Northamptonshire distribution service is improving its tourism information distribution service by implementing several new initiatives. They have begun working with an external company to develop a customer relationship management system, implement segmentation of customers, and allow for online ordering and tracking of materials. They have also started using GPS and real-time routing to make delivery more efficient and are tagging materials with barcodes to log displays and gather additional data. Going forward, they plan to develop marketing packages that add further services and provide more value to customers.