Cambridge Analytica harvested Facebook data of 50 million users to target ads for Trump's 2016 campaign. Most fake news was spread on Twitter by unverified users, with 25% of news links being fake or biased. Facebook was fined $5 billion for having knowledge of the data collection and not stopping fake news spread during the election.

1. Fake News
and Voters
In 2016 Trump’s campaign
team hired Cambridge
Analytica to harvest and
analyze the “likes”, friend
networks and personality
traits of 50 million US
Facebook users in order to
influence voters with
targeted images and videos.
Exposure to
Fake News
Expanded the team and
hired more diverse
employees to practice
more inclusivity.
Most of the fake news
was spread on Twitter
by mostly unverified
users.
Spreader of
Fake News
Spread of
Fake News on
Facebook
Facebook was fined with $5
billion USD after admitting to
having knowledge of
Cambridge Analytica data
collection for Trump’s
campaign and their lack of
involvement in stopping the
spread of fake news in
America’s 2016 election.
Out of 30 million tweets
that had a link to a news
outlet, 5 months preceding
the election day, 25%
spread either fake or
extremely biased news.
Fake news on
Twitter
Partnered with other
companies to expand the
range of services and
acquired more user base.
Talia
Rogers
Laid the groundwork of
the company and
introduced the best
practices for working.
Brenden
Gonzalez
Redefined the company's
vision and pursued
projects beyond the initial
scope.
Trent
Caldwell
DISINFORMATION,
FAKE NEWS
THE 2016 US ELECTION
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