2. Display/Search Process Estimate is created and sent End Signed Estimate received from XTB RO(s) are raised and sent to media owner/creative Creative MR is prepared and sent to creative team Requested material received Client 3 rd Party Ad serving or tracking required Yes Ad serving / Ad tracking tags are created Creative Material is sent to the Media Owners Yes Yes No Brief /Budget– from XTB – Plan Confirmed Media Owner is asked to take the campaign live and send the screenshots Screenshots are sent to XTB Reporting format is created Campaign is optimized to get better results and weekly reports are sent to the BD team Once the campaign ends, a final report is sent to the BD and Media teams

3. Creative Process Requested material received Client Banner Ideation Banner Copy - Communication Banner – Jpegs - Photoshop Jpegs are confirmed by the client Animation – Creation/Tags Adding as per Creative MR Cross Browser Testing Cross Browser Testing Final Animation – sent to media owner Quality Check Banners Live – Campaign Live