It's time to stop marketing the way you want to market, and to start helping your prospects learn and buy in ways that actually resonate. B2B marketing is going through a significant transformation as we look to meet the changing expectations of today's digital-first buyers. Gone are the days of gated content, list buying, whitepapers, and """"Talk to Sales"""" buttons. In the new world of B2B, we need to meet our prospects on their preferred channels with friction-free learning and buying experiences that build relationships and drive action on their terms, not ours. Join Tyler Lessard, author of The Visual Sale and founder of the Sales Feed B2B media network, for an interactive ride through the postmodern world of B2B marketing to discover the most disruptive trends and technologies that are shaping the new world of B2B Marketing. [Note: in this session I would talk about things like Account-based Marketing, product-led growth, next generation content and media marketing, influencer marketing and B2B social media]

1. KEYNOTE
Tyler Lessard
VP MARKETING
VIDYARD
Disruptive Trends
Shaping the Future of
B2B Marketing
TORONTO, ON ~ MAY 12 - 13, 2022
DIGIMARCONCANADA.CA | #DigiMarConCanada

2. Where I’m Coming From

3. What are most B2B
marketers addicted to?

4. What do you HATE
as a potential buyer?
What do you LOVE
as a potential buyer?

8. It’s built the way they want to market and sell.
It’s built the way prospects want to learn and buy.

9. Friction-Free Buying
Experiences
They Ask,
You Answer
Full Funnel
Video
Transparent
Pricing

10. Friction-Free Product
Experiences (PLG)
Ease of
Access
Integrated
Strategy
Time to
Value

11. Next Gen Content
and Media Strategies
Focus on
Resonance
Audience
Centric
Rawthentic,
Short-Form

16. B2B ‘Influencer’
Marketing
Content
Collabs
Aligns with
PLG & Media
Audience
Reach

17. Build the
Foundation
Account Based
Marketing (ABM)
PLG + ABM
= 🔥🔥🔥
Yes, ABM
Can Scale!

18. Friction-Free
Buying Experiences
Friction-Free
Product Experiences
Next Gen Content
& Media Strategies
B2B ‘Influencer’
Marketing
Account Based
Marketing (ABM)

19. Thank You!
SalesFeedMedia.com Connect on LinkedIn