MediaScope has been mapping the Australian digital media landscape since 2010 through the digital MediaScape. This year on year comparison shows the changes & evolution of this fast moving landscape.

5. MediaScape – Australian Digital Media Trading Market – December 2014
Agencies & Networks
Performance/Lead Gen
Search Marke;ng
Ver;cal Ad Networks
Mobile
Video
Affiliate Networks
Agency Trading Desks
Data Management
PlaCorms (DMP)
Demand Side PlaCorms
(DSP)
Produced By:
Blog Networks/Outreach
Supply Side PlaCorms (SSP)
Indie Trading Desks
Exchanges
IAB Board Digital Publishers
Retarge;ng
Tag Management
Ad Verifica;on/APribu;on
Programma;c Direct
Major Indie Publishers
Social Media
Digital Music Streaming
Programma;c
(DOOH)
Measurement (Audience/Campaign)
Audience Management
PlaCorms (AMP)
Sponsored By:
Ad Serving
iBeacons
Email
Major Publishers
IPTV

6. BLOG NETWORKS/OUTREACH
DIGITAL MEDIA TRADING, MARKETING/ADTECH
& PROGRAMMATIC MEDIASCAPE
Australian Market – December 2015
PRODUCED BY
AGENCY TRADING DESKS (ATD) MOBILE EXCHANGES
Display Media Trading – Marketing/Adtech –
Programmatic - Measurement & Attribution
INDY TRADING DESKS
DEMAND SIDE PLATFORMS (DSP)
SOCIAL
SEARCH
PERFORMANCE/LEAD GEN
MARKETING & AD MANAGEMENT
CRM
EMAIL
CONTENT
PAYMENTS
VERTICAL AD NETWORKS
AFFILIATE
IPTV / SVOD
DIGITAL MUSIC STREAMING
VIDEO
SUPPLY SIDE PLATFORMS (SSP)
PROGRAMMATIC DIRECT
PROGRAMMATIC (TV/DOOH/AUDIO)
BEACONS & LOCATION
MEDIA-
TECH
MEASUREMENT (Audience/Campaign)
RETARGETING
AD SERVING
DATA MANAGEMENT PLATFORM
(DMP)/DATA PARTNERS
TAG MANAGEMENT
AD VERIFICATION/ATTRIBUTION
CUSTOMER DATA PLATFORM
(CDP)/ONBOARDING
SPONSORED BY
SALES AGENTS & AD NETWORKS
PUBLISHER ALLIANCE
DIGITAL PUBLISHERS
INFLUENCE MARKETING

7. BLOG NETWORKS/OUTREACH
PRODUCED BY
AGENCY TRADING DESKS (ATD) MOBILE EXCHANGES
Display Media Trading
Marketing/Adtech
Programmatic
Measurement & Attribution
INDY TRADING DESKS
DEMAND SIDE PLATFORMS (DSP)
SOCIAL
SEARCH
PERFORMANCE/LEAD GEN
MARKETING & AD MANAGEMENT
CRM
EMAIL
CONTENT
PAYMENTS
VERTICAL AD NETWORKS
AFFILIATE
IPTV /
SVOD
DIGITAL MUSIC STREAMING
VIDEO
SUPPLY SIDE PLATFORMS (SSP)
AUTOMATED GUARANTEED
PROGRAMMATIC (TV/DOOH/AUDIO)
BEACONS & LOCATION
MEDIA-TECH
RETARGETING
AD SERVING
DATA MANAGEMENT PLATFORM
(DMP)/DATA PARTNERS
TAG MANAGEMENT
AD VERIFICATION/ATTRIBUTION
SALES AGENTS & AD NETWORKS
PUBLISHER ALLIANCE
DIGITAL PUBLISHERS
INFLUENCE MARKETING
DIGITAL MEDIA TRADING, MARKETING/ADTECH
& PROGRAMMATIC MEDIASCAPE
Australian Market – as at December 2016
IN IMAGE MEDIA
MEASUREMENT (Audience/Campaign)

8. BLOG NETWORKS/OUTREACH
PRODUCED BY
AGENCY TRADING DESKS (ATD) MOBILE EXCHANGES
Display Media Trading
Marketing/Adtech
Programmatic
Measurement & Attribution
INDY TRADING DESKS
DEMAND SIDE PLATFORMS (DSP)
SOCIAL
SEARCH
PERFORMANCE/LEAD GEN
MARKETING & AD MANAGEMENT
CRM
EMAIL
CONTENT
PAYMENTS
VERTICAL AD NETWORKS
AFFILIATE
IPTV /
SVOD
DIGITAL MUSIC STREAMING
VIDEO
SUPPLY SIDE PLATFORMS (SSP)
AUTOMATED GUARANTEED
PROGRAMMATIC (TV/DOOH/AUDIO)
BEACONS & LOCATION
MEDIA-TECH
RETARGETING
AD SERVING
DATA MANAGEMENT PLATFORM
(DMP)/DATA PARTNERS
TAG MANAGEMENT
AD VERIFICATION/ATTRIBUTION
SALES AGENTS & AD NETWORKS
PUBLISHER ALLIANCE
ARTIFICIAL INTELLIGENCE
INFLUENCE MARKETING
DIGITAL MEDIA TRADING, MARKETING/ADTECH &
PROGRAMMATIC MEDIASCAPE
Australian Market – as at December 2017
IN IMAGE MEDIA
MEASUREMENT (Audience/Campaign)
VIRTUAL REALITY
AD BLOCKING