In The Beginning There Was

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In the beginningthere was…

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DAMIAN BATTLEDAMIAN BATTLEDAMIANBATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLE

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First ever graduateplacement for companyJoined the Blown Fibre DivisionLearnt B2C marketing at the sharp end manning the Ideal Home Exhibition for a monthMapped UK market potential for future development building own modelTrained to install and survey to gain customer insightRockwool signed up to further placement studentshttp://www.rockwool.co.uk/

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Then there was…

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Graduate MarketerFMCG salesand marketing trainingManaged Kent sales areaInvited to join full time based on performancehttp://www.gsk.com/

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Then there was…

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NPD Assistant promotedto Commercial Product ManagerNow part of TarkettB2B, B2C and Specification marketsFormed partnerships with Laura Ashley and Marks and SpencerNew UK markets were created selling products at a premium of over 55% to what had previously been ever achieved and the company finally broke into lucrative export markets and specialist interior designhttp://www.tarkett-commercial.com/uk/

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Before I washeadhunted to…

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Group Product ManagerNowpart of KohlerB2B, B2C and Specification marketsTook responsibility for a new product sector, power showers and event managing the largest ever launch in its core mixer shower market. NPD to create the offer and above and below line activity to sell it through retail and distributor outlets. Mira established a firm foot hold in the power shower market with an 8% market share and critically its core product had been re branded, redesigned and successfully re launched.http://www.mirashowers.co.uk/home.htm/

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Group Product ManagerNowpart of Newell RubbermaidB2B, B2C and Specification marketsIn three years 25% of contribution was coming from new business and new markets. I was instrumental as a core supplier in the formation of the Depot concept for B&Q, which revolutionalised merchandising and POS concepts in the sector.Introduction of category management to the company.Authorship, implementation and control of a new product development processhttp://www.newellrubbermaid.com/public/index.aspx

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Marketing and CustomerServices DirectorThe launch of a pioneering customer relationship management scheme Internal business process re engineering team, cross functional that was put in place to integrate 5 diverse businesses over 11 sites around the UK.Completely overhauled the customer services department, designing, recruiting and managing a new, effective, low cost, centralised call centre for the groupIdentified over £3m of new business.Co authorship of a NPD process adopted by the PLC for all group companies.http://www.duraflex.co.uk/

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Before I projectmanaged the launch of…

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Marketing and CustomerServices DirectorSuccessful project management of the company and product launch. Recruited, managed and developed a team of 15 including both marketing and technical customer services, and created an offer that enabled profitable growth from 0 to £15m turnover in four years.Industry leading best practice in customer service and lead time reduction though the successful management of complex, software based, technical innovation. Development of a role as a Business Consultant to the customer base. http://www.ultraframe-conservatories.co.uk/

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Before I didmy own thing with…

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ConsultantRemained profitable dueto my commercial acumen, work generated from referral and networking.Exposure to new market sectors such as automotive and pharmaceutical though strategic consultancy and interim project management. Gaining experience in customer insight and business planning working on behalf of marketing communication agencies running workshops to drive change.

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And got askedto join a client…

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Marketing DirectorRecruitment, managementand mentoring of a new marketing team that became the hub for business development.Increased fact based decision making at a board level, leading the development of a profitable 63,000 record B2B database that eliminated the need for bought in data.Effective management of cross functional teams in my division as well as project work on behalf of the Chairman for the group as a whole.Championing digital marketing on behalf of the groupProviding customer insighthttp://www.epwin.co.uk

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So what next?

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DAMIAN BATTLEDAMIAN BATTLEDAMIANBATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEReal Edge Limited, The Old School,Main Street, Awsworth, Nottingham, NG16 2QTTel: +44 (0)115 932 7727 Fax: +44 (0)115 932 7766 E-mail: sales@realedge.co.uk www.realedge.co.ukDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLEDAMIAN BATTLE

In The Beginning There Was

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