This success story first presents you JustFab, its drawbacks and objectives. Then we will see how lengow offered a solution to this client and what were the benefits on JustFab's activity. In this success story you will find figures to illustrate the client's performances.

1. EASILY SELL EVERYWHERE
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JustFab Success Story

2. Lengow is the ecommerce automation solution that helps brands and distributors improve their performance, automate
their business processes and grow internationally. Intuitive and innovative, the Lengow platform is the key that opens
the door to strong profitability and visibility for products sold by online retailers around the world on all distribution
channels: marketplaces, comparison shopping engines, affiliate platforms and display/retargeting. With more than 1,800
partners that have been collaborating with Lengow since 2009, the Saas solution offers a powerful ecosystem to the 3,500
merchants that use it in 45 countries accross the globe.
Contact us for a demo of our solution.
WWW.LENGOW.COM
Marketplaces
Display /
Retargeting
Product Ads On-site
tools
Comparison
Shopping Engines
Affiliate
platforms

3. EASILY SELL EVERYWHERE
COMPANY OVERVIEW
Created in the United States in 2010, the Just Fab
group is made up of several subdivisions, which
each cater for different audiences: JustFab (shoes),
FabKids (children’s fashion) and Fabletics (women’s
sport). FabKids is currently only available in the
United States.
Up until recently, JustFab mainly focused on
shoes, but the group is developing its clothing
section, which used to represent only 5% of its
total activity, but with Lengow’s help, this figure
has risen to 25%.
www.justfab.fr
GOALS AND DRAWBACKS
Before using the Lengow platform, JustFab products
were on only one or two comparison shopping
engines, but the company was looking to improve its
visibility.
Its feeds were managed internally by a technical team,
who had no support. As a result, its feeds were not
developing and were often blocked for long periods of
time.
The main problem lay in the structure of
the feeds, which were not optimised to channel
requirements. They did not allow the group to
manage the variations of its products (by colour
or by size), nor to manage its detailed product
classification (sandals or high heels instead of
simply shoes), which inevitably created a notable
problem when it came to choosing relevant key words.
Secondly, JustFab did not have tools to measure
its results, which meant the company was unable to
measure accurate ROI.
At the time, the group was planning to expand
into Europe, so a combination of both poor feed
management and its expansion plans led JustFab to
get in touch with Lengow.
new
channels
as many
SKUs
as much traffic
from comparison
shopping engines
new
countries
10 2 X 5 X 5
AN AMERICAN RETAILER’S SUCCESSFUL
ROLL-OUT IN FRANCE AND SPAIN IN JUST 6 MONTHS

4. Lengow is the ecommerce automation solution that helps brands and
distributors improve their performance, automate their business processes
and grow internationally. Intuitive and innovative, the Lengow platform is the
key that opens the door to strong profitability and visibility for products sold
by online retailers around the world on all distribution channels: marketplaces,
comparison shopping engines, affiliate platforms and display/retargeting. With
more than 1,800 partners that have been collaborating with Lengow since
2009, the Saas solution offers a powerful ecosystem to the 3,500 merchants
that use it in 45 countries accross the globe.
Contact us
for a demo of our solution :
contact@lengow.com
“ Lengow has allowed us to
significantly increase our
visibility in record time.
Thanks to Lengow’s centralised feed
management, it was easy to integrate
on different distribution channels. The
company knew how to deal with our
expectations by adapting to our needs
and helping us to achieve our objectives. “
MARION VITRAT
Marketing Manager
SOLUTIONS
PROVIDED BY
LENGOW
JustFab started to work
with Lengow in August
2015. Today 3 people use
the solution, which lets the
company display its product
catalogue on a dozen
price shopbots as well as
Google Shopping, in both
France and Spain.
Within 24 hours, Lengow’s
technical support team
had replaced JustFab’s
two master feeds with
one optimised product
catalogue. JustFab was
also assigned an Account
Manager, who advised
them on the most appropriate comparison shopping
engines for its business. The Account Manager was
also able to set them up with contacts from these
channels so that they could get started more quickly.
As well as creating a new feed for the company, the
solution allowed JustFab to create more specific
product categories. In particular, the Find and
Replace function allowed the company to translate
its content from English to other languages more
efficiently. Thanks to the trading tool, JustFab can
now track its performance across its different
partners down to the product, and subsequently
optimise each of its campaigns. The platform also
allows JustFab to centralise its marketing channels in a
comprehensive and intuitive manner.
WWW.LENGOW.COM
Marketplaces
Display /
Retargeting
Product Ads Social
networks
Comparison
shopping engines
Affiliation
platforms
BENEFITS FOR
JUSTFAB’S
ACTIVITY
For JustFab, the main
benefit is the amount of
time that the solution
has helped save. Lengow
enabled them to be active
on a dozen comparison
shopping engines in
no time; an impossible
feat previously. Thanks
to product variation
management, the client
can now categorise its
products more thoroughly
with significantly more
SKUs. This strategy improves
both JustFab’s visibility
and performance, whilst
controlling its acquisition
costs.
Today, JustFab can respond much more effectively to
changing circumstances, because Lengow helps the
company forge relationships with new comparison
shopping engines in almost no time.
First and foremost, the solution has helped
JustFab generate more traffic, whilst also
optimising the distribution of its products
thanks to statistical feedback.
Five times more clicks from comparison
shopping engines, which is improving the
company’s ROI.
Before Lengow, JustFab had 2000 SKUs.
Now, that figure has reached 11000, which
helps improve JustFab’s visibility significantly.
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