Edu Networks provides a database of information on schools and colleges including fees, courses, admissions, and placements. It aims to help students in their education journey from school to college. The service targets school, college, and international students. It offers information on studying abroad as well as guidance on college admissions. Competitors also provide college information but Edu Networks stands out through services like personal admission assistants and a school database. It will use social media, app store optimization, and other methods to promote the app, which will be priced affordably at $6 per month.

2. WHAT IS EDU NETWORKS?
Edu Networks provides a
database to know anything
and everything about schools
and colleges across a wide
range of streams like Arts,
Science, Engineering,
Commerce, Management,
Mass communication,

3. It has most credible information
on College Fees, Courses,
Admission Updates, Placements
and Hostels.
So, start with EDU NETWORKS
before planning for Application
Process, add your selection with
credible and make a well informed
DECISION.

4. MISSION
Our Mission is to help the
student community to
achieve prosperity in all
walks of their life

5. TOP FEATURES

6. SEGMENTATION AND TARGETING

7. It will target students of three
categories:
• School students
• College students
• College students aiming to
study abroad

8. For school students the
students of higher secondary
they can explore which is the
best college they can get after
their matriculation.

9. College students aiming to study in
India: This is mainly for the
students who wish to pursue their
higher studies(bachelors and
beyond) India. They will be
provided with information
according to the credentials
submitted by them depending upon
their marks, specifications, and
choices.

10. SERVICES

11. • It will provide information on
studyng abroad, its procedure
and different colleges with the
most credible data.
• It will also help parents to search
for different schools for their
wards in their locality according
to their needs and choices.
SERVICES

12. SERVICES

14. CLOSEST COMPETITOR

15. POINTS OF PARITY:
• Helps the students to choose from
wide range of streams.
• Provides admission assistance.
• Great experience and user
interaction.
• It has most credible information on
College Fees, Courses, Admission
Updates, Placements and Hostels.
• Have different categories for full
time, part time and distance
education.
POSITIONING

16. POINTS OF DIFFERENCE:
• Provides information for pursuing
education abroad: admission
procedure, fees structure, qualifying
examination, college data etc.
• Students can hire a personal online
admission assistant who will guide
them through the admission
procedure and help him in all respect
till the completion of the admission
POSITIONING

17. POINTS OF DIFFERENCE:
• Has a database for parents confused
about schools.
• Provides help about schools nearest
to a locality, fee structure, admission
procedure, sports, hostels etc.
• Provides information about study
loans for pursuing higher education,
loans given by banks, their rate of
interests and other facilities
POSITIONING

18. Free features:
• Helps the students to choose
from wide range of streams.
• Provides admission assistance.
• Great experience and user
interaction.
FEATURES

19. Free features:
• It has most credible information on
College Fees, Courses
• Have different categories for full
time, part time and distance
education.
• Provides help about schools nearest
to a locality, fee structure, admission
procedure, sports, hostels etc.
FEATURES

20. Premium version:
• Provides information for pursuing
education abroad: admission
procedure, fees structure, qualifying
examination, college data etc.
• Students can hire a personal online
admission assistant who will guide
them through the admission
procedure and help him in all respect
till the completion of the admission
FEATURES

21. Premium version:
• Has a database for parents confused
about schools.
• Provides information about study
loans for pursuing higher education,
loans given by banks, their rate of
interests and other facilities
FEATURES

22. App store optimization (ASO)
• Optimizing app title, description, and
keywords to improve the search
ranking of your apps.
• Associating content with a variety of
keywords pertaining to the app itself
and your business.
• Not using the keywords in the app's
title again in the keywords section, as
the app title is also searchable.
Instead, utilizing it to include important
keywords that aren't in app title.
• Keeping descriptions short and sweet -
PROMOTION

23. PROMOTION

24. Using Social Media
• Using these channels to spread the word,
engage with users, and replying to their
queries promptly.
• Organizing contests that encourage people
to share app’s updates. Also relevant
sharing options can be included at certain
trigger points within your app to encourage
people to share their experience.
• promoting it to forums, blogs comment,
direct friends, exchanging reviews in groups
• Making a YouTube video to market the app
and create a Facebook page and inviting
friends and friends of friends to like it and
view it. Making some catchy title or front
PROMOTION

25. Other ways of promoting are:
• App Stores/Recommendation Sites
• Pre-Loads
• Optimize Search Discovery and the
Channels You Own
• Specialist Press
• Ad Networks
• Pay-Per-Installs
• App Giveaways
• Create a Mobile Web Version of Your App
• TV Ads
PROMOTION

26. 6 USD per month will be the best
price for the app as compares to
the premium services and facilities
it provides with comparison to its
high quality of services provided
including admission assistance and
bank data.
PRICING

27. RECAP
WHAT IS EDU NETWORKS
MISSION
TOP FEATURES
TARGETING
SERVICES
TOP FEATURES
FEATURES
PROMOTION PRICING

28. Created by Sunil Swaroop, CET Bhubaneswar,
during a marketing internship by Prof. Sameer
Mathur, IIM Lucknow.