Fujifilm wants to build up its social media presence, increase brand awareness and loyalty, and attract younger audiences. It will run a year-long social media campaign using Facebook, Instagram, Twitter and Pinterest. The campaign budget is $3,600 per year for social media ads and quarterly contests offering Instax cameras, coupons, and equipment as prizes to drive engagement. Success will be measured by a 15-20% increase in social metrics and website visits across all platforms.

2. FUJIFILM’S NEEDS….
• Build up their social media platforms
• Awareness of brand and products
• Building more loyalty and supporters
• Strive for uniqueness and individualism
• Become similar to social media platforms of
competitors in content style.
• Ex) Canon and Nikon.

3. • Bring out brand
awareness
• Find new people to join
the brand and build its’
consumer loyalty
• Increase social media
platforms by 15%-20%.
• Increase in views of
website by 15%-20%.
• Become known as
irreplaceable rather
than just known
• Provide more relevant
and relatable content
OBJECTIVE OF CAMPAIGN

4. • Younger
generation (Ages
16-30)
• Satisfying their
expectation
• Knows how to
use the different
social media
platforms
TARGET AUDIENCE

5. • One full year
• Four different
quarters (every
three months)
• Contests
throughout with
prizes/incentive
s
TIMELINE OF EVENTS

6. • CPC for social
media and Google
AdWords
• $10/day,
$300/month,
$3.6k/year
• Giveaway
Contests
• Instax Mini ~$70x4 every
three months
• Coupons/Discount Codes
(varies in value)
• Equipment giveaways
(ranges in price)
BUDGET

7. • Facebook
• Instagram
• Twitter
• Pinterest
SOCIAL MEDIA PLATFORMS

8. • Instax Mini
Contest
• Coupon/Discou
nt Contest
• Equipment
Contest
CONTEST(S)

9. • Growth of social
media outlet’s
from start to end
of campaign
• Increase in
“Visitors,” “Likes,”
“Followers,”
“Shares,” “Tags,”
and “Retweets”
• 15%-20% increase
of all social media
outlets combined
HOW DO YOU KNOW IT WAS SUCCESSFUL?

10. THANK YOU FOR LISTENING!