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Adobe Advertising Cloud: The Reality of Cloud Bursting with OpenStack

Nicolas Brousse
Nicolas Brousse
Nicolas BrousseCloud Technology Leader | Director, Operations Engineering at Adobe

After successfully moving a large workload from a Public Cloud to an OpenStack Private Cloud, the former TubeMogul Operations Engineering team tackled its next important step toward Cloud Bursting. While experiencing hyper-growth on the Adobe Advertising Cloud, the team had to figure out a simple way to quickly provision new compute resources. Our latency critical workload need our core private resources while some workload can safely leverage public cloud. Cloud Bursting helped to ensure rapid support of the business and provide a more flexible capacity planning strategy. Being able to burst some workload back to the Public Cloud allowed the team to leverage the best of public and private cloud. In this presentation, we will detail how the team dealt with the network complexity between clouds infrastructure, the cost effectiveness of cloud bursting, the impact on performance, and the hard reality of multi-cloud environments.

Adobe Advertising Cloud: The Reality of Cloud Bursting with OpenStack

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© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Advertising Cloud: The Reality Of Cloud Bursting with OpenStack
Nicolas Brousse | Director, Operations Engineering
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Advertising Cloud
2
Cross-Channel
End-to-End
Audience at the Core Brand Safety
And
High Performance
Data-Driven Creative
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3
Programmatic Ad Buying
Now: Software based purchase
with Real Time Bidding
Before: “RFP, IO, human based
orders”
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
Technical Challenges
Latency Requirement
<50ms @ 95th percentile
High Volume Traffic
+100 billions request a day
Huge Datasets
billions of object to store
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5
Public Clouds Can Be Annoying
Lack of visibility on technical
limitations or performances
Costs controls and projections
can get cumbersome
Can become a blame game
without improvement options
© 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
Private Clouds Rock
You know everythingYou control everything You perform the best

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Adobe Advertising Cloud: The Reality of Cloud Bursting with OpenStack

  • 1. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Advertising Cloud: The Reality Of Cloud Bursting with OpenStack Nicolas Brousse | Director, Operations Engineering
  • 2. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. Adobe Advertising Cloud 2 Cross-Channel End-to-End Audience at the Core Brand Safety And High Performance Data-Driven Creative
  • 3. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 3 Programmatic Ad Buying Now: Software based purchase with Real Time Bidding Before: “RFP, IO, human based orders”
  • 4. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4 Technical Challenges Latency Requirement <50ms @ 95th percentile High Volume Traffic +100 billions request a day Huge Datasets billions of object to store
  • 5. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 5 Public Clouds Can Be Annoying Lack of visibility on technical limitations or performances Costs controls and projections can get cumbersome Can become a blame game without improvement options
  • 6. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6 Private Clouds Rock You know everythingYou control everything You perform the best
  • 7. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7 Hybrid Cloud is Better Can use the most efficient technology and services based on use cases You end up with siloed infrastructure and can’t truly benefit of cross solutions ... But still a mess
  • 8. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8 Private Cloud: Scaling Challenges • Can’t scale quickly enough • Impact stability and growth
  • 9. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 9 Implement Cloud Bursting • Quickly overflow compute resources to Public Cloud • Help mitigate uncontrolled peak • Buffer for procurement delays
  • 10. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 10 Cloud Bursting: Not quite that easy… • Can be hard to build right • Can be costly to operate
  • 11. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. CloudMogul A Journey of Infrastructure Automation
  • 12. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 12 CloudMogul: The Journey 2011 2012 2013 2014 2015 2016 Ideation Driven by Costs & Performances Eucalyptus OpenNebula OpenStack CloudStack Evaluation Technically driven Evaluate Eucalyptus EC2 Compatibility Vendors Help Resources constraints Zynga Model Failed Reset with OpenStack DIY Design and build to fit our need Stick to OS core GlusterFS is slow Ceph can be painful In Production! A Make it work moment Give up on EC2 compatibilities Tune for the workload Growing! Costs and technically driven Deployed more locations Scale, automate, iterate
  • 13. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 13 CloudMogul: Philosophy Lean Operations Team Do A Lot With A Little Cattle Not Pets Rack And Roll Continuous Delivery Automate Everything
  • 14. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 14 6 OpenStack locations Multi Cloud Region
  • 15. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 15 CloudMogul: Multi-Cloud Challenges • Long learning curve with many iterations needed • Complexity of deployments, upgrades, or patching • Many immature options with roadblock or instabilities • Cloud API compatibility is an utopia • Different behaviors (Network, Disks, CPU) • No mature, on-premises, block storage options
  • 16. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 16 CloudMogul: Going thru the Journey • OpenStack: Stick to the core, keep it simple • Simple Network Designs to scale, innovate, and iterate quickly • Keep hardware operations lean, use a VAR • We are not in the 90s anymore: Leverage today technologies
  • 17. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 17 CloudMogul: Private Cloud Outcomes • Observed 30% cost savings and reduced server footprint. • Improved visibility on the full stack which helped for troubleshooting and performance improvements. • Have a strong technical need for it. Cost shouldn’t be the only driving factor.
  • 18. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 18 CloudMogul: New Challenges Hyper growth and seasonal traffic peaks Ø Difficult capacity planning Ø Long delays to procure new hardware
  • 19. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 19 CloudMogul: KISS Cloud Bursting • Identify compute candidate to burst • POC to Validate feasibility: SSH L2 Tunnel, AWS VPC • Measure Service Impact: Latency, Volumes, Performances
  • 20. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 20 CloudMogul: Cloud Bursting at Scale • Size a dedicated network pipe: AWS Direct Connect 10G • Link directly to OpenStack Network. Configure Routes. • Automate scaling with Terraform • Update code deployment on CI/CD
  • 21. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 21 CloudMogul: Bursting Limits • Understand constraints with Network, Latencies, and Costs • Burst as needed. Measure service impact.
  • 22. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 22 CloudMogul: The Journey 2011 2012 2013 2014 2015 2016 Ideation Driven by Costs & Performances Eucalyptus OpenNebula OpenStack CloudStack Evaluation Technically driven Evaluate Eucalyptus EC2 Compatibility Vendors Help Resources constraints Zynga Model Failed Reset with OpenStack DIY Design and build to fit your need Stick to OS core GlusterFS is slow Ceph can be painful In Production! A Make it work moment Give up on EC2 compatibilities Tune for the workload Growing! Costs and technically driven Deployed more locations Scale, automate, iterate 2017 Expand Footprint in US Implement Cloud Bursting Terraform, Containers, SDN
  • 23. © 2017 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 23 The Bottom Line: It’s all about Infrastructure Automation • Automate Everything, including network • Handle hardware like software, Rack and Roll • What was hard before is now easier • Don’t lose yourself in tech trends, focus to Delight Your Customers