In the event of a disaster, you need to be able to recover lost data quickly to ensure business continuity. For critical applications, keeping your time to recover and data loss to a minimum as well as optimizing your overall capital expense can be challenging. This session presents AWS-enabled solutions, along with Disaster Recovery architectures, that you can leverage when building highly available and disaster resilient applications. We will provide recommendations on how to improve your disaster recovery plan and discuss example scenarios showing how to recover from an event. Presented by CloudEndure.

1. 2017 CloudEndure - Confidential
Gonen Stein
VP Business Development
September 2017Confidential

2. 2017 CloudEndure - Confidential
 Founded: 2012
 Offices: NYC, Boston, SF, Tel-Aviv
 Investors:
Magma Venture Partners, Infosys, Dell EMC,
VMWare, Mitsui, other strategic investors
About CloudEndure
Our Mission
Enable any-to-any Live Workload Mobility
10 coolest cloud
startups of 2015

3. 2017 CloudEndure - Confidential
Some of our Customers and Partners
Customers Channel Partners
Cloud ProvidersTech Partners

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CloudEndure and AWS
“We would not have finished migration in time had
we not used CloudEndure. There was no way we
would have finished the way we did without them.”
Bob Gelety,
Director of Network Engineering at Clark Construction
AWS Migration Hub

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Cloud-based Disaster Recovery

6. 2017 CloudEndure - Confidential
Organizations today understand the critical need to recover from
IT outages, application failures, malicious attacks, FAST! Why?
 Ensure resilience
 Stay competitive
 Avoid regulatory risks
 Keep customers happy
 Maintain reputation
Disaster Recovery: No Longer “Nice-to-Have”
Just ask Delta Airlines - A mere 5-hour
outage cost them over $150 million.

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So, What’s the Problem?
“Why don’t all enterprises have air-tight, 100%
reliable business continuity disaster recovery
strategies in place?”

8. 2017 CloudEndure - Confidential
According to CloudEndure’s Disaster Recovery Survey,
the biggest challenges customers face are:
 Insufficient IT resources
 Budget limitations
 Lack of in-house expertise
Disaster Recovery Practices & Trends
Insufficient IT resources • 19%
BudgetLimitations • 17%
Lack of In-house expertise • 16%
Keeping up with the pace of change/growth • 14%
Limit on our ability to prevent softwarebugs • 11%
Cloud resource capacity •9%
Limit on our ability to prevent configuration errors •8%
Coping with peak demand • 7%
Source: CloudEndure Disaster Recovery Survey

9. 2017 CloudEndure - Confidential
The “old on premise way” of Disaster Recovery is outdated
 Massive upfront investment & high ongoing costs
 Data growth increases hardware and operational costs
 Hard to actually test without business disruption
 Management and infra. overhead for globally distributed businesses
 Vulnerable to cyber threats/hacking
 Need systems up in minutes (not hours/days!)

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Why cloud for Disaster Recovery
 No upfront hardware investment needed
 Only pay for rightsized compute/storage when actually needed
 Lower IT management overhead
 (MUCH!) More automation
 Easy and repeatable testing
 Regional flexibility

11. 2017 CloudEndure - Confidential
OS-based continuous
block-level replication
CloudEndure Key Technology Pillars
1-minute Any-to-Cloud
Image Conversion
Minimal footprint
replication staging area
Replicate any applications
from physical / virtual /
cloud-based machines
No disruption or reboot
of source machine(s)
Designed for busy
databases without
impacting performance
Disaster Recovery benefits & business drivers
CloudEndure Disaster Recovery
 99%+ compute cost reduction
 70% storage cost reduction
 100% OS & App cost reduction
 100% networking reduction
Mission-Critical
Recovery
Objectives
Failover &
failback
Non-disruptive
easy testability
Simple
to deploy
No need for
re-networking
Reduce DR Infra
TCO by 80%+
 Failback to any Infrastructure
 Failback RPO – Zero
 Failback RTO - Minutes
 RPO – Sub-second
 RTO - Minutes
 No impact on source application
 No impact on replication
 Easily test in network isolation
 No appliances to configure
 No storage to provision
 No OS expertise required
 No DB/App expertise required
 Use identical networks for DR
 No network conflicts
 Hardcoded configurations
not impacted

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Source location
CE Agent
Boot1
Data1
CE Agent
Boot3
Data3
CE Agent
Boot2
Data2
Lightweight staging area
in target Cloud DR location
Lightweight Linux
replication
server(s)
Low-cost
Staging area storage
Boot1
Data1
Boot2
Data2
Boot3
Data3
Normal operation – Continuous replication into lightweight staging area
 Reduce DR site compute costs by 95%+
 Reduce DR site storage costs by 70%+
 Zero DR site duplicate OS license fees!
 Zero DR site software/DB license fees!
 Zero DR site networking equipment fees!
 Continuous replication with sub-second RPO
Continuous data
replication traffic
(compressed &
encrypted), with
sub-second
RPO

13. 2017 CloudEndure - Confidential
Target subnet(s) in
Cloud DR location
CE Agent
CE Agent
CE Agent
Lightweight staging area
subnet in Cloud DR location
Lightweight Linux
replication
server(s)
Low-cost
Staging area storage
Boot1
Data1
Boot2
Data2
Boot3
Data3
Disaster event / test - Target rightsized servers launched within minutes
 Rapid machine recovery (RTO of minutes)
 Self-service DR dashboard
 Unlimited free non-disruptive DR tests
 Built-in fail-back to any infrastructure
 Enable one-click future migration
 Enable cross-region / cross-cloud DR
DR
orchestration &
System
conversion with
RTO of minutes
Boot1
Data1
Boot2
Data2
Boot3
Data3

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How does it work?
* No reboot, No performance impact, No application configuration
** May be modified any time after the CloudEndure agent is installed
Blueprint corrections needed?
Test target server
Launches and converts
machine(s)
Install Agent *
Replication Begins into
low-cost staging area
Configure Blueprint
Anytime after
initial sync begins
Cutover/Failover
Ready?

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Launch
Target
Instance(s)
Configure Target Blueprint
Continuous
Replication
Traffic
Target
Staging Area
Cluster
Staging Volumes
Target Instance
Target Instance
Agent
Agent
Console
CloudEndure
Machine
Converter
Source
Boot
Boot
Replication Servers Subnet (staging area) Target Subnet(s)
API (Staging)
API (Launch Target)
Handshake
CloudEndure Architecture
AWS

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Disaster Recovery Demo

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Customer Case Study

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Live Migration to AWS

19. 2017 CloudEndure - Confidential
Migrations are tough!
 Tight timelines due to impact on the business
 Application complexity
 Human error (misconfigurations or leaving things behind)
 Long and stressful cutover windows
 Lack of automation for mass-scale migrations

20. 2017 CloudEndure - Confidential
OS-based continuous
block-level replication
CloudEndure Key Technology Pillars
1-minute Any-to-Cloud
Image Conversion
Minimal footprint
replication staging area
Replicate any applications
from physical / virtual /
cloud-based machines
No disruption or reboot
of source machine(s)
Designed for busy
databases without
impacting performance
Live Migration benefits
CloudEndure Live Migration
 No need to train staff on
specific OS/App/DB nuances
 Cut project timelines
 No DB-level tools required Project
management
dashboard
Non-disruptive
easy testability
 Track progress
 Identify project risks
 Integration with Migration Hub
 Data is always in real-time sync
 Cutover windows of minutes
 No impact on source application
 No impact on replication
 Easily test in network isolation
 Documented APIs
 Integrated Post-Script support
 Test until 100% confidence
 No surprises during cutover
Shorten
cutover window
Reduce
human labor
and complexity
Migration
automation and
optimization
Predictable and
no-risk cutover

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Live Migration Demo

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Q&A

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Thank You
Gonen Stein
VP Business Development
gonen@cloudendure.com
CloudEndure Disaster Recovery on AWS Marketplace
CloudEndure Live Migration on AWS Marketplace

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REFERENCE SLIDES

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Continuous
replication
Management
Server(s)
Source location
Migration from ANY to ANY / DR Fail-back
CloudEndure
Agent
CloudEndure
bootable
recovery
media
Target location
Continuous
replication
CloudEndure
Agent
CloudEndure
bootable
recovery
media