An interactive presentation for non-profits on how to tell their stories in video using widely available, easy-to-use tools that don't require big budgets. Presented at the Inyathelo Advancement Academy, September 2015.

1. “Maybe stories are just
data with a soul.”
— Brené Brown

2. Digital Storytelling
For Non-Profits

3. The Roadmap
1. Why stories?
2. Evaluating the status quo
3. Finding better stories
4. The digital difference
5. The recipe: Words, Sounds,
Pictures, Software

4. Before We Start
Working with a partner, write
down three reasons why
stories matter: Why are
stories an important
communication tool?
(2 minutes)

5. Key Questions
• What did I FEEL?
• What did I LEARN?
• What does this ADD to the
raw data?

6. So - how
do we
normally
tell our
stories?

7. So - how
do we
normally
tell our
stories?

8. Working with a partner, tell a
story about a moment when
you felt like your work really
mattered.
(2 minutes each)
Action Break

9. • What did you feel?
• What did you learn?
• What did you get that a
report wouldn’t have given
you?
As you listened…

11. Digital story: A short,
first-person narrative
created by combining
recorded voice, still and
moving images, and
music or other sounds.

12. Or to break it down:
1. Script
2. Sound
3. Pictures
4. Movie

13. Video is the END
not the beginning

14. Write down three ways
your organisation could
use digital storytelling…
(2 minutes)
Action Break

15. Finding the words
Speak first, write after
Once upon a time…
then…and now….
We and I: Own it!
PERFORM your story

16. Try it now!
Write a story about your
organisation. Use the Once
upon a time… then…and
now…. (5 mins)
Finding the words

17. And about sound…

22. !
Now
picture
this
"

23. What images
do you already
have?
What can you
make?
!

29. Move! 1: Get up close
Move! 2: Different angles
Play with light
Photo Tips

30. A student story

31. Write down three
opportunities you have
to take photographs
that tell a story
(2 minutes)
Action Break

32. On your PC:
• PhotoStory
• Windows Movie Maker
• Sony Movie Studio
On your Android phone/tablet:
• ComPhone Story Maker
• KineMaster Pro
Putting it together

34. Overwhelmed yet?

35. • Use stories to connect, to
evaluate, to reveal meaning
• You already know what
makes a good story
• It’s not about equipment
• Use what you have
The Nutshell

36. 1. List your resources:
• People and skills
• Pictures and videos
• Equipment
• Social media, other channels
• Contacts
2. Note one idea for a story
that you could make now
Last Actions

37. Thank you!
pam@digitalstorytelling.co.za

38. If you tell me, it’s an
essay. If you show me,
it’s a story.

39. ! # $ % & ' ( ( )
"