The document discusses the role of visual social advertising in raising awareness about social issues, emphasizing the importance of engaging presentations and new tools. The author, Maciej Mysliwiec, shares insights from his experience as an academic and NGO trainer, highlighting the power of social media for advocacy. The overall objective is to connect emotionally with audiences to encourage action on social problems.

1. One image as thousand words
Visual social advertising as a way to build the
awareness of social problems
Maciej Mysliwiec
AGH University of Science and Technology
Kraków, Poland
Tinos, 25.06.2015

2. Academic teacher
Faculty of Humanities
AGH-UST Kraków
NGO trainer for
communication
wzmacniacz.org
Founder and volunteer
helping animals
stawiamynalapy.pl

3. I want to take you for a journey
www.picjumbo.com

4. a safe journey for you

5. So we can talk about problems

6. https://www.youtube.com/watch?v=fxyhfiCO_XQ
real problems…

7. It doesn’t matter who you are and what you do

8. that you have a mustache

9. Techklub Kraków, 8.04.2015
or a beard

10. Techklub Kraków, 8.04.2015
that You see black&blue instead of white&gold

11. I need to touch yourheart!
https://vine.co/v/hTPgDWlPT70

12. and show that we can get to every target
but we need to guess how
https://www.youtube.com/watch?v=-zFn3FKqexk

13. We need to use new tools!

14. We need to present better
Which cat would you like to adopt?

15. because social media give power

16. And show different ways for activity
https://www.youtube.com/watch?v=IJNR2EpS0jw
https://www.youtube.com/watch?v=IJNR2EpS0jw

17. Thank You
• maciej.mysliwiec@gmail.com
• fb.me/mysliwiec
• tt: @maciekmysliwiec