Disney and Marvel Research
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The Walt Disney Company is a global entertainment company founded in 1923. It operates across five main business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. In 2009, Disney acquired Marvel Entertainment for $4.24 billion. Marvel started in 1939 as a comic book publisher and grew to produce successful superhero film franchises through Marvel Studios. Since the acquisition, Disney has leveraged Marvel's properties across its publishing, film, television, and interactive divisions.
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Media Sector
The document defines several media industries and provides key details about each. It discusses the film industry, defining it as involving making and distributing movies. It lists some key film roles like cameraman and producer. The British Board of Film Classification is provided as the governing body. Disney is presented as a case study, describing its founding, areas of business, and ownership. The same level of detail is then provided about the television, radio, print, and online industries.
Similarities and differences skyfall ill manors
The document compares the 2012 film Skyfall to the 2012 film Ill Manors. [1] Skyfall, produced by Sony, had a huge budget, famous stars, exotic locations, and extensive global marketing and distribution. [2] In contrast, Ill Manors, produced by BBC Films and the Film London Microwave scheme, had a very small budget, unknown actors, a specific UK setting, and limited niche marketing. [3] While both films are British productions, Skyfall targeted a large mainstream global audience, while Ill Manors targeted a small urban UK audience.
Institution Research
Universal Studios Inc. is an American film studio owned by Comcast through NBCUniversal. It was founded in 1912 and is the oldest film studio in the United States. Universal owns a large film and TV library and has production studios in Universal City, California and offices in New York City. It produces films internally and through subsidiaries like Focus Features, Working Title Films, Illumination Entertainment, Universal Animation Studios, and co-produces with Legendary Pictures. Universal distributes films theatrically and on home video through Universal Studios Home Entertainment.
G322 film industry revision
This document provides an overview of concepts related to film industry institutions and audiences, including media conglomerates that own multiple subsidiaries, the use of synergy across platforms to market films, and examples of large budget Hollywood films versus low budget independent British films. It also discusses new media technologies, convergence across devices, and approaches for answering exam questions on these topics with relevant case studies and examples.
Independent Film Company - Warp Films
Warp Films was created with financial support from NESTA and the BBC to help distribute independent films with budgets between £1-2 million. It relies on partnerships with larger American studios to distribute its films internationally. One of its most successful films was This is England (2006), which made £204,000 in the UK and £5 million worldwide. Warp Films uses techniques like posters, online trailers and newsletters to promote its films through synergy and convergence between different companies. New technologies like digital video have allowed lower-budget films to be produced, but Warp Films still struggles due to limited funding.
Unit 8- Task 1
The document discusses ownership, funding, subsidiaries, synergy, products and services of both Disney and the BBC. Disney is owned by shareholders and its chairman and CEO makes executive decisions on their behalf. It gets funding from stock sales, box office revenues, theme parks and merchandise. It owns subsidiaries like Pixar, Marvel and Lucasfilm. The BBC is technically owned by the British public but run by the government. It receives most of its funding from television license fees and format sales. It has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters and franchises across multiple media platforms.
task 1
The document discusses ownership, funding, subsidiaries, synergy, products and services of both Disney and the BBC. Disney is owned by shareholders and its chairman and CEO makes executive decisions on their behalf. It gets funding from stock sales, box office revenues, theme parks and merchandise. It owns subsidiaries like Pixar, Marvel and Lucasfilm. The BBC is technically owned by the British public but run by the government. It receives most of its funding from television license fees and format sales. It has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters and franchises across multiple media platforms.
Unit 8-task 1
Disney is owned by shareholders and led by CEO Robert Iger. It generates revenue through stock sales, box office sales, theme parks, and merchandise. Disney owns subsidiaries like Pixar, Marvel, and Lucasfilm to expand its audience and content. Similarly, the BBC is owned by the British public but run by the government. It receives most funding from television license fees and format sales. The BBC has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters across multiple media like movies, games, books and shows.
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Media Sector
The document defines several media industries and provides key details about each. It discusses the film industry, defining it as involving making and distributing movies. It lists some key film roles like cameraman and producer. The British Board of Film Classification is provided as the governing body. Disney is presented as a case study, describing its founding, areas of business, and ownership. The same level of detail is then provided about the television, radio, print, and online industries.
Similarities and differences skyfall ill manors
The document compares the 2012 film Skyfall to the 2012 film Ill Manors. [1] Skyfall, produced by Sony, had a huge budget, famous stars, exotic locations, and extensive global marketing and distribution. [2] In contrast, Ill Manors, produced by BBC Films and the Film London Microwave scheme, had a very small budget, unknown actors, a specific UK setting, and limited niche marketing. [3] While both films are British productions, Skyfall targeted a large mainstream global audience, while Ill Manors targeted a small urban UK audience.
Institution Research
Universal Studios Inc. is an American film studio owned by Comcast through NBCUniversal. It was founded in 1912 and is the oldest film studio in the United States. Universal owns a large film and TV library and has production studios in Universal City, California and offices in New York City. It produces films internally and through subsidiaries like Focus Features, Working Title Films, Illumination Entertainment, Universal Animation Studios, and co-produces with Legendary Pictures. Universal distributes films theatrically and on home video through Universal Studios Home Entertainment.
G322 film industry revision
This document provides an overview of concepts related to film industry institutions and audiences, including media conglomerates that own multiple subsidiaries, the use of synergy across platforms to market films, and examples of large budget Hollywood films versus low budget independent British films. It also discusses new media technologies, convergence across devices, and approaches for answering exam questions on these topics with relevant case studies and examples.
Independent Film Company - Warp Films
Warp Films was created with financial support from NESTA and the BBC to help distribute independent films with budgets between £1-2 million. It relies on partnerships with larger American studios to distribute its films internationally. One of its most successful films was This is England (2006), which made £204,000 in the UK and £5 million worldwide. Warp Films uses techniques like posters, online trailers and newsletters to promote its films through synergy and convergence between different companies. New technologies like digital video have allowed lower-budget films to be produced, but Warp Films still struggles due to limited funding.
Unit 8- Task 1
The document discusses ownership, funding, subsidiaries, synergy, products and services of both Disney and the BBC. Disney is owned by shareholders and its chairman and CEO makes executive decisions on their behalf. It gets funding from stock sales, box office revenues, theme parks and merchandise. It owns subsidiaries like Pixar, Marvel and Lucasfilm. The BBC is technically owned by the British public but run by the government. It receives most of its funding from television license fees and format sales. It has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters and franchises across multiple media platforms.
task 1
The document discusses ownership, funding, subsidiaries, synergy, products and services of both Disney and the BBC. Disney is owned by shareholders and its chairman and CEO makes executive decisions on their behalf. It gets funding from stock sales, box office revenues, theme parks and merchandise. It owns subsidiaries like Pixar, Marvel and Lucasfilm. The BBC is technically owned by the British public but run by the government. It receives most of its funding from television license fees and format sales. It has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters and franchises across multiple media platforms.
Unit 8-task 1
Disney is owned by shareholders and led by CEO Robert Iger. It generates revenue through stock sales, box office sales, theme parks, and merchandise. Disney owns subsidiaries like Pixar, Marvel, and Lucasfilm to expand its audience and content. Similarly, the BBC is owned by the British public but run by the government. It receives most funding from television license fees and format sales. The BBC has commercial subsidiaries like BBC Worldwide that help expand its international reach. Both companies use synergy by featuring characters across multiple media like movies, games, books and shows.
02 g322 section b film industry introduction 2014
This document provides an overview of the film industry, focusing on production, distribution, and exhibition. It discusses how films are funded and made (production), marketed and released in cinemas and other formats (distribution), and consumed by audiences paying to view films (exhibition). The document outlines the key roles of major studios and distributors in controlling distribution deals and prioritizing large Hollywood blockbusters over independent and foreign films. It also notes the challenges that increased costs of production and distribution pose to Hollywood studios and independent filmmakers.
Media industries and structure
This document provides an overview of different sectors within the media industries, including television, film, radio, and games. It notes that the BBC, ITV, Channel 4, and Channel 5 are the main television companies in the UK. The film industry has six parts and is dominated by major companies like Paramount and Disney. The gaming industry also has five key areas - development, publishing, manufacturing, distribution, and retail - and examples are provided of first and third party developers as well as popular retailers.
Media insti
Here is a draft section on film festivals:
Film festivals can be another important avenue for independent films seeking distribution. Some key festivals to consider include:
- Toronto International Film Festival (TIFF) - One of the largest public film festivals in the world, held annually in Toronto, Canada. TIFF is a major launching point for Oscar contenders and international titles seeking North American distribution. Screening at TIFF can help generate buzz and interest from distributors.
- Sundance Film Festival - The largest independent film festival in the U.S., held annually in Park City, Utah. Sundance premieres both American and international independent films. Landing a slot at Sundance is highly competitive but can lead to acquisition deals, as many distributors
AS Media Studies - Case Studies
The document discusses the marketing campaign for the film Les Miserables. It details the production company, cast, budget, and box office gross. It then outlines the extensive marketing campaign which included releasing clips and interviews to generate buzz, strategically timing the DVD release, and using social media to promote the film. The campaign made use of the film's iconic poster and trailers featuring musical performances to build anticipation ahead of the January release.
Warp films
Warp Films is an independent UK film production company based in Sheffield and London. It was established by the founders of Warp Records to initially produce short films with financial support from NESTA. In 2005, Warp Films launched its own film distribution arm to distribute both its in-house productions and acquisitions from other European markets. It has distribution alliances with Optimum Releasing and Madman Entertainment. Warp Films was also involved in establishing Warp X, a digital film studio, and producing films like This Is England which had limited distribution due to budget constraints but marketing including a website, posters, and trailers to appeal to alternative audiences.
Media sector t manston
The document provides definitions and key details about various media industries including film, TV, radio, print, and online. It defines each industry and lists some major companies. It then outlines key roles in each industry such as producer, director, and editor. It also identifies governing bodies that regulate the industries such as BBFC for film, Ofcom for TV and radio, and Press Complaints Commission for print. Each section concludes with a brief case study example.
synergy
Synergy refers to different entities cooperating to achieve a greater outcome than the sum of their individual parts. Media institutions exploit various platforms like web, DVDs, and downloads to sell multiple related products from a single film. This allows various companies to link up and profit from one major product. For example, Disney pioneered synergistic marketing techniques in the 1930s by allowing companies to use Mickey Mouse in various products and advertisements.
Film
The UK film industry consists of six main parts: development, production, facilities, distribution, exhibition, and export. It has a total workforce of around 27,800 people, with most working in exhibition and production. In 2007, 516 films were released in the UK, a 58% increase over the previous decade. Major film studios in the UK include Universal Studios, Film4, and 20th Century Fox. Universal was founded by Carl Laemmle, while 21st Century Fox and Channel Four Television Corporation now own 20th Century Fox and Film4, respectively. The film industry is linked to other industries like computer games, newspapers, and television broadcasting.
Synergy and cross_media[1]
Working Title Films utilizes synergy by leveraging its ownership by Universal Films and NBC Universal to market and distribute its films across multiple platforms. As part of a large media conglomerate, Working Title Films can produce and distribute television shows and films through Universal's production studios and distribution networks. It can also promote its content through NBC's television channels and theme parks. This level of integration allows Working Title Films to exploit various related products from one film across different outlets to increase profits.
Casestudypownership
The document summarizes the Walt Disney Company's business structure and operations. It discusses that Disney has four major sectors: media networks, parks and resorts, studio entertainment, and consumer products. It also describes that Disney has grown through conglomeration, globalization, integration, and media synergy. Disney faces competition from other companies targeting similar family audiences, such as Nickelodeon, but has maintained an advantage through its iconic characters and expansive theme park attractions.
British Independent Film Companies - Warp Films
Here are some key differences in the production processes and technical specifications between an independent British film like 'This is England' and a major Hollywood blockbuster:
- Budget: 'This is England' had a much smaller budget of £1.5 million compared to tens or hundreds of millions for a blockbuster. This impacts the scale and scope of production.
- Crew/Cast: A blockbuster would have a much larger crew and be able to afford A-list Hollywood stars. 'This is England' likely had a smaller, independent crew and cast unknown actors.
- Technology: A blockbuster would utilize the best and latest cameras, lenses, film/digital formats for high production values. 'This is England' probably used
Disney Pixar
Pixar is an animation studio based in California that is known for its CGI animated films. Pixar has won 22 Academy Awards for its films, which are created using its own RenderMan rendering software. Pixar released its first feature film, Toy Story, in 1995 and has since produced several other successful films using CGI animation and compelling storylines.
British Independent Film Company - Warp Films
Warp Films is an independent film production company based in Sheffield and London that has produced notable films such as This is England and Four Lions. The company focuses on lower-budget films than Hollywood and targets niche audiences through genres like social realism. Warp Films relies on partnerships with other companies to fund, produce, distribute and exhibit its films.
Film consumption
Looks at how films are cosumed by the audience - traditional exhibition, home theatre independent theatres, digital technology. For WJEC Film Studies
Unit 8 assignment 1b
The document discusses various aspects of ownership and financing within the film industry. It provides details about the Disney acquisition of Marvel Entertainment in 2009, including that Disney wanted to appeal to male audiences. It examines how the deal increased Disney's power as an oligopoly and may negatively impact other major film studios. The document also explores sources of funding for films, such as product placement, sponsorship deals, and public/private investments. Development funds and film funding schemes that support independent films are described.
Warp films
Warp Films is an independent UK film production company based in Sheffield and London. It was established by Warp Records founders Rob Mitchell and Steve Beckett, initially creating short films with financial support from NESTA. In 2005, Warp Films launched its own film distribution arm to distribute both its in-house productions and acquisitions from other European markets. It has a distribution alliance with Optimum Releasing and helped set up the UK Film Council's digital cinema network in 2005.
US Film Industry
The US film industry is controlled by an oligopoly of six major studios known as the Big Six. As subsidiaries of large conglomerates, the Big Six have high budgets that allow them to develop expensive films using advanced technology like CGI. Their size also enables synergy across film, soundtracks, and merchandise to maximize profits. As dominant global institutions, the Big Six aim their products at mass audiences worldwide and account for 70-75% of UK box office revenues, crowding out smaller, more culturally focused British films.
Media Distribution
YouTube would be a good initial platform to promote the film's opening sequence due to YouTube's large global audience of over 1.3 billion users. This could then lead to wider distribution through cinema screenings, DVD sales, and partnerships with streaming services like Netflix. Netflix would also be a good choice as it has 98 million subscribers worldwide who can access films across devices. A cinema release could further attract a large UK audience through promotions and the revenue per ticket is high.
Ownership in Media
The document discusses media ownership in the UK and internationally. It provides details on how the British Film Council funds the British film industry through various funds and digital screen investments. It also outlines that the main UK television channels - BBC, ITV, Channel 4 and Five - are primarily or completely funded by public broadcasting fees or advertising. The document contrasts mainstream films produced by major studios with independent films and provides an overview of the Bollywood and Hollywood studio systems. It closes with a discussion of the concentration of media ownership among just six major companies and the potential dangers of only a small number of owners controlling public opinions and perspectives.
3+4+5. researching disney and marvel across the three media sectors
The document discusses the history and operations of The Walt Disney Company and Marvel Entertainment. Disney was founded in 1923 and is currently the second largest media company in the world. It operates five main business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Marvel was originally a publishing company founded in 1939 called Timely Comics and became known for superhero titles created in the 1960s. In 2009, Disney acquired Marvel Entertainment for $4.24 billion, gaining ownership of Marvel Studios known for the highly successful Marvel Cinematic Universe films.
Disney
The Walt Disney Company was founded in 1923 and is now a massive entertainment conglomerate run by CEO Robert Iger. Disney owns multiple film studios, TV networks, music labels, and publishes books and games. They make money through theme parks, film distribution, licensing characters for toys and apparel. Disney uses its brands and franchises like Star Wars, Marvel and Pixar to create synergies across businesses in its "Scalable Dream Factory" model.
News corporation
The document discusses News Corporation's production and promotion of the 2009 film Avatar. It details how News Corp used its cross-media platforms and convergence across video games, toys, books and television promotions to market the film globally. Specifically in the UK, News Corp targeted British audiences through an IMAX trailer premiere and partnerships with Coca-Cola for an augmented reality marketing campaign. The film was a major commercial success and broke several box office records.
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02 g322 section b film industry introduction 2014
This document provides an overview of the film industry, focusing on production, distribution, and exhibition. It discusses how films are funded and made (production), marketed and released in cinemas and other formats (distribution), and consumed by audiences paying to view films (exhibition). The document outlines the key roles of major studios and distributors in controlling distribution deals and prioritizing large Hollywood blockbusters over independent and foreign films. It also notes the challenges that increased costs of production and distribution pose to Hollywood studios and independent filmmakers.
Media industries and structure
This document provides an overview of different sectors within the media industries, including television, film, radio, and games. It notes that the BBC, ITV, Channel 4, and Channel 5 are the main television companies in the UK. The film industry has six parts and is dominated by major companies like Paramount and Disney. The gaming industry also has five key areas - development, publishing, manufacturing, distribution, and retail - and examples are provided of first and third party developers as well as popular retailers.
Media insti
Here is a draft section on film festivals:
Film festivals can be another important avenue for independent films seeking distribution. Some key festivals to consider include:
- Toronto International Film Festival (TIFF) - One of the largest public film festivals in the world, held annually in Toronto, Canada. TIFF is a major launching point for Oscar contenders and international titles seeking North American distribution. Screening at TIFF can help generate buzz and interest from distributors.
- Sundance Film Festival - The largest independent film festival in the U.S., held annually in Park City, Utah. Sundance premieres both American and international independent films. Landing a slot at Sundance is highly competitive but can lead to acquisition deals, as many distributors
AS Media Studies - Case Studies
The document discusses the marketing campaign for the film Les Miserables. It details the production company, cast, budget, and box office gross. It then outlines the extensive marketing campaign which included releasing clips and interviews to generate buzz, strategically timing the DVD release, and using social media to promote the film. The campaign made use of the film's iconic poster and trailers featuring musical performances to build anticipation ahead of the January release.
Warp films
Warp Films is an independent UK film production company based in Sheffield and London. It was established by the founders of Warp Records to initially produce short films with financial support from NESTA. In 2005, Warp Films launched its own film distribution arm to distribute both its in-house productions and acquisitions from other European markets. It has distribution alliances with Optimum Releasing and Madman Entertainment. Warp Films was also involved in establishing Warp X, a digital film studio, and producing films like This Is England which had limited distribution due to budget constraints but marketing including a website, posters, and trailers to appeal to alternative audiences.
Media sector t manston
The document provides definitions and key details about various media industries including film, TV, radio, print, and online. It defines each industry and lists some major companies. It then outlines key roles in each industry such as producer, director, and editor. It also identifies governing bodies that regulate the industries such as BBFC for film, Ofcom for TV and radio, and Press Complaints Commission for print. Each section concludes with a brief case study example.
synergy
Synergy refers to different entities cooperating to achieve a greater outcome than the sum of their individual parts. Media institutions exploit various platforms like web, DVDs, and downloads to sell multiple related products from a single film. This allows various companies to link up and profit from one major product. For example, Disney pioneered synergistic marketing techniques in the 1930s by allowing companies to use Mickey Mouse in various products and advertisements.
Film
The UK film industry consists of six main parts: development, production, facilities, distribution, exhibition, and export. It has a total workforce of around 27,800 people, with most working in exhibition and production. In 2007, 516 films were released in the UK, a 58% increase over the previous decade. Major film studios in the UK include Universal Studios, Film4, and 20th Century Fox. Universal was founded by Carl Laemmle, while 21st Century Fox and Channel Four Television Corporation now own 20th Century Fox and Film4, respectively. The film industry is linked to other industries like computer games, newspapers, and television broadcasting.
Synergy and cross_media[1]
Working Title Films utilizes synergy by leveraging its ownership by Universal Films and NBC Universal to market and distribute its films across multiple platforms. As part of a large media conglomerate, Working Title Films can produce and distribute television shows and films through Universal's production studios and distribution networks. It can also promote its content through NBC's television channels and theme parks. This level of integration allows Working Title Films to exploit various related products from one film across different outlets to increase profits.
Casestudypownership
The document summarizes the Walt Disney Company's business structure and operations. It discusses that Disney has four major sectors: media networks, parks and resorts, studio entertainment, and consumer products. It also describes that Disney has grown through conglomeration, globalization, integration, and media synergy. Disney faces competition from other companies targeting similar family audiences, such as Nickelodeon, but has maintained an advantage through its iconic characters and expansive theme park attractions.
British Independent Film Companies - Warp Films
Here are some key differences in the production processes and technical specifications between an independent British film like 'This is England' and a major Hollywood blockbuster:
- Budget: 'This is England' had a much smaller budget of £1.5 million compared to tens or hundreds of millions for a blockbuster. This impacts the scale and scope of production.
- Crew/Cast: A blockbuster would have a much larger crew and be able to afford A-list Hollywood stars. 'This is England' likely had a smaller, independent crew and cast unknown actors.
- Technology: A blockbuster would utilize the best and latest cameras, lenses, film/digital formats for high production values. 'This is England' probably used
Disney Pixar
Pixar is an animation studio based in California that is known for its CGI animated films. Pixar has won 22 Academy Awards for its films, which are created using its own RenderMan rendering software. Pixar released its first feature film, Toy Story, in 1995 and has since produced several other successful films using CGI animation and compelling storylines.
British Independent Film Company - Warp Films
Warp Films is an independent film production company based in Sheffield and London that has produced notable films such as This is England and Four Lions. The company focuses on lower-budget films than Hollywood and targets niche audiences through genres like social realism. Warp Films relies on partnerships with other companies to fund, produce, distribute and exhibit its films.
Film consumption
Looks at how films are cosumed by the audience - traditional exhibition, home theatre independent theatres, digital technology. For WJEC Film Studies
Unit 8 assignment 1b
The document discusses various aspects of ownership and financing within the film industry. It provides details about the Disney acquisition of Marvel Entertainment in 2009, including that Disney wanted to appeal to male audiences. It examines how the deal increased Disney's power as an oligopoly and may negatively impact other major film studios. The document also explores sources of funding for films, such as product placement, sponsorship deals, and public/private investments. Development funds and film funding schemes that support independent films are described.
Warp films
Warp Films is an independent UK film production company based in Sheffield and London. It was established by Warp Records founders Rob Mitchell and Steve Beckett, initially creating short films with financial support from NESTA. In 2005, Warp Films launched its own film distribution arm to distribute both its in-house productions and acquisitions from other European markets. It has a distribution alliance with Optimum Releasing and helped set up the UK Film Council's digital cinema network in 2005.
US Film Industry
The US film industry is controlled by an oligopoly of six major studios known as the Big Six. As subsidiaries of large conglomerates, the Big Six have high budgets that allow them to develop expensive films using advanced technology like CGI. Their size also enables synergy across film, soundtracks, and merchandise to maximize profits. As dominant global institutions, the Big Six aim their products at mass audiences worldwide and account for 70-75% of UK box office revenues, crowding out smaller, more culturally focused British films.
Media Distribution
YouTube would be a good initial platform to promote the film's opening sequence due to YouTube's large global audience of over 1.3 billion users. This could then lead to wider distribution through cinema screenings, DVD sales, and partnerships with streaming services like Netflix. Netflix would also be a good choice as it has 98 million subscribers worldwide who can access films across devices. A cinema release could further attract a large UK audience through promotions and the revenue per ticket is high.
Ownership in Media
The document discusses media ownership in the UK and internationally. It provides details on how the British Film Council funds the British film industry through various funds and digital screen investments. It also outlines that the main UK television channels - BBC, ITV, Channel 4 and Five - are primarily or completely funded by public broadcasting fees or advertising. The document contrasts mainstream films produced by major studios with independent films and provides an overview of the Bollywood and Hollywood studio systems. It closes with a discussion of the concentration of media ownership among just six major companies and the potential dangers of only a small number of owners controlling public opinions and perspectives.
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3+4+5. researching disney and marvel across the three media sectors
The document discusses the history and operations of The Walt Disney Company and Marvel Entertainment. Disney was founded in 1923 and is currently the second largest media company in the world. It operates five main business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Marvel was originally a publishing company founded in 1939 called Timely Comics and became known for superhero titles created in the 1960s. In 2009, Disney acquired Marvel Entertainment for $4.24 billion, gaining ownership of Marvel Studios known for the highly successful Marvel Cinematic Universe films.
Disney
The Walt Disney Company was founded in 1923 and is now a massive entertainment conglomerate run by CEO Robert Iger. Disney owns multiple film studios, TV networks, music labels, and publishes books and games. They make money through theme parks, film distribution, licensing characters for toys and apparel. Disney uses its brands and franchises like Star Wars, Marvel and Pixar to create synergies across businesses in its "Scalable Dream Factory" model.
News corporation
The document discusses News Corporation's production and promotion of the 2009 film Avatar. It details how News Corp used its cross-media platforms and convergence across video games, toys, books and television promotions to market the film globally. Specifically in the UK, News Corp targeted British audiences through an IMAX trailer premiere and partnerships with Coca-Cola for an augmented reality marketing campaign. The film was a major commercial success and broke several box office records.
Disney
The Walt Disney Company was founded in 1923 and is now run by CEO Robert Iger with assistance from boards and department heads. Disney has many subsidiaries including ABC, Radio Disney, and Hollywood Records. They have acquired companies like Lucasfilm, Marvel, and Pixar to build franchises through films. Disney makes money through parks and resorts, media networks, and studio entertainment. They utilize a scalable business model to create brands and properties that generate revenue through various streams.
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The filming industry comprises companies involved in film production, distribution, and exhibition. Major filmmaking centers include the United States, India, Europe, and Hong Kong. Key companies in the industry include Walt Disney Company, Universal Studios, and Warner Bros. Entertainment. These companies have diversified into other media like theme parks and television networks, which provides advantages like maximizing profits and promoting brands across multiple platforms.
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The filming industry comprises companies involved in film production, distribution, and exhibition. Major filmmaking centers include the United States, India, Europe, and Hong Kong. Key companies in the industry include Walt Disney Company, Universal Studios, Warner Bros., and others who leverage synergies across film, television, music, and other media interests to maximize profits and brand recognition worldwide.
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The film industry involves producing and distributing movies. Major film production centers exist in the United States, India, Europe, and Hong Kong. In the UK, there are around 400 registered film companies, with 43% involved in production, 13% in distribution, and 44% in exhibition. Successful film companies like Walt Disney Company, Universal Studios, and Warner Bros. have diversified into other media like theme parks, music, television, and interactive games to maximize profits and promote their brands internationally.
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The film industry comprises companies involved in film production, distribution, and exhibition. Major filmmaking centers include the United States, India, Europe, and Hong Kong. However, many films are produced in countries with lower costs than the company funding the film. The UK film industry contributed £4.3 billion to the economy in 2006, with 516 films released that year. There are around 400 permanent film companies in the UK, with 43% involved in production, 13% in distribution, and 44% in exhibition. Major film companies include Walt Disney Company, Universal Studios, and Warner Bros. Entertainment, which have advantages from their ownership of other media interests that allows them to maximize profits through branding and synergies across platforms.
Walt Disney
The Walt Disney Company was founded in 1923 by Walt and Roy Disney as an animation studio. It is now one of the largest Hollywood studios, licensing 11 theme parks and several television networks. Headquartered in Burbank, California, Disney created the iconic character Mickey Mouse in 1928 and uses him as their official mascot. Disney has diversified its business into areas like films, television, home video, merchandise, and theme parks, dominating the family entertainment market. It faces competition from other entertainment companies but maintains competitive advantages through its collection of creative assets and consistent management philosophy focused on quality and value.
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The Walt Disney Company is an American mass media and entertainment conglomerate founded in 1923 and headquartered in Burbank, California. It is the world's largest media conglomerate in terms of revenue. Disney operates through five main business segments: studios, parks and resorts, consumer products, media networks, and interactive. It is best known for its film studio, theme parks, and television properties like ABC and ESPN. Mickey Mouse, created by Disney in 1928, is the company's primary symbol.
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Warner Bros. is a major film studio subsidiary of Time Warner headquartered in Burbank, California and New York. The author analyzes various production company logos, praising logos that are iconic, colorful, and relate meaningfully to the company name through imagery. Less effective logos are criticized for being too simplistic or having irrelevant imagery. Overall, the research showed the importance of logos having clear colors, meaningful representation of the company name, and an appropriate level of complexity without being too simple or complex.
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The Walt Disney Company has many departments and divisions that are overseen by chairmen and a board of directors. It operates in areas like media networks, parks and resorts, studio entertainment, and consumer products. Disney owns subsidiaries that create popular films, shows, characters, and merchandise, such as Pixar, Marvel, and Lucasfilm. It is a market leader in box office revenues and theme park attendance. While Comcast is one of Disney's main competitors in market capitalization, Disney has a higher asset turnover. Other major competitors include Time Warner and 21st Century Fox.
A Brief History of Transmedia
Transmedia storytelling has evolved over decades from early experiments in the 1950s to today's sophisticated strategies. Some key developments include:
- In the 1950s, Disney pioneered interactive TV and social TV by expanding their stories across TV shows and theme parks.
- In the 1970s and 80s, companies like Warner Bros. began mega-branding by developing stories across media like films, video games, and comics.
- Emerging technologies in the 80s-90s like the internet, hyperlinks, and search engines laid the foundation for today's social media and cross-platform stories.
- Modern transmedia employs two dominant strategies - expanding stories across the "long tail" of
Statistical report of Walt Disney
The Walt Disney Company is an American mass media and entertainment conglomerate founded in 1923 by Walt Disney and Roy Disney. It has five main business segments: media networks, parks and resorts, studio entertainment, consumer products, and interactive media. Robert Iger has served as CEO since 2005, during which time Disney acquired Pixar, Marvel, and Lucasfilm. Disney generates over $50 billion in annual revenue and has continued growing its business in media networks, parks/resorts, and studio entertainment.
Financial Analysis Project
Walt Disney has experienced steady growth over the past several years according to its financial statements. Its net income has increased each year from 2009 to 2013, with an average annual growth rate of about 15%. Gross margins have also increased steadily during this period from around 16% to 21%. The company invests roughly 18% of its total assets in current assets and 31% in long-term assets on average. It uses straight-line depreciation and has high inventory turnover, indicating efficient management of inventory. Liabilities consist of an average 35% in current liabilities and 65% in long-term liabilities, showing increasing investment in long-term assets.
Unit 2
TimeWarner is a major media conglomerate that owns Warner Brothers studio, which produced and distributed the film Gravity. TimeWarner consists of three main divisions: Warner Brothers for film and television, HBO for television programming, and Turner Broadcasting for news and entertainment networks. Warner Brothers studio benefits from TimeWarner's extensive media holdings and distribution channels in producing and promoting films like Gravity.
Disney and marvel presentation
Disney and Marvel have expanded across different media sections over the years. Disney originally started as an animation studio in 1923 and has since diversified into publishing, live action films, television, theme parks and more. In 2009, Disney purchased Marvel Entertainment for $4 billion and has made over $18 billion from Marvel films in the last ten years, with huge successes like the Avengers films. Both companies continue to create content across films, television, publishing, video games and more interactive experiences.
Marvel & disney media presentation final
Disney acquired Marvel Entertainment in 2009 for $4 billion. Since then, Disney has produced highly successful Marvel films through its Marvel Studios division, generating over $18 billion in box office revenue from Marvel movies. Today, Disney's net worth has grown to nearly $130 billion due in large part to the lucrative Marvel films. Disney and Marvel span multiple media sectors including publishing, film, television, interactive games and more.
A. Discuss which corporate diversification strategy (reference sectio.pdf
A. Discuss which corporate diversification strategy (reference sections 63 and 64 ) is being
pursued by Disney. Explain your reasoning with examples from the case overview. ( 5 Points)
Disney is the world's largest media company and is world-renowned for its Walt Disney Studios
and the popular Walt Disney Parks and Resorts. In 2022 it achieved $82 billion in annual
revenues. As a diversified media company, Disney is active in a wide array of business
activities-movies, amusement parks, cable and broadcast television networks (ABC, ESPN, and
others), as well as cruises, retailing, and streaming. It became the world's leading media
company by pursuing a corporate strategy of diversification and vertical integration, executed
through a series of highprofile acquisitions, which included Pixar (2006), Marvel (2009),
Lucasfilm (2012) (the creator of Star Wars), and 21st Century Fox (2019). It is the second largest
mass media producer after Comcast, which owns NBC and Universal Studios. While other more
focused media content providers such as Discover Communications. CBS, and Viacom have
seen decreasing revenues because of lower ratings and TV ad weakness, Disney was
strengthened through its other businesses based on its diversification strategy. Although its ad
revenues have decreased like other more focused content producers and distributors, its other
businesses are growing and allow it to maintain higher earnings compared to other rival media
producing firms.
Disney's strategy is successful because its corporate strategy, compared to its business-level
strategy, adds value across its set of businesses above what the individual businesses could create
individually. First, Disney has a set of businesses that feed into each other: its studio
entertainment, consumer products and interactive media, media network outlets, parks and
resorts, studio entertainment parks, and retail enterprises have overlapping aspects. Within its
studio entertainment businesses, Disney can share activities across its different production firms:
Touchstone Pictures, Hollywood Pictures, Dimension Films, Pixar Films, and Marvel
Entertainment. By sharing activities among these semi-independent studios, it can learn faster
and gain success by the knowledge sharing and efficiencies associated with each studio's
expertise. The corporation also has broad and deep knowledge about its customers, which is a
corporatelevel capability in terms of advertising and marketing. This capability allows Disney to
cross-sell products highlighted in its movies through its media distribution outlets, parks and
resorts, as well as consumer product businesses. Disney's Corporate Strategy Disney's main goal
in pursuing its corporate strategy is to build billion-dollar franchises based on movie sequels,
park rides, and merchandise. CEO Robert Iger leads a group of about 20 executives whose sole
responsibility is to hunt for new billion-dollar franchises. This group of senior leaders decides
top-dow.
Case study powerpoint
Walt Disney owns four major sectors: media networks, parks and resorts, studio entertainment, and consumer products. It is both horizontally and vertically integrated. Walt Disney and his brother Roy founded the company, and Walt Disney himself created many famous fictional characters. Currently, Robert Iger is the chairman and CEO of the Walt Disney Company, which owns subsidiaries like Pixar, Marvel, and Lucasfilm. Disney's main competitors are other large media companies like 21st Century Fox, Time Warner, and NBCUniversal.
Similar to Disney and Marvel Research (20)
3+4+5. researching disney and marvel across the three media sectors
3+4+5. researching disney and marvel across the three media sectors
A. Discuss which corporate diversification strategy (reference sectio.pdf
A. Discuss which corporate diversification strategy (reference sectio.pdf
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- 2. 2 Founded in 1923 by Walt Disney and is, as of May 2019, the second largest media company in the world with a market value of $242.21 billion. It operates five main segments of business: 1. Media Networks (everything within TV, radio, and cable networks, and related operations). 2. Parks and Resorts (theme parks, hotels, resorts, sports complex, dining and entertainment facilities, and water sports establishments). 3. Studio Entertainment (live action and animated pictures for distribution in the U.S. through subsidiaries and worldwide through partner companies). 4. Consumer Products (licensing and retailing of trade names, characters, and properties, plus educational books and magazines). 5. Interactive Media (produces online and mobile games, and gaming consoles).
- 3. 3 Originally created as a publishing company before becoming one of the leading producers of cinematic entertainment. Marvel started in 1939 as Timely Comics, and by the early 1950s had generally become known as Atlas Comics. The Marvel era began in 1961, the year that the company launched The Fantastic Four and other superhero titles created by Steve Ditko, Stan Lee, Jack Kirby and many others. The Marvel brand had been used over the years, but solidified as the company's only brand within a couple of years.
- 4. 4 Perhaps the most iconic part of the purchase is that of Marvel Studios, known for the production of the Marvel Cinematic Universe films – the highest-grossing film franchise of all time, having grossed over $22 billion at the global box office. Marvel Studios has released 23 films since 2008 within the Marvel Cinematic Universe, from Iron Man (2008) to Spider-Man: Far From Home (2019). These films all share continuity with each other, along with the One- Shots produced by the studio and the television shows produced by Marvel Television. Marvel Studios is also developing television series which will air on Disney+. It is not just the audio/moving image sector that Disney have utilised with Marvel, as they have also taken advantage of its strong history in the publishing sector whilst also creating content in the interactive sector. On August 31, 2009, The Walt Disney Company announced a deal to acquire Marvel Entertainment for $4.24 (£2.5) billion.
- 5. 5 • You are going to be working in pairs to conduct some research (don’t use Wikipedia) and create a PowerPoint presentation to deliver to the group and then include on your blog. • You need to research: • Disney’s practice across the three media sectors (publishing, audio/moving image, and interactive) in the past (before purchasing Marvel). • Marvel’s practice across the three media sectors in the past (before being purchased by Disney). • Disney’s practice across the three media sectors in the present (since purchasing Marvel). • You have got this lesson and the next to conduct your research and put together your presentations before you will be presenting in the following lesson. • Extension task: can you predict what might happen in the next ten years (you could look at Disney’s acquisition of Fox, for example).
- 6. 6 1. audio/moving image products, e.g. TV programmes, films, music videos, animations, TV and radio advertisements, radio broadcasts, podcasts 2. publishing products, e.g. newspapers, magazines, comics, brochures, advertisements 3. interactive media products, e.g. websites, mobile apps, e-magazines, mobile games, video games, online games, advertisements.