR: Media Relations in a Web 2.0 World
Sally Falkow
 
History of Public relations
History of Public relationsHistory of Public relations
History of Public relations
YahyaK6
 
AUBOC Social Media 101
AUBOC Social Media 101AUBOC Social Media 101
AUBOC Social Media 101
Mohammad Hijazi
 
Lebanese entrepreneurship scene:is it all just one big scam?
Lebanese entrepreneurship scene:is it all just one big scam?Lebanese entrepreneurship scene:is it all just one big scam?
Lebanese entrepreneurship scene:is it all just one big scam?
Mohammad Hijazi
 
Online PR and Reputation Management 2015
Online PR and Reputation Management 2015Online PR and Reputation Management 2015
Online PR and Reputation Management 2015
Eoin Kennedy
 
#TLIEast Show Up & Show Out How to Market Your Club!
#TLIEast Show Up & Show Out How to Market Your Club! #TLIEast Show Up & Show Out How to Market Your Club!
#TLIEast Show Up & Show Out How to Market Your Club!
Vision MastersTM
 
Publicity For Businesses Made Easy
Publicity For Businesses Made EasyPublicity For Businesses Made Easy
Publicity For Businesses Made Easy
David Jenyns
 
Jason Ginenthal Portfolio
Jason Ginenthal PortfolioJason Ginenthal Portfolio
Jason Ginenthal PortfolioJGinenthal
 
The Best 30+ Podcasts for Entrepreneurs You Should Start Listening to Now
The Best 30+ Podcasts for Entrepreneurs You Should Start Listening to NowThe Best 30+ Podcasts for Entrepreneurs You Should Start Listening to Now
The Best 30+ Podcasts for Entrepreneurs You Should Start Listening to Now
Alex zee
 

What's hot (20)

Creating a Social Media Strategy (That Works)
Creating a Social Media Strategy (That Works)Creating a Social Media Strategy (That Works)
Creating a Social Media Strategy (That Works)
 
Pr writing top ten
Pr writing top tenPr writing top ten
Pr writing top ten
 
PR & Social Media Workshop - Thrive Health Fair
PR & Social Media Workshop - Thrive Health FairPR & Social Media Workshop - Thrive Health Fair
PR & Social Media Workshop - Thrive Health Fair
 
New Media Pitching Pr 2.0 Conf
New Media Pitching Pr 2.0 ConfNew Media Pitching Pr 2.0 Conf
New Media Pitching Pr 2.0 Conf
 
257en
257en257en
257en
 
Twitter 101
Twitter 101Twitter 101
Twitter 101
 
Social Media: A New Tool In Media Relations
Social Media: A New Tool In Media RelationsSocial Media: A New Tool In Media Relations
Social Media: A New Tool In Media Relations
 
PR 101
PR 101PR 101
PR 101
 
AUBOC Twitter 101
AUBOC Twitter 101AUBOC Twitter 101
AUBOC Twitter 101
 
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
Social Media for NGOs مواقع التواصل الإجتماعي للجمعيات
 
Social Media Preso
Social Media PresoSocial Media Preso
Social Media Preso
 
Digital PR: Media Relations in a Web 2.0 World
Digital PR: Media Relations in a Web 2.0 WorldDigital PR: Media Relations in a Web 2.0 World
Digital PR: Media Relations in a Web 2.0 World
 
History of Public relations
History of Public relationsHistory of Public relations
History of Public relations
 
AUBOC Social Media 101
AUBOC Social Media 101AUBOC Social Media 101
AUBOC Social Media 101
 
Lebanese entrepreneurship scene:is it all just one big scam?
Lebanese entrepreneurship scene:is it all just one big scam?Lebanese entrepreneurship scene:is it all just one big scam?
Lebanese entrepreneurship scene:is it all just one big scam?
 
Online PR and Reputation Management 2015
Online PR and Reputation Management 2015Online PR and Reputation Management 2015
Online PR and Reputation Management 2015
 
#TLIEast Show Up & Show Out How to Market Your Club!
#TLIEast Show Up & Show Out How to Market Your Club! #TLIEast Show Up & Show Out How to Market Your Club!
#TLIEast Show Up & Show Out How to Market Your Club!
 
Publicity For Businesses Made Easy
Publicity For Businesses Made EasyPublicity For Businesses Made Easy
Publicity For Businesses Made Easy
 
Jason Ginenthal Portfolio
Jason Ginenthal PortfolioJason Ginenthal Portfolio
Jason Ginenthal Portfolio
 
The Best 30+ Podcasts for Entrepreneurs You Should Start Listening to Now
The Best 30+ Podcasts for Entrepreneurs You Should Start Listening to NowThe Best 30+ Podcasts for Entrepreneurs You Should Start Listening to Now
The Best 30+ Podcasts for Entrepreneurs You Should Start Listening to Now
 

Similar to DIYPR - Media Lists and Contacts

DIYPR Media Angles
DIYPR Media AnglesDIYPR Media Angles
DIYPR Media AnglesCyndy Hoenig
 
Perfect press kits & press releases
Perfect press kits & press releasesPerfect press kits & press releases
Perfect press kits & press releasesCyndy Hoenig
 
DIY PR: How to Get Free Media Coverage
DIY PR: How to Get Free Media CoverageDIY PR: How to Get Free Media Coverage
DIY PR: How to Get Free Media Coverage
Ky Trang Ho
 
PR Tips for Startups
PR Tips for StartupsPR Tips for Startups
PR Tips for Startups
PR Guy
 
Wng R Deigh Ppt Presentation Sept 24 Final
Wng R Deigh Ppt Presentation Sept 24 FinalWng R Deigh Ppt Presentation Sept 24 Final
Wng R Deigh Ppt Presentation Sept 24 Finalrdeigh
 
Public relations planning
Public relations planningPublic relations planning
Public relations planning
Wilhemina Brights
 
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyDo-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
PR Guy
 
Media Relations May2010
Media Relations May2010Media Relations May2010
Media Relations May2010
Theresa Dreike
 
Writing for Public Relations
Writing for Public RelationsWriting for Public Relations
Writing for Public Relations
Professor Bauer
 
5 pr insider secrets
5 pr insider secrets5 pr insider secrets
5 pr insider secrets
robinriddell
 
press visit and press conference
press visit and press conferencepress visit and press conference
press visit and press conference
Rohit Kumar
 
Charli jane presos copyrighted
Charli jane presos copyrightedCharli jane presos copyrighted
Charli jane presos copyrighted
Denise Dorman
 
What Do Journalists Want: New Rules of Media Relations in the Digital Era
What Do Journalists Want: New Rules of Media Relations in the Digital EraWhat Do Journalists Want: New Rules of Media Relations in the Digital Era
What Do Journalists Want: New Rules of Media Relations in the Digital Era
CommPRO.biz
 
Pr 101
Pr 101Pr 101
Pr 101
O'Keeffe PR
 
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...
PRA Public Relations
 
How To Maximise PR For Your Charity
How To Maximise PR For Your CharityHow To Maximise PR For Your Charity
How To Maximise PR For Your Charity
OML Africa
 
Media and public relations 2011
Media and public relations 2011Media and public relations 2011
Media and public relations 2011
MandiSmith
 

Similar to DIYPR - Media Lists and Contacts (20)

Pa685 m5 ppt_alternate
Pa685 m5 ppt_alternatePa685 m5 ppt_alternate
Pa685 m5 ppt_alternate
 
DIYPR Media Angles
DIYPR Media AnglesDIYPR Media Angles
DIYPR Media Angles
 
Perfect press kits & press releases
Perfect press kits & press releasesPerfect press kits & press releases
Perfect press kits & press releases
 
DIY PR: How to Get Free Media Coverage
DIY PR: How to Get Free Media CoverageDIY PR: How to Get Free Media Coverage
DIY PR: How to Get Free Media Coverage
 
PR Tips for Startups
PR Tips for StartupsPR Tips for Startups
PR Tips for Startups
 
Wng R Deigh Ppt Presentation Sept 24 Final
Wng R Deigh Ppt Presentation Sept 24 FinalWng R Deigh Ppt Presentation Sept 24 Final
Wng R Deigh Ppt Presentation Sept 24 Final
 
Public relations planning
Public relations planningPublic relations planning
Public relations planning
 
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR GuyDo-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
Do-It-Yourself PR for Nonprofits by Sean Horrigan, PR Guy
 
Media Relations May2010
Media Relations May2010Media Relations May2010
Media Relations May2010
 
Writing for Public Relations
Writing for Public RelationsWriting for Public Relations
Writing for Public Relations
 
5 pr insider secrets
5 pr insider secrets5 pr insider secrets
5 pr insider secrets
 
press visit and press conference
press visit and press conferencepress visit and press conference
press visit and press conference
 
Charli jane presos copyrighted
Charli jane presos copyrightedCharli jane presos copyrighted
Charli jane presos copyrighted
 
What Do Journalists Want: New Rules of Media Relations in the Digital Era
What Do Journalists Want: New Rules of Media Relations in the Digital EraWhat Do Journalists Want: New Rules of Media Relations in the Digital Era
What Do Journalists Want: New Rules of Media Relations in the Digital Era
 
Pr 101
Pr 101Pr 101
Pr 101
 
Social media basics workshop
Social media basics workshopSocial media basics workshop
Social media basics workshop
 
Summer Meeting presentation pr 101
Summer Meeting presentation pr 101Summer Meeting presentation pr 101
Summer Meeting presentation pr 101
 
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...
 
How To Maximise PR For Your Charity
How To Maximise PR For Your CharityHow To Maximise PR For Your Charity
How To Maximise PR For Your Charity
 
Media and public relations 2011
Media and public relations 2011Media and public relations 2011
Media and public relations 2011
 

DIYPR - Media Lists and Contacts

  • 1. Presents: #DIYPR Webinar Series Module 2, June 9 What Your PR Firm Doesn’t Want You to Know: Media Lists & Contacts Presented by: Cyndy Hoenig, Partner Contact: Cyndy@hlmediapartners.com Twitter -- @cyndyhoenig Facebook.com/hlmediapartners
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.