A practical guide for digitally transforming your organization.

1. Digital Transformation
Climbing the staircase of
Giorgos Gavriil

2. WTF
is Digital
Transformation?!!

3. Digital Transformation is like teenage sex:
everyone talks about it,
nobody really knows how to do it,
everyone thinks everyone else is doing it,
so everyone claims they`re doing it…
TO PARAPHRASE DANIEL ARIELY

4. If you can`t explain it simply, you don`t
understand it well enough*
THE TRUTH IS
* Albert Einstein

5. 5 indications that you are
doing it wrong

6. #1 : FEATURE CREEP
Our product should have this, this
and this feature

7. #2: COPY WITHOUT DISCRIMINATION
Look at this nice feature that the
competition has. Let`s build it too!

8. #3: HIPPO EFFECT
The boss says that this feature is a killer

9. #4: OVER-OPTIMISTIC ROADMAP –
NO MVP
Sh$%t, we can`t make the deadline, let`s
phase out the most important features
that will take the longer to implement

10. #5: TECHNOLOGY AS AN
INNOVATION CUSHION
Chatbots are so hot right now, let`s build
one, anything, as long as we launch it first!

11. Managing successfully your digital
touchpoints
FLOOR 1

12. A long-term
approach

13. Find your Northern Star
It has to be:
Big
Bold
Expansive
Future-proof
TOWARDS A VISION

14. `Lyft was founded nearly six years ago with the mission to
improve people's lives through the world's best transportation.
Our vision was to reinvent cities around people, not cars.`
Melissa Waters, VP, Marketing, Lyft
Forbes, July 2018

15. Airbnb's mission is to help create a world where you can
belong anywhere and where people can live in a place,
instead of just traveling to it.

16. AIM FOR A QUICK WIN TO GAIN MOMENTUM
Start small but choose
wisely your first
project.

17. Design and Digital is not
a hippie dream

18. THE GOAL
To generate business
value for the company,
not simply create some
generic good experience.
BUT there is alignment:
only when you create
value for the customer,
you can generate
business value

19. MAKE IT MAINSTREAM IN THE ORG
Digital factory
instead of
innovation lab

20. Centralized or
De-centralized?
GOVERNANCE

21. Start
centralized
Educate &
streamline
Decentralize
touchpoints for
scale, keep strategy
@ the core
MY RECIPE

22. Policies Standards
2 IMPORTANT INGREDIENTS FOR A
SUCCESSFUL DIGITAL STRATEGY
+
Reference: Managing Chaos, Digital Governance by Design

23. INDICATIVE POLICIES` CHECKLIST
Accessibility
Domain names
Languages & localizations
Hyperlinks & hyperlinking
Intellectual property
Privacy
Security
Social media
Web records management

24. INDICATIVE STANDARDS CHECKLIST
Design standards (design system, motion
guide, iconography etc)
Editorial standards (how writes content, who
approves, tone of voice guidelines etc)
Publishing and development Standards
Network & infrastructure standards

25. Digitizing below the
line of visibility
FLOOR 2

26. OVERCOME THE PRODUCT SILOS
Think of customer
journeys, not channels

27. PRAXIA`S DIGITAL STRUCTURE

28. MORE THAN THE UI
Start thinking about
processes that affect the
experience

29. PERSONAL EXAMPLE FROM MOBILE CARRIER
WHEN YOUR
DATA IS 80%
FINISHED
YOU GET A
NOTIFICATION BRAND LOVE
+ =
THEORETICALLY

30. PERSONAL EXAMPLE FROM MOBILE CARRIER
WHEN YOUR
DATA IS 80%
FINISHED
NOTIFICATION TAKES INTO
ACCOUNT ONLY THE BASIC
PACKAGE AND NOT WHEN
THE PACKAGE IS RENEWED
TOO LATE, THANKS
FOR NOTHING !
OR
CHILL MAN, I STILL
HAVE 1GB UNTIL
TOMORROW!
+ =
IN PRACTISE

31. SERVICE BLUEPRINT

32. A RECIPE FOR SERVICE DESIGN
Reference: A guide to service blueprint by Adaptive Path

33. CHECKLIST
SIMPLIFY
PROCESSES &
PRODUCTS
AUTOMATE
PROCEDURES & NON-
ADDED VALUE
PROCESSES
DEFINE
PERFORMANCE KPIs

34. New business model
generation
FLOOR 3

35. THE TRAPPINGS OF THE INNOVATOR`S DILEMMA
By that point, the
larger company is too
far behind, and the
startup eventually
dominates.
Established firms do
not want to disrupt
their existing customer
relationship.
Startups take up the
challenge. Over time, they
learn enough to create a
strong product that takes
away its larger rival`s
customers.

36. BUSINESS MODEL MAP FOR THE NEW ECONOMY
Reference: WTF?: What's the Future and Why It's Up to Us

37. UBER MODEL MAP

38. ULTIMATE GOAL
Foster a culture of
experimentation where
mistakes are a way to learn

39. PROJECT PORTFOLIO
STRATEGIC RESEARCH
PROJECTS INCUBATOR
PROJECTS
IMPLEMENTATION
PROJECTS
Reference: This is service design doing

40. Don`t forget
the people

41. Thank you
Linkedin: /giorgosgavriil