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The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at tkawaja@lumapartners.com.
DISPLAY LUMAscape
DISPLAY LUMAscape
LUMA Partners
LUMA presents the Publisher LUMAscape.
PUBLISHER LUMAscape
PUBLISHER LUMAscape
LUMA Partners
MARKETING TECHNOLOGY LUMAscape
MARKETING TECHNOLOGY LUMAscape
LUMA Partners
VIDEO LUMAscape
VIDEO LUMAscape
LUMA Partners
This is a presentation I'm using to give training about digital advertising. I tried to cover the most important topics and usually give many details and examples during training.
Digital Advertising Training Presentation
Digital Advertising Training Presentation
Mutlu Dogus Yildirim
• Stating the case for display as a relevant advertising strategy • Campaign planning and KPIs to measure • Pricing and ad units to consider • Targeting tactics and retargeting overview • Mobile web and app campaigns • Campaign optimization strategies • A tour of the Google Display Network platform • B2B topics; lead nurturing, native advertising, LinkedIn advertising • Display measurement; View-throughs, attribution modeling
The great-online-display-advertising-guide.pdf
The great-online-display-advertising-guide.pdf
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The latest LUMA Display Ad Tech Landscape is a living document. While it is impossible to categorize companies across an industry into discrete categories, this is at least an attempt to organize the landscape. If you have constructive suggestions, please email them to me at tkawaja@lumapartners.com.
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DISPLAY LUMAscape
LUMA Partners
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PUBLISHER LUMAscape
LUMA Partners
MARKETING TECHNOLOGY LUMAscape
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This is a presentation I'm using to give training about digital advertising. I tried to cover the most important topics and usually give many details and examples during training.
Digital Advertising Training Presentation
Digital Advertising Training Presentation
Mutlu Dogus Yildirim
• Stating the case for display as a relevant advertising strategy • Campaign planning and KPIs to measure • Pricing and ad units to consider • Targeting tactics and retargeting overview • Mobile web and app campaigns • Campaign optimization strategies • A tour of the Google Display Network platform • B2B topics; lead nurturing, native advertising, LinkedIn advertising • Display measurement; View-throughs, attribution modeling
The great-online-display-advertising-guide.pdf
The great-online-display-advertising-guide.pdf
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This is the PowerPoint used for our introductory presentation on Display Advertising: http://www.slideshare.net/kwanzoo/display-advertising-101
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