2. Marketing and branding
PS4:Push The Boundaries Of Play:
https://www.youtube.com/watch?v=D0x-
QtxAZCA&feature=youtu.be&t=121
(1 min 23 seconds – from 2 min to end)-slide
3
Share button, Share Play：
https://www.youtube.com/watch?v=FYZdi7X
h6ig&feature=youtu.be&t=164 ( 39 seconds
– from 2 min 44 to end )-slide 4
2015 Black Friday Winner-PS4:
https://www.youtube.com/watch?v=4DD9Nn
X0NgE (43 seconds)- slide5
(Sorry for these current time YouTube video URLs does not work on
Slide Share)
Figure 3
Figure 4
3. Technological Affordances
PS4 Specifications
The newest wireless controller: DualShock 4
https://www.playstation.com/en-
us/explore/accessories/dualshock-4-wireless-controller-
ps4/
System software 3.00 – UI Revision
http://blog.eu.playstation.com/2015/09/29/everything-you-
need-to-know-about-ps4-system-software-3-00-out-
tomorrow/
How PlayStation 4 Works
http://electronics.howstuffworks.com/ps4.htm
4. User experiences
Most popular Blogs and Comments
Journey for PS4: Almost, but not quite
http://www.polygon.com/forums/ps4/2015/
7/24/9030873/journey-for-ps4-almost-but-
not-quite
http://share.blog.us.playstation.com/
PS4 loud fan noise- Like a hair dyer
http://www.avsforum.com/forum/142-
playstation-area/2015681-ps4-loud-fan-
noise.html
5. Themes and arguments
• Whether the Black Friday in 2015 is just a flash in the pan for the
PS4 ?
• PS4’s updates follow the trend of the times.
• The instability of the PSN hit the PS4 players' self-
confidence.(PlayStation Network- PSN )
6. Academic research
• Addady, M. 2015. 'Your PlayStation 4 is about to get these new
features', Fortune.Com, p. N.PAG, Business Source Premier.
• Bolton, M. 2013. 'Is the PlayStation 4 the future of the PC?', APC
(Bauer Media Group), vol. 33, no. 5, pp. 10-11.
• Lohmann, R. J. 2014. 'Shared Play with the Push of a Button: a Mixed-
Method Analysis of Sony PlayStation 4’s Share-Platform', OAIster.
• Peckham, M. 2014. 'PlayStation 4, PC Lead Development in European
'State of the Industry' Report', Time.Com, p. 1, Business Source
Premier.
• Peckham, M. 2013. 'PlayStation 4 Review: Sony's Comeback
Console', Time.Com, p. 1, Business Source Premier,.
7. Reference list
Picture:
1. Amazon PS4 Reviews are Hilarious
http://jhack.co.uk/2013/02/amazon-ps4-reviews-are-hilarious/
2. Long lines of fans welcome launch of Sony’s PlayStation 4
http://hotdigitalnews.com/long-lines-of-fans-welcome-launch-
of-sonys-playstation-4/
3. PlayStation 4 won Black Friday
http://www.geek.com/games/playstation-4-won-black-friday-
according-to-study-1640731/
4. Share Play: Teaching A New Dog Old Tricks
http://www.thesixthaxis.com/2014/10/29/share-play-teaching-a-
new-dog-old-tricks/comment-page-2/
