A few of the recent findings we discovered whilst working on an SEO beast which cover crawling, server log file analysis, site speed optimization and database optimizations. Technical SEO insights
Here we take a look at server log file analysis for SEO and explore not only the benefits but also the process of finding, gathering, shipping and analysing user agent logs
Dawn Anderson SEO Consumer Choice Crawl Budget Optimization ConflictsDawn Anderson MSc DigM
The document discusses how humans are drawn to choice but can be overwhelmed by too many options. It describes research showing people were more likely to buy jam from a display with 6 options than 24. The document also discusses how search engines struggle with the large amount of near-duplicate content on the web, which wastes crawling resources. It provides examples of research done at Google to better detect near-duplicate pages in order to improve search engine efficiency.
Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly.
Technical SEO - Gone is Never Gone - Fixing Generational Cruft and Technical ...Dawn Anderson MSc DigM
You have a shiny new site and your brand is looking for a fresh start with their offering. It may be one of many past migrations, protocol switches and redirections you're undertaken historically. But then you find that things didn't quite go as you expected. You never really got back to where you wanted to be in organic search. Part of this is because 'Gone is never Gone'. Every URL that ever was known of on your site is listed in the history logs in the Google search engine system and history logs are used to determine the amount of time your site will be apportioned crawling. You inherited technical SEO debt and generational cruft where everything gets blurred for Google in understanding which is the target URL for a particular term. This can be particularly prevalent when you migrate from one ecommerce platform to another because past crawling rules developed for your site are now not applicable but are still in the history and crawl patterns discovered.
The document discusses different types of duplicate content that can exist on websites, including perfect duplicates, near duplicates, partial duplicates, and content inclusion. It explains that search engines like Google have developed techniques to detect and handle different types of duplicate content differently. For example, perfect duplicates are filtered out before being indexed, while near duplicates or those with different URLs but similar text (DUST) may be indexed but not crawled as frequently to save resources. The document also discusses challenges around detecting different types of duplicate content and how search engines aim to return the most relevant result from a cluster of near-duplicate pages for a given query.
Technical SEO Myths Facts And Theories On Crawl Budget And The Importance Of ...Dawn Anderson MSc DigM
There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.
When multiple URLs are near-duplicates Google will choose one and discard the others. This is to ensure that users are not annoyed by multiple URLs which have the same or very very nearly the same and meet a search query in the same context and with the same intent equally well. Many ecommerce sites fall foul to cannibalisation (cannibalization) of their own SEO success because they have within their site a number of mistakes they make with regards to such issues as canonicalization, inconsistent internal link signals, semantic misalignment of intent in site categories and sections, incorrect implementation of href lang internationalization, and other 'clues' which search engines use to identify 'the best' version or source of information for a search query. Here we identify some of the symptoms of SEO cannibalization, and seek to find some solutions which can help to increase visibility for target pages in websites
An infinite loop occurs when a sequence of instructions in a computer program loops endlessly without a terminating condition. The document discusses issues with having too many URLs on a site that can lead to crawl budget problems with search engines like Google. It provides tips on using XML sitemaps, internal linking strategies, canonicalization, and keeping content fresh to help search engines better crawl and index a large site within the finite crawl budget.
Here we take a look at server log file analysis for SEO and explore not only the benefits but also the process of finding, gathering, shipping and analysing user agent logs
Dawn Anderson SEO Consumer Choice Crawl Budget Optimization ConflictsDawn Anderson MSc DigM
The document discusses how humans are drawn to choice but can be overwhelmed by too many options. It describes research showing people were more likely to buy jam from a display with 6 options than 24. The document also discusses how search engines struggle with the large amount of near-duplicate content on the web, which wastes crawling resources. It provides examples of research done at Google to better detect near-duplicate pages in order to improve search engine efficiency.
Mobile-first goes beyond simply indexing in a search engine. It has several meanings, which traverse user-behaviour, web design, adoption in different territories, adoption amongst user segments, adoption in different verticals. We need to be aware of these fundamentals changes in search behaviour and adapt quickly.
Technical SEO - Gone is Never Gone - Fixing Generational Cruft and Technical ...Dawn Anderson MSc DigM
You have a shiny new site and your brand is looking for a fresh start with their offering. It may be one of many past migrations, protocol switches and redirections you're undertaken historically. But then you find that things didn't quite go as you expected. You never really got back to where you wanted to be in organic search. Part of this is because 'Gone is never Gone'. Every URL that ever was known of on your site is listed in the history logs in the Google search engine system and history logs are used to determine the amount of time your site will be apportioned crawling. You inherited technical SEO debt and generational cruft where everything gets blurred for Google in understanding which is the target URL for a particular term. This can be particularly prevalent when you migrate from one ecommerce platform to another because past crawling rules developed for your site are now not applicable but are still in the history and crawl patterns discovered.
The document discusses different types of duplicate content that can exist on websites, including perfect duplicates, near duplicates, partial duplicates, and content inclusion. It explains that search engines like Google have developed techniques to detect and handle different types of duplicate content differently. For example, perfect duplicates are filtered out before being indexed, while near duplicates or those with different URLs but similar text (DUST) may be indexed but not crawled as frequently to save resources. The document also discusses challenges around detecting different types of duplicate content and how search engines aim to return the most relevant result from a cluster of near-duplicate pages for a given query.
Technical SEO Myths Facts And Theories On Crawl Budget And The Importance Of ...Dawn Anderson MSc DigM
There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.
When multiple URLs are near-duplicates Google will choose one and discard the others. This is to ensure that users are not annoyed by multiple URLs which have the same or very very nearly the same and meet a search query in the same context and with the same intent equally well. Many ecommerce sites fall foul to cannibalisation (cannibalization) of their own SEO success because they have within their site a number of mistakes they make with regards to such issues as canonicalization, inconsistent internal link signals, semantic misalignment of intent in site categories and sections, incorrect implementation of href lang internationalization, and other 'clues' which search engines use to identify 'the best' version or source of information for a search query. Here we identify some of the symptoms of SEO cannibalization, and seek to find some solutions which can help to increase visibility for target pages in websites
An infinite loop occurs when a sequence of instructions in a computer program loops endlessly without a terminating condition. The document discusses issues with having too many URLs on a site that can lead to crawl budget problems with search engines like Google. It provides tips on using XML sitemaps, internal linking strategies, canonicalization, and keeping content fresh to help search engines better crawl and index a large site within the finite crawl budget.
Bringing in the family to emphasise importance and win during crawlingDawn Anderson MSc DigM
In a web which is bursting at the seams with content, we need strategies to turn Googlebots head and emphasise 'Page Importance'. Bringing in family during crawling from a related sibling, auntie, uncle, parent URL, etc perspective can help to drive signals around which are the key pages in a site. Furthermore, using strong hub pages to meet needs are also emphasised as part of this process
Using 'page importance' in ongoing conversation with Googlebot to get just a bit more crawl budget as part of technical SEO strategy for ecommerce and enterprise SEO website projects
Googlebot has been put on a diet of URLs by the Scheduler in the web crawling system. If your URL’s are not on the list, Googlebot is not coming in. The increasing influx of content flooding the internet means that there is a need for prioritisation on web pages and files visited. Are you telling Googlebot and the URL Scheduler that your content is less important than it is via technical SEO and architectural blunders? There’s a real need to understand Googlebot’s persona and that of the Scheduler, along with the jobs they do, in order to ‘talk to the spider’ and gain more from your time with it.
Creating Commerce Reviews and Considering The Case For User Generated ReviewsDawn Anderson MSc DigM
This document discusses creating and considering user generated reviews. It notes that reviews disrupt the traditional path to purchase and are influential for consumers. There are two main types of reviews: professional reviews from a single entity that can be tracked, and user/consumer reviews from a crowd that may be biased. User reviews can build relevance and momentum through their numbers and natural language. They provide a full picture for consumers but come with responsibilities around moderation, fake reviews, and ensuring objectivity. In the end, both professional and user reviews have benefits and challenges to consider.
SEO - The Rise of Persona Modelled Intent Driven Contextual SearchDawn Anderson MSc DigM
Increasing volumes of data on users and 'users like users' via user modelling now provide search engines with clues as to what types of pages to rank for different user types, terms, in different contexts, locations & scenarios
WHY YOU SHOULD CARE ABOUT TAKING CARE OF CRAWLS (INTELLIGENT USE OF CRAWL ALLOCATION (BUDGET)). Investigating 'crawl budget', 'crawl rank', 'crawl tank' and 'crawl scheduling by Search Engines'
Technical SEO - Generational cruft in SEO - there is never a new site when th...Dawn Anderson MSc DigM
This document discusses how search engines like Google maintain historical records of URLs they have crawled, including metrics like crawl frequency and importance. This historical data is used to predict how often URLs should be recrawled and prioritize them in the crawling queue. Even URLs that return 404 or 410 responses may still be recrawled periodically since search engines never fully remove pages from their indexes. Managing URL history and prioritizing crawls becomes challenging at large scale due to the massive number of URLs maintained in search engine databases over time.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
This document discusses crawl optimization and how to manage a website's crawl budget. It defines crawl optimization as controlling what content search engines can and cannot crawl and index. The document explains that a site's crawl budget is related to its PageRank, with higher ranked pages receiving more frequent crawls. It then presents a case study where an ecommerce site saw a spike in crawled and indexed pages that hurt organic performance. Investigating found the robots.txt file was missing, allowing unnecessary pages to be crawled. The document outlines various ways to identify and prevent crawl wastage like faceted navigation parameters and internal search results pages.
The slides of my talk at the seokomm in Salzburg, Austria (November 2015).
It covers the basics of web crawling, with focus of search engine bots. It can be settled in the SEO space aswell as in the general webmaster world. Besides quotes of important influencers of Bing, Yandex and Google, it gives actionable advices on how you can influence the Crawl Budget allocation of search engine spiders.
In context of ajax / javascript crawling there is a minor excursion into the world of angularjs.
The talk closes on some insights on how we wrote our own CMS in order to cover all the SEO needs we are facing (multilanguage, multi-template, caching, if-modified-since, etc.).
If you like this talk, please follow me on twitter:
http://twitter.com/jhmjacob
And to miss to sign up for the Free Account of OnPage.org:
http://onpa.ge/V141p
Last but not least -> visit the seokomm next year if you are around - its worth it :)
http://www.seokomm.at/
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stoxpatrickstox
The document discusses many of the common issues that can arise when implementing hreflang tags for internationalization, such as tools providing incorrect information; content being served from different URLs than indexed; duplicate pages causing problems; and it taking time for all language versions to be crawled. It emphasizes that internationalization is complex with multiple systems involved and recommends automating the process as much as possible to avoid manual errors, and to expect that problems will occur and need repeated checking.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
Mobile-First Indexing and AMP - SMX Advanced 2018Alexis Sanders
Google is now using a mobile-first index based on how mobile devices would crawl the web.
In this session, you'll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You'll also learn tactics and techniques for maximizing the effectiveness of your site's AMP (accelerated mobile pages) content.
A Technical Look at Content - PUBCON SFIMA 2017 - Patrick Stoxpatrickstox
This document discusses various techniques for analyzing content quality, including those used by search engines like Google. It covers topics like keyword density, latent semantic analysis, TF-IDF, word embeddings, and more. The key message is that while search engines provide guides on quality content, there are many factors to consider and the best approach is to primarily focus on creating useful content for users.
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick StoxAhrefs
Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs who writes for their blog and speaks at conferences. He summarizes that Google's Page Experience update is currently rolling out and focuses on core web vitals like LCP, FID, and CLS. He provides tips on optimizing pages for speed by prioritizing critical resources, using content delivery networks, caching, and other techniques.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
This document provides guidance on how to successfully conduct a website migration without negatively impacting traffic, rankings, and revenue. It emphasizes the importance of pre-migration planning, actions, and post-migration checks. Key steps include defining responsibilities and resources, creating a project plan and checklist, setting up redirects, internal link updates, and benchmarking rankings. Post-migration, the document recommends checking robots.txt, redirects, log files, and conducting various tests through Google Search Console to identify any issues.
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Optimizing web performance (Fronteers edition)Dave Olsen
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
Speed Up WordPress Websites - Part 1 - WordPress Cairo MeetupAhmed Mohammed Nagdy
Speeding up a WordPress site involves optimizing images, using a content delivery network (CDN) to improve load times, selecting fast hosting, and implementing caching. Page speed is important for user experience and retention - users leave sites that take over 4 seconds to load. Optimizing images reduces file sizes while maintaining quality. A CDN stores content on globally distributed servers to deliver pages faster. Caching saves page content for quick retrieval to improve load times.
Bringing in the family to emphasise importance and win during crawlingDawn Anderson MSc DigM
In a web which is bursting at the seams with content, we need strategies to turn Googlebots head and emphasise 'Page Importance'. Bringing in family during crawling from a related sibling, auntie, uncle, parent URL, etc perspective can help to drive signals around which are the key pages in a site. Furthermore, using strong hub pages to meet needs are also emphasised as part of this process
Using 'page importance' in ongoing conversation with Googlebot to get just a bit more crawl budget as part of technical SEO strategy for ecommerce and enterprise SEO website projects
Googlebot has been put on a diet of URLs by the Scheduler in the web crawling system. If your URL’s are not on the list, Googlebot is not coming in. The increasing influx of content flooding the internet means that there is a need for prioritisation on web pages and files visited. Are you telling Googlebot and the URL Scheduler that your content is less important than it is via technical SEO and architectural blunders? There’s a real need to understand Googlebot’s persona and that of the Scheduler, along with the jobs they do, in order to ‘talk to the spider’ and gain more from your time with it.
Creating Commerce Reviews and Considering The Case For User Generated ReviewsDawn Anderson MSc DigM
This document discusses creating and considering user generated reviews. It notes that reviews disrupt the traditional path to purchase and are influential for consumers. There are two main types of reviews: professional reviews from a single entity that can be tracked, and user/consumer reviews from a crowd that may be biased. User reviews can build relevance and momentum through their numbers and natural language. They provide a full picture for consumers but come with responsibilities around moderation, fake reviews, and ensuring objectivity. In the end, both professional and user reviews have benefits and challenges to consider.
SEO - The Rise of Persona Modelled Intent Driven Contextual SearchDawn Anderson MSc DigM
Increasing volumes of data on users and 'users like users' via user modelling now provide search engines with clues as to what types of pages to rank for different user types, terms, in different contexts, locations & scenarios
WHY YOU SHOULD CARE ABOUT TAKING CARE OF CRAWLS (INTELLIGENT USE OF CRAWL ALLOCATION (BUDGET)). Investigating 'crawl budget', 'crawl rank', 'crawl tank' and 'crawl scheduling by Search Engines'
Technical SEO - Generational cruft in SEO - there is never a new site when th...Dawn Anderson MSc DigM
This document discusses how search engines like Google maintain historical records of URLs they have crawled, including metrics like crawl frequency and importance. This historical data is used to predict how often URLs should be recrawled and prioritize them in the crawling queue. Even URLs that return 404 or 410 responses may still be recrawled periodically since search engines never fully remove pages from their indexes. Managing URL history and prioritizing crawls becomes challenging at large scale due to the massive number of URLs maintained in search engine databases over time.
Keeping Things Lean & Mean: Crawl Optimisation - Search Marketing Summit AUJason Mun
This document discusses crawl optimization and how to manage a website's crawl budget. It defines crawl optimization as controlling what content search engines can and cannot crawl and index. The document explains that a site's crawl budget is related to its PageRank, with higher ranked pages receiving more frequent crawls. It then presents a case study where an ecommerce site saw a spike in crawled and indexed pages that hurt organic performance. Investigating found the robots.txt file was missing, allowing unnecessary pages to be crawled. The document outlines various ways to identify and prevent crawl wastage like faceted navigation parameters and internal search results pages.
The slides of my talk at the seokomm in Salzburg, Austria (November 2015).
It covers the basics of web crawling, with focus of search engine bots. It can be settled in the SEO space aswell as in the general webmaster world. Besides quotes of important influencers of Bing, Yandex and Google, it gives actionable advices on how you can influence the Crawl Budget allocation of search engine spiders.
In context of ajax / javascript crawling there is a minor excursion into the world of angularjs.
The talk closes on some insights on how we wrote our own CMS in order to cover all the SEO needs we are facing (multilanguage, multi-template, caching, if-modified-since, etc.).
If you like this talk, please follow me on twitter:
http://twitter.com/jhmjacob
And to miss to sign up for the Free Account of OnPage.org:
http://onpa.ge/V141p
Last but not least -> visit the seokomm next year if you are around - its worth it :)
http://www.seokomm.at/
SearchLove Boston 2018 - Emily Grossman - The Marketer’s Guide to Performance...Distilled
Most marketers know that improving site speed leads to better engagement, conversion rates, and even improved performance in search engines. Still, many marketers don’t get involved in web performance optimization projects, expecting them to be handled entirely by developers. In this talk, you’ll learn about marketing’s critical role in measuring, auditing, and optimizing performance to drive greater impact for your business.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stoxpatrickstox
The document discusses many of the common issues that can arise when implementing hreflang tags for internationalization, such as tools providing incorrect information; content being served from different URLs than indexed; duplicate pages causing problems; and it taking time for all language versions to be crawled. It emphasizes that internationalization is complex with multiple systems involved and recommends automating the process as much as possible to avoid manual errors, and to expect that problems will occur and need repeated checking.
On-Page SEO EXTREME - SEOZone Istanbul 2013Bastian Grimm
My presentation from #SEOZone Istanbul 2013 covering advanced On-Page SEO optimization aspects such as crawl-ability, semantics, duplicate content issues as well as performance optimization stragies.
Introduction to PWAs & New JS Frameworks for MobileMobileMoxie
Emily Grossman's talk about PWAs from BrightonSEO September 2017
Video slides have been replaced by a screenshot with links to the videos or their original sources.
Mobile-First Indexing and AMP - SMX Advanced 2018Alexis Sanders
Google is now using a mobile-first index based on how mobile devices would crawl the web.
In this session, you'll learn advanced techniques to perform an audit in a mobile-first world to ensure that content, links, metadata and structured data are compliant, regardless of how users access your site. You'll also learn tactics and techniques for maximizing the effectiveness of your site's AMP (accelerated mobile pages) content.
A Technical Look at Content - PUBCON SFIMA 2017 - Patrick Stoxpatrickstox
This document discusses various techniques for analyzing content quality, including those used by search engines like Google. It covers topics like keyword density, latent semantic analysis, TF-IDF, word embeddings, and more. The key message is that while search engines provide guides on quality content, there are many factors to consider and the best approach is to primarily focus on creating useful content for users.
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick StoxAhrefs
Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs who writes for their blog and speaks at conferences. He summarizes that Google's Page Experience update is currently rolling out and focuses on core web vitals like LCP, FID, and CLS. He provides tips on optimizing pages for speed by prioritizing critical resources, using content delivery networks, caching, and other techniques.
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration Branded3
This document provides guidance on how to successfully conduct a website migration without negatively impacting traffic, rankings, and revenue. It emphasizes the importance of pre-migration planning, actions, and post-migration checks. Key steps include defining responsibilities and resources, creating a project plan and checklist, setting up redirects, internal link updates, and benchmarking rankings. Post-migration, the document recommends checking robots.txt, redirects, log files, and conducting various tests through Google Search Console to identify any issues.
BrightonSEO 2017 - SEO quick wins from a technical checkChloe Bodard
Actionable advice to drive more traffic and revenue to your site from carrying out a technical check. These slides look at technical issues such as 301 redirects, robots.txt files and crawl budget, sitemaps, canonical tags and optimisation, which can all be found by using the technical SEO tools, Screaming Frog, Deep Crawl, Google Search Console and Google Analytics.
What can you expect from these slides?
- To learn which key technical issues to look out for.
- To learn how these technical issues impact your SEO.
- To learn how to fix these technical issues for SEO quick wins.
Optimizing web performance (Fronteers edition)Dave Olsen
Today, a web page can be delivered to desktop computers, televisions, or handheld devices like tablets or phones. While a technique like responsive design helps ensure that our web sites look good across that spectrum of devices we may forget that we need to make sure that our web sites also perform well across that same spectrum. More and more of our users are shifting their Internet usage to these more varied platforms and connection speeds with some moving entirely to mobile Internet.
In this session we’ll look at the tools that can help you understand, measure and improve the web performance of your web sites and applications. The talk will also discuss how new server-side techniques might help us optimize our front-end performance. Finally, since the best way to test is to have devices in your hand, we’ll discuss some tips for getting your hands on them cheaply.
Speed Up WordPress Websites - Part 1 - WordPress Cairo MeetupAhmed Mohammed Nagdy
Speeding up a WordPress site involves optimizing images, using a content delivery network (CDN) to improve load times, selecting fast hosting, and implementing caching. Page speed is important for user experience and retention - users leave sites that take over 4 seconds to load. Optimizing images reduces file sizes while maintaining quality. A CDN stores content on globally distributed servers to deliver pages faster. Caching saves page content for quick retrieval to improve load times.
Dynamic Content Acceleration: Lightning Fast Web Apps with Amazon CloudFront ...Amazon Web Services
Traditionally, content delivery networks (CDNs) were known to accelerate static content. Amazon CloudFront has come a long way and now supports delivery of entire websites that include dynamic and static content. In this session, we introduce you to CloudFront’s dynamic delivery features that help improve the performance, scalability, and availability of your website while helping you lower your costs. We talk about architectural patterns such as SSL termination, close proximity connection termination, origin offload with keep-alive connections, and last-mile latency improvement. Also learn how to take advantage of Amazon Route 53's health check, automatic failover, and latency-based routing to build highly available web apps on AWS.
A Look at the Performance of SAP UI Technologies - UXP212 at SAP TechEd && d-...Sascha Wenninger
A brief overview of why user-perceived performance is important, what factors impact performance over a WAN or the internet, and how some of SAP's UI technologies such as Web Dynpro, UI5, or SAP GUI fare in these networks. Some optimisation approaches are discussed briefly towards the end.
This is an expanded version of the presentation given at Mastering SAP Technologies 2014
Make Drupal Run Fast - increase page load speedAndy Kucharski
What does it mean when someone says “My Site is slow now”? What is page speed? How do you measure it? How can you make it faster? We’ll try to answer these questions, provide you with a set of tools to use and explain how this relates to your server load.
We will cover:
- What is page load speed? – Tools used to measure performance of your pages and site – Six Key Improvements to make Drupal “run fast”
++ Performance Module settings and how they work
++ Caching – biggest gainer and how to implement Boost
++ Other quick hits: off loading search, tweaking settings & why running crons is important
++ Ask your host about APC and how to make sure its set up correctly
++ Dare we look at the database? Easy changes that will help a lot!
- Monitoring Best practices – what to set up to make sure you know what is going on with your server – What if you get slashdoted? Recommendation on how to quickly take cover from a rhino.
My presentation about WordPress and caching from WordCamp Baltimore 2013.
See it with funny animated GIFs at http://kingkool68.com/wp-cream/
Fork my slides on GitHub https://github.com/kingkool68/WP-Cache-Rules-Everything-Around-Me
This document summarizes Andy Melichar's presentation at WordCamp Omaha about optimizing WordPress performance. He began with introductions and explained his background in web development. He then discussed common performance issues hosting companies see and why performance matters for user experience and revenue. Andy outlined key areas to optimize like WordPress plugins/themes, web server configuration, and using content delivery networks. He demonstrated the significant impact of enabling caching, compression, browser caching and switching to Nginx on a test site's performance. In the end, Andy emphasized there are many options to try and the WordPress community can help with configurations.
hether you run a high traffic WordPress installation or a small blog on a low cost shared host, you should optimize WordPress and your server to run as efficiently as possible. This article provides a broad overview of WordPress optimization with specific recommended approaches. However, it's not a detailed technical explanation of each aspect.
What makes a WordPress site feel slow? Why does it matter? We'll discuss a few plugins and technical advice on how you can ensure that your site loads quickly so your visitors aren't kept waiting.
Presented at: Dayton WordPress Meetup (August 2017), Cincinnati WordPress Meetup (March 2017)
Scaling Marketplace to 10,000 Add-Ons - Arun BhallaAtlassian
In two years, we've transformed Atlassian Marketplace from a simple Rails application to a highly available SaaS service with thousands of add-ons and millions of dollars in transactions. Marketplace team lead Arun Bhalla will guide you through lessons learned building Scala web applications that scale.
The document discusses website performance and optimization. It notes that nearly half of users expect a site to load within 2 seconds and will abandon a site taking longer than 3 seconds. Common issues causing poor performance are bloated templates, unnecessary code, and too many HTTP requests. Suggested optimizations include minimizing assets, prioritizing visible content, image optimization, caching, compression, and lazy loading. Case studies show significant speed improvements after implementing optimizations. Metrics like Speed Index measure how quickly visible content displays to influence perceived performance.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The document discusses several SEO hosting issues including server response headers, class C IP addresses, dedicated versus shared hosting, uptime and downtime, preparing a site for increased traffic, and load balancing. It recommends having a custom 404 error page, separate class C IP addresses only for large link circles, and that dedicated hosting is faster but more expensive than shared hosting. It also provides tips on shared hosting, monitoring uptime, caching content, and decreasing server taxation to prepare for increased traffic.
The document discusses several SEO hosting issues including server response headers, class C IP addresses, dedicated versus shared hosting, uptime and downtime, preparing a site for increased traffic, and load balancing. It recommends having a custom 404 error page, separate class C IP addresses only for large link circles, and that dedicated hosting is generally faster but more expensive than shared hosting. It also provides tips on shared hosting criteria and ways to decrease server taxation like hosting images elsewhere.
Making the case for the consideration of network topologies on the performance of UI technologies, and presenting some sample measurements across traditional SAP GUI, WebDynpro for ABAP, and the UI5-based Fiori apps.
This document discusses strategies for scaling a web application to handle increased load from many users. It focuses on caching, push notifications, load balancing, database replication, and using external storage providers. Caching is emphasized as a way to improve performance by reducing database and server usage. Amazon S3 is proposed for scalable, redundant storage of static assets. Push notifications can also help with scaling to large numbers of users.
A presentation on how to take your WordPress development a bit further. I'm showing a few alternatives for dev-setups and also a presentation on Trellis and Bedrock, for a rather easy and complete setup with deployment etc.
High Performance Web Sites, With Ads: Don't let third parties make you slowTobias Järlund
The document discusses techniques for optimizing website performance when loading advertisements. It describes the traditional optimization methods and why they may not be enough when ads are involved. It analyzes loading ads through iframes or JavaScript, and determines that friendly iframes, where the ad is loaded in an iframe on the same domain, is currently the best approach. It provides recommendations for tweaks like not loading all ads at once and setting default sizes. The document concludes by discussing potential future approaches and emphasizing the importance of testing optimizations.
Similar to Digital Olympus Technical SEO Findings Whilst Taming An SEO Beast (20)
Human quality raters have been the mainstay of search engine evaluation for decades but a sea-change is on its way due to the need for scale as machine learning and demand evolves.
Life of An SEO - Surfing The Waves of Googles Many Algorithmic UpdatesDawn Anderson MSc DigM
the life of an SEO is never boring. Search is always changing and subsequently Google's algorithms are updated to reflect changing search behaviours and to combat the actions of bad actors / spam in the search engine results pages. We look at past algorithms, the many types of algorithms and identify how you can ascertain whether you've been impacted by an algorithmic update and how to remedy / recover
Natural Semantic SEO - Surfacing Walnuts in Densely Represented, Every Increa...Dawn Anderson MSc DigM
Structured data accounts for only a small part of the web and the problem grows as the volume of the online content grows. Schema markup is a drop in the ocean to help with this. However, things are being addressed in the natural language research space in the form of dense retrieval and other developments such as Sentence BERT and FAISS. Utilising heuristics such as umbrellas and sidecar pages will help to send clues and assist with ensuring search engines rank the right pages from your sites for SEO
Whilst passage indexing may seem like a small tweak to search ranking, it is potentially much more symptomatic of the beginning of a fundamental shift in the way that search engines understand unstructured content, determine relevance in natural language, and rank efficiently and effectively.
It could also be a means of assessing overall quality of content and a means of dynamic index pruning. We will look at the landscape, and also provide some takeaways for brands and business owners looking to improve quality in unstructured content overall in this fast changing landscape.
Zipfs Law & Zipfian Distribution in SEO - Pubcon Virtual Fall 2020 - Dawn And...Dawn Anderson MSc DigM
Zipf's Law is prevalent throughout many forms of data and that includes the internet at large and within sectors of the internet, websites and web pages plus linguistics. How does this impact SEO if at all?
What is BERT? It is Google's neural network-based technique for natural language processing (NLP) pre-training. BERT stands for Bidirectional Encoder Representations from Transformers. It was opened-sourced last year and written about in more detail on the Google AI blog. In this presentation we look at what Google BERT means for SEOs and marketers and how Google BERT is and will continue to impact the search landscape. We also look at the back story to Google BERT, including transformers and natural language understanding and computational linguistics.
This document provides an overview of Google BERT and what it means for SEOs and marketers. Some key points:
- BERT uses bidirectional transformers to better understand the context of words in search queries and content. It helps Google resolve ambiguity and understand nuanced language.
- BERT was first introduced as an academic research paper in 2018 and was quickly adopted by Google and other major tech companies to improve natural language understanding.
- While BERT only impacts around 10% of queries, it represents a major improvement in Google's ability to understand user intent and has important implications for SEO, international search, and conversational search.
Disambiguating Equiprobability in SEO Dawn Anderson Friends of Search 2020Dawn Anderson MSc DigM
Connecting the probable dots in content and data can help significantly and improve your search strategy. Ambiguity in SEO comes in many form too, going beyond content and into entities and locations. This talk touches on some of the areas where ambiguity can impact and hinder your performance
Talk from Tech SEO Boost 2019 by Dawn Anderson on the move to the just in time predictive personalised search experience for search engines and users. Exploring recommender systems, collaborative filtering, temporal and location based queries and the rise of predictive, personal dynamic search. Exploring the work of information retrieval researchers and Google Discover.
Connecting The Worlds of Information Retrieval & SEO - Search solutions 2019 ...Dawn Anderson MSc DigM
This document discusses the connections between the fields of information retrieval (IR) and search engine optimization (SEO). It notes that while the two fields are interested in similar topics around search and user behavior, they rarely interact at conferences or within their communities. However, attending IR conferences has provided the author with many learnings that have helped improve their SEO work. Both fields also face ongoing challenges, such as dealing with non-structured data and modern web frameworks, and continued collaboration between IR and SEO could help address problems in web search.
It's very easy to get started too quickly in SEO for a new website and not plan properly using a framework to improve probability of success. Here we look at the SOSTAC framework for a new site and explore some traditional strategic models and marketing frameworks to employ in an SEO capacity for a dog friendly website in the UK territory. Expect SOSTAC, Porters 5 Forces, Ansoff Matrix, 5S's, 8P's and more
Google BERT and Family and the Natural Language Understanding Leaderboard RaceDawn Anderson MSc DigM
Natural Language Understanding and Word Sense Disambiguation remains one of the prevailing challenges for both conversational and written word. Natural language understanding attempts to untangle the 'hot mess' of words between more structured data in content, but the challenge is not trivial, since there is so much polysemy in language. Some recent developments in machine learning have seen significant leaps forward in understanding more clearly the context (and therefore user intent and informational need at time of query). Here we will explore these developments, and some of their implementations and seek to understand what this means for search strategists and the brands they support both now and into the future.
How is mobile technology and search engine tuning evolving to meet the needs of users? Here we look at recent developments in research, implementations by search engines, and how to look at reach users can adapt their strategies to take into account these next-level changes.
Natural Language Processing and Search Intent Understanding C3 Conductor 2019...Dawn Anderson MSc DigM
This talk looks at the ways in which search engines are evolving to understand further the nuance of linguistics in natural language processing and in understanding searcher intent.
As the volume of content continues to grow exponentially helping search engines to understand context and the topical themes within your site is increasingly important. Understanding some of the concepts are covered and also ways to utilise these in your marketing strategy.
In an information economy where users are time poor and research hungry we need to take a mobile first approach to meet the needs of both users and search engines looking to align users informational needs with relevant search results. With limited space and a now mobile-first index how can we align our SEO strategy with this?
The changing search landscape calls for different approaches to user needs, including context, intent and device considerations. Here we take a look at ways to keep working to keep your ecommerce site well positioned for strong transactional and informational queries in the moments that matter to shoppers online.
Voice Search and Conversation Action Assistive Systems - Challenges & Opportu...Dawn Anderson MSc DigM
We are headed to the age of assistive task driven search where the user needs help to 'do' things as well as learn things. Smart speakers, mobile phones, assistive systems and conversational search and action devices are where the buck is headed for now. Where are we at in this wave? What are the challenges? What are the opportunities right now? Here we look at some of the ways we can start to prepare our tactics and strategy to be pioneering search marketers with conversation search and conversation action.
The Iceberg Approach - Power from what lies beneath in SEO for a mobile-first...Dawn Anderson MSc DigM
In a mobile-first world, with time-poor users, research crazy and mainly browsing with one eye and one hand, we need to consider a few new approaches to SEO. Information overload is all around. We need to think about how we can maintain relevance with less in some cases. We need to consider the Iceberg Theory and simultaneously consider the Iceberg Syndrome as well as placement position in user view for content and links
Voice Search Challenges For Search and Information Retrieval and SEODawn Anderson MSc DigM
Whilst search engines are making great strides to achieve gold standards in error free voice search recognition there are still a number of challenges. We look at some of them here and seek to understand how we may adapt to optimise for them. Thanks to Enrique Alfonseca, the Google Conversational Research Team, ESSIR Barcelona for the great learnings and education.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
5. SITE
DEFAULT
SETTINGS
IN
CRAWL
GSC
SITE
TYPE SITE DEFAULT
SECONDS
BETWEEN
REQUESTS
SITE DEFAULT
REQUESTS
PER
SECOND
CMS
TYPE CDN
USED?
SHARED HOSTING
/
DEDICATED
SERVER
Business
Directory
–
Data driven
10 0.1 NONE
-‐ CUSTOM
BUILT
APPLICATION
NO DEDICATED
SERVER
Gambling
– data
driven
10 0.1 NONE – CUSTOM
BUILT
APPLICATION
NO DEDICATED
SERVER
Travel
/
Auto 5 0.2 CUSTOM BUILD
/
WORDPRESS
HYBRID
CLOUDFLARE DEDICATED
SERVER
Distribution Service
(Database
Driven
Site)
0.003 333.333 NONE – CUSTOM
BUILT
APPLICATION
NO SHARED
HOSTING
Ecommerce
fashion 0.001 100 SHOPIFY SHOPIFY SHOPIFY
PLATFORM
Business
Blog 0.008 125 WORDPRESS NO SHARED
HOSTING
Ecommerce
Fashion 0.003 333.333 SHOPIFY SHOPIFY SHOPIFY
PLATFORM
6. SITE
DEFAULT
SETTINGS
IN
CRAWL
GSC
SITE
TYPE SITE DEFAULT
SECONDS
BETWEEN
REQUESTS
SITE DEFAULT
REQUESTS
PER
SECOND
CMS
TYPE CDN
USED?
SHARED HOSTING
/
DEDICATED
SERVER
Ecommerce
– Home &
Garden
0.016 MAGENTO NO DEDICATED
SERVER
Jobs board
– Dynamic
data
333.333 0.003 UMBRACO NO DEDICATED
SERVER
Ecommerce -‐ Gifts 125 0.008 WORDPRESS CLOUDFLARE SHARED HOSTING
Business Consultancy
– Brochure
Site
333.333 0.003 WORDPRESS NO DEDICATED SERVER
Jobs
Board 100 0.01 UMBRACO CLOUDFLARE DEDICATED
SERVER
7. Popular
CMS
’Rule
Patterns’
(URL
Parameters)
ALL
WILL
HAVE
SOME
COMMON
PATTERNS
WHICH
CAN
BE
LEARNED
FOR
EFFICIENCY
BUILDS
‘HINTS’
ON
WHAT
NOT
TO
CRAWL
26. IT
CAN
INCREASE
TTFB
Source:
https://blog.cloudflare.com/ttfb-‐time-‐to-‐first-‐byte-‐considered-‐meaningles/
27. TTFB
is
Often
Increased
With
Gzip
Compression
Compression
has
a
cost
because
it
increases
TTFB
but
the
web
page
loads
quicker.
So,
it’s
better
for
users
but
TTFB
is
negatively
impacted
whist
the
page
is
unzipped
Gzip Compression
Source:
https://blog.cloudflare.com/ttfb-‐time-‐to-‐
first-‐byte-‐considered-‐meaningles/
Gzip Compression
effects
TTFB
negatively.
But
the
page
loads
faster
in
the
end
28. IS
TTFB
REALLY
ALL
THAT
??
Source:
https://blog.cloudflare.com/ttfb-‐time-‐to-‐first-‐byte-‐considered-‐meaningles/
H
29. You
should
reduce
your
server
response
time
under
200ms
(Google
Developers)
45. Messy
Crawl
with
Builder
Cache
Included
Files
(DEPENDENT
FILES
ARE
GIVEN
PRIORITY)
46. Cache
Control
in
.htaccess
#
One
year
for
image
files
<filesMatch ".(jpg|jpeg|png|gif|ico)$">
Header
set
Cache-‐Control
"max-‐age=31536000,
public"
</filesMatch>
#
One
month
for
css and
js
<filesMatch ".(css|js)$">
Header
set
Cache-‐Control
"max-‐age=2628000,
public"
</filesMatch>
62. Sources
&
References
• http://ohgm.co.uk/crawl-‐rate-‐defaults/
• https://developers.google.com/speed/docs/insights/Server
• https://varvy.com/pagespeed/defer-‐loading-‐javascript.html
• https://www.red-‐gate.com/simple-‐talk/sql/t-‐sql-‐programming/fuzzy-‐
searches-‐sql-‐server/
• Bar-‐Yossef,
Z.,
Keidar,
I.
and
Schonfeld,
U.,
2009.
Do
not
crawl
in
the
dust:
different
urls with
similar
text. ACM
Transactions
on
the
Web
(TWEB), 3(1),
p.3.
• https://www.seroundtable.com/google-‐grammar-‐seo-‐24571.html