Digital printing technologies have modernized book printing by allowing on-demand printing of small quantities. This has enabled self-publishing and the establishment of thousands of new publishers. Digital printing reduces costs and turnaround times compared to traditional large-scale printing. One notable digital printing company is Pure Colours Digital Imaging, established in Australia in 1977. They specialize in low-quantity, high-quality printing of books, manuscripts, novels, photo books and art books within customers' budgets.