Mary Owusu leads the analytics and organic search disciplines at Eric Mower + Associates. Throughout her tenure in digital marketing and analytics, Mary has been the strategic force behind the success of the digital campaigns for many regional, national and international brands. An avid learner, Owusu is also a professor of digital marketing at the Wehle School of Business at Canisius College and was recently named to the Buffalo Business First “40 under 40” list. Mary shares her thoughts about working as a woman in the industry and offers advice for increasing diversity.