This document discusses marketing channels and physical distribution. It defines key terms like channels, distributors, agents and describes channel objectives to create utility for customers through place, time, form and information. It also discusses global retailing strategies like organic growth, franchising, acquisitions and joint ventures. Finally, it covers concepts like supply chains, logistics, order processing, inventory management and transportation modes.
Vskills certified logistics and supply chain management reading materialVskills
The Vskills Certification Logistics and Supply chain management sample material covers the following concepts.
I. Introduction to Logistics
I.1 Interface between Logistics Manufacturing
I.2 Logistics: Manufacturing issues in Customer Service.
I.3 Production scheduling
I.4 Interface between Logistics Marketing
http://www.vskills.in/certification/Logistics-and-Supply-Chain-Management/Certified-Logistics-and-Supply-Chain-Professional
Critical Success Factors for Warehousing Performance Improvement in Moroccan ...inventionjournals
This research aims to identify Critical Success Factors (CSF) for warehousing performance improvement in Moroccan companies. Firstly, the paper defines through a literature review the warehousing performance and explains the reasons to introduce the concept of critical success factors in this study. Next, on the basis of an action research and a survey, the importance of the warehousing function and obstacles of its performance are presented. Then, CSF for warehousing performance improvement in Moroccan companies found in this research are shown. The results may be useful for managers and specialists in warehousing as well as researchers and scholars interested in developing studies on warehousing performance improvement.
Explanation on Problems Faced By Companies in their logistic & Supply Chain Management and how they overcome on it by analysing its results before and after the measures taken by them. The two companies are Papa John's & Procter & Gamble.
Vskills certified logistics and supply chain management reading materialVskills
The Vskills Certification Logistics and Supply chain management sample material covers the following concepts.
I. Introduction to Logistics
I.1 Interface between Logistics Manufacturing
I.2 Logistics: Manufacturing issues in Customer Service.
I.3 Production scheduling
I.4 Interface between Logistics Marketing
http://www.vskills.in/certification/Logistics-and-Supply-Chain-Management/Certified-Logistics-and-Supply-Chain-Professional
Critical Success Factors for Warehousing Performance Improvement in Moroccan ...inventionjournals
This research aims to identify Critical Success Factors (CSF) for warehousing performance improvement in Moroccan companies. Firstly, the paper defines through a literature review the warehousing performance and explains the reasons to introduce the concept of critical success factors in this study. Next, on the basis of an action research and a survey, the importance of the warehousing function and obstacles of its performance are presented. Then, CSF for warehousing performance improvement in Moroccan companies found in this research are shown. The results may be useful for managers and specialists in warehousing as well as researchers and scholars interested in developing studies on warehousing performance improvement.
Explanation on Problems Faced By Companies in their logistic & Supply Chain Management and how they overcome on it by analysing its results before and after the measures taken by them. The two companies are Papa John's & Procter & Gamble.
The series of slides are an Introduction to Logistics Functions. Logistics can be defined as the science of organizing the Distribution Function. The presentation also defines distribution management. It also talks about Porter’s value chain. This presentation is a Welingkar’s Distance Learning Division initiative.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/DistMang
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Stockist play a crucial role in the physical distribution process. And they render certain important services such as stocking up the products, supplying to the retailers as per their requirements, selling them either on cash or against credit and they also perform stock rotation. Superstockist is another important intermediary in a chain and they serve small distributors for which the company parts with an additional margin. Wholesalers, meanwhile, are like distributors but unlike distributors they do not render any follow up service in the market and play an important role only in rural areas.
Another category is institutional buyers. They buy in large quantities either for their own consumption or to sell the product to internal constituents. For eg. Canteen stores.
In this presentation we will discuss the objectives of physical distribution, importance of logistics management, difference between production, marketing interface and physical distribution. We will also talk about factors influencing business logistics, current model of provision of goods and customer oriented approach.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
The series of slides are an Introduction to Logistics Functions. Logistics can be defined as the science of organizing the Distribution Function. The presentation also defines distribution management. It also talks about Porter’s value chain. This presentation is a Welingkar’s Distance Learning Division initiative.
For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/DistMang
Join us on Facebook: http://www.facebook.com/welearnindia
Follow us on Twitter: https://twitter.com/WeLearnIndia
Read our latest blog at: http://welearnindia.wordpress.com
Subscribe to our Slideshare Channel: http://www.slideshare.net/welingkarDLP
Stockist play a crucial role in the physical distribution process. And they render certain important services such as stocking up the products, supplying to the retailers as per their requirements, selling them either on cash or against credit and they also perform stock rotation. Superstockist is another important intermediary in a chain and they serve small distributors for which the company parts with an additional margin. Wholesalers, meanwhile, are like distributors but unlike distributors they do not render any follow up service in the market and play an important role only in rural areas.
Another category is institutional buyers. They buy in large quantities either for their own consumption or to sell the product to internal constituents. For eg. Canteen stores.
In this presentation we will discuss the objectives of physical distribution, importance of logistics management, difference between production, marketing interface and physical distribution. We will also talk about factors influencing business logistics, current model of provision of goods and customer oriented approach.
To know more about Welingkar School’s Distance Learning Program and courses offered, visit: http://www.welingkaronline.org/distance-learning/online-mba.html
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.