WHAT DOES IT TAKE TO BE A ‘DISRUPTOR’? You’ve heard the term ‘disrupter’ applied to a number of incredibly successful startups, but what does it really mean and how can your business benefit from the lessons of those people whose businesses have changed the world.

2. HELLO. AGAIN.
REASONS YOU’RE BEING DISRUPTED
1. YOU TRY TO DO IT YOURSELF:
2. TOO MUCH, TOO SOON:
3. YOU FEAR CHANGE:
4. YOU ARE SKEPTICAL ABOUT THE THREAT:
5. YOU ARE NOT FOCUSED ON YOUR PURPOSE.

3. HOW CAN I DISRUPT?
1. BE CREATIVELY CONFIDENT;
2. PROTOTYPE YOUR IDEA;
3. FAIL FAST;
4. BE HUMAN, BE EMPATHETIC;
5. EMBRACE AMBIGUITY;
6. TEST AND LEARN;
7. MVP ALL DAY, EVERYDAY;
8. FOCUS ON A CHALLENGE…__HOW.

4. HOW MIGHT WE DO
__ALL OF THAT?

5. HOW MIGHT WE USE
DESIGN
FOR
__EVERYTHING?

6. DESIGN HAS THE POWER TO UNLOCK
THE MOST COMPLEX OF CHALLENGES
__AND SIMPLE SOLUTIONS.

7. HOW MATURE
__ARE YOU?

8. CULTURE – SHAPE WHO WE ARE
THE
DANISH
DESIGN
___LADDER
SYSTEMIC CHANGE – MAKE A BIG CHANGES
STRATEGY– MAKE PLANS
PROCESS– MAKE STUFF WORK
AESTHETICS – MAKE STUFF LOOK PRETTY
NOTHING – WE DON’T USE IT FOR ANYTHING

9. COMPANIES THAT WORK SYSTEMATICALLY
WITH DESIGN HAVE HIGHER EARNINGS AND
BIGGER EXPORTS THAN COMPANIES THAT DO
NOT USE DESIGN. ”
- The economic Effects of Design – DDC 2003
“

10. HOW MIGHT WE
SOLVE CHALLENGES
WITH DESIGN
__TODAY.

11. ONE.
CHALLENGE.
CHALLENGE.
__SOLVE.

12. TWO.
TRUST
YOUR
__TEAM.

13. THREE.
STOP
OVERTHINKING
__.

14. FOUR.
STOP THE
BLOODY
__EMAILS.

15. FIVE.
GET TOGETHER
IN THE SAME
__ROOM.

16. SIX.
GET THE
RIGHT
__TEAM.

17. SEVEN.
CHALLENGE
YOUR
__THINKING.

18. EIGHT
CUSTOMERS
AREN’T ALWAYS
__RIGHT.

19. NINE.
…BUT THEY
ARE YOU
__FOCUS.

20. TEN.
JUST TRY IT.
IT WILL
__WORK.

21. “A BRILLIANT SOLUTION TO THE
WRONG PROBLEM CAN BE WORSE
THAN NO SOLUTION AT ALL:
__SOLVE THE CORRECT PROBLEM.”

22. THIS ALL SOUNDS NICE
IN THEORY, BUT LET’S
__GET REAL.

23. PANEL
ALBERT. DAVID.
NATHAN. SASCHA.
__HELLO.

24. TO NURTURE A DESIGN CULTURE?
1. CHALLENGE EVERYTHING;
2. TRUST YOUR TEAM;
3. STOP OVERTHINKING;
4. STOP THE EMAILS;
5. GET TOGETHER;
6. GET THE RIGHT TEAM;
7. CHALLENGE YOUR THINKING;
8. CUSTOMERS NEED YOU;
9. FOCUS ON THEM…
10. TRY IT.__HOW.

25. THANKS
SEE
YOU AT
__No.3